Tuesday, May 16th 2023
NVIDIA Has Stopped Making GeForce RTX 3060 Ti GPUs, According to Industry Leaks
A Taiwanese PC hardware news outlet, Benchlife, has been talking to insider sources positioned within several of NVIDIA's add-in-board (AIB) partners - the author reports that these organizations are experiencing significant changeovers. The AIB informants indicate that production of GeForce RTX 4060 and 4060 Ti models is accelerating, following rumors of the older Ampere-based RTX 3060 Ti card being discontinued. The article's author was seeking further clarification and confirmation from industry insiders, given that most of the recent leaks have emerged from Chinese technology discussion boards. Forumites have posited that NVIDIA has stopped supplying its AIB partners with RTX 3060 Ti silicon. It is difficult to tell whether (via translation) the AIB tipsters have concluded that the older card is totally done for, but NVIDIA is prioritizing the launch of new products.
It would make sense for Team Green to clear the way for the much newer Ada Lovelace-based lineups, but their entry level RTX 3060 cards have remained firm favorites with PC hardware buyers, so it could be quite tricky to play catch up with succeeding product lines. NVIDIA's component suppliers have stated (back in mid-April) that RTX 4000-series GPU production was not ramping up, due to a possible slow uptake of existing cards - in particular the recently released RTX 4070. Given the vast popularity of budget graphics card models, it seems that NVIDIA is preparing to embrace that market segment once again with its latest offerings - due for launch at the end of this month.
Sources:
Tom's Hardware, Benchlife (Mandarin), Forbes (Image Source)
It would make sense for Team Green to clear the way for the much newer Ada Lovelace-based lineups, but their entry level RTX 3060 cards have remained firm favorites with PC hardware buyers, so it could be quite tricky to play catch up with succeeding product lines. NVIDIA's component suppliers have stated (back in mid-April) that RTX 4000-series GPU production was not ramping up, due to a possible slow uptake of existing cards - in particular the recently released RTX 4070. Given the vast popularity of budget graphics card models, it seems that NVIDIA is preparing to embrace that market segment once again with its latest offerings - due for launch at the end of this month.
10 Comments on NVIDIA Has Stopped Making GeForce RTX 3060 Ti GPUs, According to Industry Leaks
Selling down current channel inventory will probably take three months.
AIB partners won't want to pay Nvidia established silicon prices since as soon as the 4060 Ti comes out, the 3060 Ti will take a big hit in value. A price cut for 3060 Ti cards might be in store which means lower margins for everyone downstream of Nvidia. Team Green certainly isn't going to take a big margin hit willingly.
Might be a good opportunity for certain market segments like streamers needing good video encoding performance for their capture rig.
MSRPs at launch
4070 = $600 MSRP
4060 Ti = ?
3070 = $500 MSRP
3060 Ti = $400 MSRP
Assuming the 4060 Ti has a substantial performance boost over the 3060 Ti, the Ampere product isn't going to be particularly appealing even with a slight price advantage.