Monday, June 19th 2023

Inno3D Announces RTX 40-series Graphics Cards with Stealthy Power Connectors

Assembling a custom PC can be a challenging task, especially when it comes to cable management. In an attempt to make this process more straightforward, INNO3D has introduced a unique approach for hiding power cables on the upcoming GeForce RTX 4070, GeForce RTX 4060 Ti and GeForce RTX 4060 Twin X2 / OC White Edition graphics cards. This innovative design change has the potential to revolutionize cable management in the PC building world.

Many PC enthusiasts have long been seeking ways to improve cable management and make the building process smoother. During Computex Taipei 2023, major industry players showcased numerous advancements aimed at minimizing visible cables and implementing design modifications to motherboards, graphics cards, and cases, but INNO3D hits the nail on the head with the latest GeForce RTX 4070, GeForce RTX 4060 Ti and GeForce RTX 4060 graphics cards introducing a clever design that hides the power cables from plain sight. By placing the power connectors on the back of the GPU, these graphics cards offer a cleaner and more aesthetically pleasing look for custom PC builds.
The Advantages of Hidden Power Cables
The benefits of having hidden power cables on graphics cards extend beyond mere aesthetics. By routing the power cables through the back of the GPU, the installation process becomes more manageable, and the overall appearance of the build is significantly improved. This innovative design feature could become more prevalent in the industry as more companies adopt similar approaches. Moreover, the ample space provided for bending the cables during installation further simplifies the process, making it more accessible to a broader range of users. INNO3D's stealth power cable design is not only functional but also visually appealing, as the GeForce RTX 4070, GeForce RTX 4060 Ti and GeForce RTX 4060 graphics cards features a stylish white aesthetic that blends seamlessly with matching white cables.

INNO3D GeForce RTX 4070, RTX 4060 Ti and RTX 4060
These graphics cards come with a partially removable backplate, which allows users to access the 8-pin PCIe power connector by lifting one-half of the backplate. This design choice provides easy access to the power connector while maintaining a clean and streamlined appearance for the graphics card. The GeForce RTX 4070, GeForce RTX 4060 Ti and GeForce 4060 GPUs will come bundled with white power cables, which perfectly complement the card's overall white theme. This thoughtful inclusion further enhances the visual appeal of the GPU and promotes a cohesive look for custom PC builds featuring this graphics card.

The Future of Hidden Power Cables and GPUs
As the demand for improved cable management and aesthetically pleasing PC builds continues to grow, it's likely that more GPU manufacturers will adopt design features similar to INNO3D's stealth power cables. The implementation of this design in the mid-range GeForce RTX 40 Series GPUs, such as the RTX 4070, RTX 4060 Ti and RTX 4060, could pave the way for more widespread adoption across various GPU models.

The anticipation for these innovative GPUs is already building. We believe more companies will follow suit and begin to prioritize cable management and overall aesthetics in their designs, the PC building experience is poised to become more streamlined and enjoyable for enthusiasts and newcomers alike. By embracing the concept of hidden power cables, INNO3D has demonstrated its commitment to staying at the forefront of industry advancements and providing cutting-edge solutions for gamers and PC enthusiasts. As the trend toward better cable management continues to gain momentum, it's exciting to see what other innovations may be on the horizon for graphics cards and custom PC builds.
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15 Comments on Inno3D Announces RTX 40-series Graphics Cards with Stealthy Power Connectors

#1
ExcuseMeWtf
GN did a video with more cards like that:

Posted on Reply
#2
Arkz
I wish more were like this, or sticking off the end, not everyone has a tiny case. The way they stick off half way along the FE Nvidia cards is just dumb.
Posted on Reply
#3
lexluthermiester
I like that they seem to be staying with the standard 8pin PCIe connector instead of that garbage nonsense NVidia is pushing... ATX3.0 spec connector is just not ideal and is more of a pain than it's worth. It's inferior and should be avoided!
ArkzI wish more were like this, or sticking off the end, not everyone has a tiny case. The way they stick off half way along the FE Nvidia cards is just dumb.
Agreed.
Posted on Reply
#4
Unregistered
Certainly don't mind seeing more like this, and 8-pins.

As for where the connector is, totally depends on how long the card is and what the routing options are in case.
What would be really awesome is if someone made a card where you had more than one option.

Zero clue if that's a "nope" kind of suggestion logistically, but it sure would be nice.
Posted on Edit | Reply
#5
Chrispy_
Good.

Not only is this a better placement for modern systems, it's also using the correct connector.

I'll continue to avoid buying anything with the 12-pin HPWR connector. It's a dumb connector that nobody asked for and all it does is add complications and extra risk.
Posted on Reply
#6
Wye
I wish someone would do that with the 4090 connector. It's an abomination.
Posted on Reply
#7
N/A
I like microfit. The receptacle part of the plug of some cables is to blame. Yes it's the cable, not the card.. Dimples provide less surface contact area and when slighlty angled none at all.
This transit reverse cable thing and PCB cutout is one step closer to an abomination.
Posted on Reply
#8
claes
This feature doesn’t make any sense to me, I get it for vertical orientations but horizontal? Seems like extra cable bending just to have a cable run across your m2, VRM, and CPU cooler.

The concept makes sense for motherboards, but I don’t think GPUs are ready yet. Is it better than the FE design? Sure. But may as well just go out the back of the card for a shorter run and less bending, at least until motherboards have holes in them or something.
Posted on Reply
#9
bonehead123
btarunrThese graphics cards come with a partially removable backplate, which allows users to access the 8-pin PCIe power connector by lifting one-half of the backplate
Soooo... every time I wanna take the card out for cleaning/repasting/modding etc, I have to remove 1/2 of the backplate...what kind of uber-high-grade pharma gave them that BS idea ???? 'cause I want someo'dat stuff :D
Posted on Reply
#10
chrcoluk
Interesting idea, but seems like it would be a pain to the install process unless you attach the cables before inserting the GPU into the case, otherwise trying to fit in a very cramped space between GPU and CPU heatsink.
Posted on Reply
#11
SN2716057
Is this done to prevent melting connectors?
Posted on Reply
#12
lexluthermiester
SN2716057Is this done to prevent melting connectors?
Very likely. Standard PCIe power connectors don't melt.
Posted on Reply
#13
claes
They do though?

(And no — maybe they chose a traditional 8-pin for the 12-pins problems, but probably more due to their flexibility, and the design itself due to the profoundly stupid decision by nvidia to put the power connector on the outside of huge cards, resulting in clutter and limited case compatibility)
Posted on Reply
#14
pavle
Even a hidden 8-pin won't help an 8GB card...
Posted on Reply
#15
lexluthermiester
pavleEven a hidden 8-pin won't help an 8GB card...
You really don't know what you're talking about, do you...
Posted on Reply
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