Wednesday, June 7th 2023

Galax Reportedly Preparing GeForce RTX GPU Price Cuts

A recent report published by BoardChannels points to Galax possibly implementing a broad set of price cuts across its range of NVIDIA GeForce RTX 40 and 30-series custom graphics card models. Insider information originating from sources within a pool of NVIDIA and AMD board partners suggests that Galax could be shaving off up to 1000 RMB (around $140) from certain Ampere and Ada Lovelace products - effective later this month in its native Hong Kong market as well as mainland China.

The article posits that GeForce RTX 4080 cards could end up becoming 1000 RMB cheaper, and popular RTX 3060 models receiving cuts of around 250 RMB (≈$35). Galax is reported to have already offered entry-level desktop GeForce RTX 3050 cards at lower prices in the latter half of May - with 140 RMB (≈$19.50) reductions. The RTX 4070 series is supposedly set to receive a measly discount of around 150 to 200 RMB (≈$21 to $28), which is likely not doing it many favors given slow worldwide uptake since the product range's launch in mid-April. Galax could be making adjustments to fall in line with rivals (in the region) who have already reduced asking prices for NVIDIA gaming hardware.
Sources: VideoCardz, Board Channels
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12 Comments on Galax Reportedly Preparing GeForce RTX GPU Price Cuts

#1
Bwaze
Aren't the AI requirements such that cards are flying off the shelves, and TSMC can't ramp up production fast enough to meet this new demand? Why lower the price by almost 10% then?
Posted on Reply
#2
rv8000
This would be good news if 7900xtx/4080 were to come in ~$799 for reduced prices.

Nvidias entire lineup is $100+ too expensive at every segment, even with inflation; only gets worse at the 4090 level due to no direct competition.
Posted on Reply
#3
Dr. Dro
BwazeAren't the AI requirements such that cards are flying off the shelves, and TSMC can't ramp up production fast enough to meet this new demand? Why lower the price by almost 10% then?
Ada midrange cards and the high-end refresh lineup are due any day now, yet vast overstocks of Ampere still remain in the market. The RTX 4090 is around 9 months old, with RTX 3090 Ti at around 18 months old at this point - just in time for the original 3090's 3rd anniversary.

GPUs aren't selling as well as they need to for stock to clear out, especially at the lower segments, because the prices are too high. Adjusting them downward is the only way to get them to leave the shelves.
Posted on Reply
#4
claes
Just to be sure this is Galax only, not nvidia. Correct me if I’m wrong but this just means that they’ll be in-line with founders prices?
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#5
ZoneDymo
I mean...they have oceans of room to do so and still make a ridiculous profit so yeah....
Posted on Reply
#6
80-watt Hamster
ZoneDymoI mean...they have oceans of room to do so and still make a ridiculous profit so yeah....
Nvidia itself makes the big margins. Card manufacturers typically have much less wiggle room.
Posted on Reply
#7
Tek-Check
$28 price cut? "Wow"! :banghead:
Posted on Reply
#8
HisDivineOrder
Jensen's ears twitch and he turns. His jacket flapping in the wind. He knows something is amiss.

"Someone is attempting to lower pricing. Find them. Eliminate them."

Nvidia's ninjas never fail to find anyone that might disrupt the racket.
Posted on Reply
#9
bonehead123
Awwwww, poor jacket man won't be able to buy those 1361.47 new jackets this week, and will just have to wait till his next payday to get them...must be SOOOOO terrible for him :( /s
Posted on Reply
#10
claes
Wait he’s changed jackets?
Posted on Reply
#11
lexluthermiester
BwazeAren't the AI requirements such that cards are flying off the shelves, and TSMC can't ramp up production fast enough to meet this new demand? Why lower the price by almost 10% then?
That does not apply to consumer level GPUs. AI utilizes GPGPUs such as these;
www.nvidia.com/en-us/design-visualization/rtx-6000/
www.nvidia.com/en-us/design-visualization/rtx-a6000/
www.nvidia.com/en-us/data-center/a40/
www.nvidia.com/en-us/data-center/l40/
Posted on Reply
#12
Bomby569
as long as there is still tons of new 30 gen cards on sale, we will never get real decent prices. It's insane how much they made to cash in on the gpu apocalypse
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