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AMD Marketing Highlights Sub-$500 Pricing of 16 GB Radeon GPUs

AMD's marketing department this week continued its battle to outwit arch rival NVIDIA in GPU VRAM pricing wars - Sasa Marinkovic, a senior director at Team Red's gaming promotion department, tweeted out a simple and concise statement yesterday: "Our @amdradeon 16 GB gaming experience starts at $499." He included a helpful chart that lines up part of the AMD Radeon GPU range against a couple of hand-picked NVIDIA GeForce RTX cards, with emphasis on comparing pricing and respective allotments of VRAM. The infographic indicates AMD's first official declaration of the (last generation "Big Navi" architecture) RX 6800 GPU bottoming out at $499, an all time low, as well as hefty cut affecting the old range topping RX 6950 XT - now available for $649 (an ASRock version is going for $599 at the moment). The RX 6800 XT sits in-between at $579, but it is curious that the RX 6900 XT did not get a slot on the chart.

AMD's latest play against NVIDIA in the video memory size stake is nothing really new - earlier this month it encouraged potential customers to select one of its pricey current generation RX 7900 XT or XTX GPUs. The main reason being that the hefty Radeon cards pack more onboard VRAM than equivalent GeForce RTX models - namely the 4070 Ti and 4080 - therefore future-proofed for increasingly memory hungry games. The latest batch of marketing did not account for board partner variants of the (RDNA3-based) RX 7900 XT GPU selling for as low as $762 this week.

AMD Brings ROCm to Consumer GPUs on Windows OS

AMD has published an exciting development for its Radeon Open Compute Ecosystem (ROCm) users today. Now, ROCm is coming to the Windows operating system, and the company has extended ROCm support for consumer graphics cards instead of only supporting professional-grade GPUs. This development milestone is essential for making AMD's GPU family more competent with NVIDIA and its CUDA-accelerated GPUs. For those unaware, AMD ROCm is a software stack designed for GPU programming. Similarly to NVIDIA's CUDA, ROCm is designed for AMD GPUs and was historically limited to Linux-based OSes and GFX9, CDNA, and professional-grade RDNA GPUs.

However, according to documents obtained by Tom's Hardware (which are behind a login wall), AMD has brought support for ROCm to Radeon RX 6900 XT, Radeon RX 6600, and R9 Fury GPU. What is interesting is not the inclusion of RX 6900 XT and RX 6600 but the support for R9 Fury, an eight-year-old graphics card. Also, what is interesting is that out of these three GPUs, only R9 Fury has full ROCm support, the RX 6900 XT has HIP SDK support, and RX 6600 has only HIP runtime support. And to make matters even more complicated, the consumer-grade R9 Fury GPU has full ROCm support only on Linux and not Windows. The reason for this strange selection of support has yet to be discovered. However, it is a step in the right direction, as AMD has yet to enable more functionality on Windows and more consumer GPUs to compete with NVIDIA.

AMD Bundles "The Last of Us Part 1" with Radeon RX 6000 and RX 7000 Graphics Cards

AMD updated its game bundle campaign for Radeon graphics cards to include "The Last of Us Part 1." The new bundle went live as the previous one for "The Callisto Protocol" and "Dead Island 2" ended on February 4. The new bundle includes the latest RX 7000 series graphics cards in its list of eligible products. Starting February 5, new purchases of AMD Radeon graphics cards or prebuilt gaming desktops with them, in select markets and through participating retailers, will be eligible to a free copy of "The Last of Us Part 1." Eligible graphics cards include Radeon RX 7900 XTX, RX 7900 XT, RX 6950 XT, RX 6900 XT, RX 6800 XT, RX 6800, RX 6750 XT, RX 6700 XT, RX 6700, RX 6650 XT, RX 6600 XT, RX 6600, RX 6500 XT, and RX 6400, so the full stack of desktop AMD Radeon RX 6000 series and RX 7000 series products, are eligible.

AMD Radeon RX 6900 XT Price Cut Further, Now Starts at $669

In the run up to the November 3 reveal of the next-generation RDNA3 architecture, and with the 43% faster RTX 4090 mauling away its appeal to the enthusiast crowd, the AMD Radeon RX 6900 XT got another round of price-cuts, and can be had for as low as $669. Prices are down on both sides of the big pond, with European retailers listing it for as low as 699€. Although not technically AMD's flagship graphics card, with the RX 6950 XT (starts at $869); the RX 6900 XT is a formidable 4K gaming graphics card with a high performance-per-Dollar at its new price (roughly 35% higher than the RTX 4090). AMD's latest round of official price-cuts happened around mid-September as the company was bracing for the RTX 4090 "Ada."

GPU Hardware Encoders Benchmarked on AMD RDNA2 and NVIDIA Turing Architectures

Encoding video is one of the significant tasks that modern hardware performs. Today, we have some data of AMD and NVIDIA solutions for the problem that shows how good GPU hardware encoders are. Thanks to Chips and Cheese tech media, we have information about AMD's Video Core Next (VCN) encoder found in RDNA2 GPUs and NVIDIA's NVENC (short for NVIDIA Encoder). The site managed to benchmark AMD's Radeon RX 6900 XT and NVIDIA GeForce RTX 2060 GPUs. The AMD card features VCN 3.0, while the NVIDIA Turing card features a 6th generation NVENC design. Team red is represented by the latest work, while there exists a 7th generation of NVENC. C&C tested this because it means all that the reviewer possesses.

The metric used for video encoding was Netflix's Video Multimethod Assessment Fusion (VMAF) metric composed by the media giant. In addition to hardware acceleration, the site also tested software acceleration done by libx264, a software library used for encoding video streams into the H.264/MPEG-4 AVC compression format. The libx264 software acceleration was running on AMD Ryzen 9 3950X. Benchmark runs included streaming, recording, and transcoding in Overwatch and Elder Scrolls Online.
Below, you can find benchmarks of streaming, recording, transcoding, and transcoding speed.

AMD Radeon RX 6900 XT Scores Top Spot in 3DMark Fire Strike Hall of Fame with 3.1 GHz Overclock

3DMark Fire Strike Hall of Fame is where overclockers submit their best hardware benchmark trials and try to beat the very best. For years, one record managed to hold, and today it just got defeated. According to an extreme overclocker called "biso biso" from South Korea and a part of the EVGA OC team, the top spot now belongs to the AMD Radeon RX 6900 XT graphics card. The previous 3DMark Fire Strike world record was set on April 22nd in 2020, when Vince Lucido, also known as K|NGP|N, set a record with four-way SLI of NVIDIA GeForce GTX 1080 Ti GPUs. However, that record is old news since January 27th, when biso biso set the history with AMD Radeon RX 6900 XT GPU.

The overclocker scored 62389 points, just 1,183 more from the previous record. He pushed the Navi 21 XTX silicon that powers the Radeon RX 6900 XT card to an impressive 3,147 MHz. Paired with a GPU memory clock of 2370 MHz, the GPU was probably LN2 cooled to achieve these results. The overclocker used EVGA's Z690 DARK KINGPIN motherboard with Intel Core i9-12900K processor as a platform of choice to achieve this record. You can check it out on the 3DMark Fire Strike Hall of Fame website to see yourself.

Alphacool Announces Eiswolf 2 AIO for Gigabyte RTX 3080/3090 & Sapphire RX 6800XT/6900XT

Alphacool today presents the Eiswolf 2 "All-in-One" solution for Geforce RTX 3080/3090 Gigabyte Aorus Master/Xtreme and Radeon RX 6800XT/6900XT Sapphire Nitro+graphics cards. The Eiswolf 2 uses the Alphacool 360 mm NexXxoS ST30 full copper radiator. For the fans, we use the 120 mm Alphacool Aurora Rise. This impressive fan with a max. static pressure of 3.17 mm/H2O, offers a max. air flow of 119.8m³/h. The speed range of the fan, from 0-2500rpm, is adjustable via PWM. The AIO is completed by the Eisblock Aurora water cooler. This not only cools the GPU chip, but actively cools all relevant components such as the memory and VRAM. It also has brilliant aRGB lighting.

All components used (radiator, fan, cooler, DC-LT 2 pump) including fittings and tubing are part of the Alphacool DIY range and are therefore available separately. The combination of all components results in a solution that is as easy to install as an AIO, but offers the performance of a pre-assembled and pre-filled custom loop. Only the pump housing for the DC-LT 2 pump is a custom-made item that is only part of the scope of delivery of the AIO solution and is therefore not available separately.

New in Product Range - The HEATKILLER V Water Cooler for AMD's High-End Big-Navi Graphics Cards Generation

"The focus of our development has always been to improve the deliverable performance." (Rico Weber, WATERCOOL CEO, Sep.2020). This quote marked the beginning of the development of the new HEATKILLER V VGA cooler. In addition to an increase of performance, the focus also lay on improvements in handling and durability. The HEATKILLER VGA coolers, known for their outstanding workmanship, have also been visually enhanced. In the latest revision for AMD graphics cards of the RX 6800/6900XT series, the HEATKILLER V has been further optimized.

The inflow to the cooling structure has been completely reworked. It now is placed with a vertical offset above a second level. The inlet and outlet channels cross each other, but are spatially separated from each other. The new design allows a symmetrical arrangement of the cooling channels. The advantage of the symmetrical design is a steady flow through the heat sink. Dead zones and hotspots are thus effectively avoided. At the same time the windage is reduced. The HEATKILLER V for RX 6800/6900XT features a vertical cooling structure, which significantly improves the cooling performance even more. The enlarged cooling surface ensures exceptionally low GPU temperatures. To reduce turbulences, all cooling channels were manufactured in a rounded design.

AMD Radeon RX 7000 Series to Include 6nm Optical-Shrinks of RDNA2

AMD's upcoming Radeon RX 7000 series could include GPUs from both the RDNA3 and RDNA2 graphics architectures, according to reliable sources on social media. This theory holds that the company could introduce new 5 nm GPUs based on the new RDNA3 architecture for the higher end, namely the Navi 31 and Navi 32; while giving the current-gen RDNA2 architecture a new lease of life in the lower segments. This isn't, however, a simple rebrand.

Apparently, some existing Navi 2x series chips will receive an optical shrink to the 6 nm node, in a bid to improve their performance/Watt. Some of the performance/Watt improvement could be used to increase engine clocks. These include the Navi 22, with its 40 RDNA2 compute units and 192-bit GDDR6 memory bus; and the Navi 23, with its 32 RDNA2 compute units and 128-bit GDDR6 memory bus. The updated Navi 22 will power the SKU that succeeds the current RX 6600 XT, while the updated Navi 23 works the lower-mainstream SKU RX x500-class.

EK Launches Vector Water Blocks for PowerColor Red Devil RX 6800 & RX 6900 Cards

EK, the leading computer cooling solutions provider, is launching the new EK-Quantum Vector Red Devil water block made for the PowerColor Red Devil version of the AMD Radeon RX 6800, RX 6800 XT, and 6900 XT graphics cards. This 2nd-generation EK-Quantum Vector water block implements an Open Split-Flow cooling engine design, which proved to be a superior solution for GPU water blocks. It is characterized by low hydraulic flow restriction, meaning it can be used with weaker water pumps or pumps running on low-speed settings and still achieve top performance. The jet plate and the fin structure geometry have been optimized to provide even flow distribution with minimal losses and optimal performance when used in any given coolant flow orientation, unlike some currently available products on the market.

The base of the block is CNC-machined out of nickel-plated electrolytic copper, while its top is CNC-machined either out of glass-like cast acrylic or durable black POM acetal. The watertight seal is ensured by high-quality EPDM O-rings, while brass standoffs are already pre-installed and allow for a safe and easy installation procedure.

TechN Announces a GPU Water Cooler for AMD 6800, 6800 XT and 6900 XT and Introduces Pure Copper Into the Line-up

TechN adds a new cooler and new materials to the portfolio of high-end water cooling components. AMDs Radeon RX 6000 graphics cards with reference design receive a full-cover water block made from POM with a pure copper coldplate. For the best in class CPU cooler for AMD AM4, there is also a new pure copper version available. The TechN GPU Waterblock RX 6800/6900 (XT) marks the start of a totally new product line with the combination of the materials POM / Acetal and a pure copper coldplate. The new precision crafted cooler fits AMDs reference PCBs for Radeon RX 6800, RX 6800 XT and RX 6900 XT. It shares the modern industrial design DNA as well as the striving for uncompromised cooling performance with the rest of the product family.

An optional aluminum backplate with sophisticated black anodized finish further demonstrates the relationship with the TechN CPU water blocks, which are now also available in a pure copper version. Pre-orders for the TechN GPU water block for AMD 6000 series are starting now with delivery estimated for mid july. The price for the water block is 136.90 Euros, the TechN GPU backplate for AMD 6000, which improves the performance and gives the cooler a full enclosure look, costs 34.90 Euros. All TechN products are available at www.techn.de and selected partners.

EK Unveils Quantum Vector Strix RX 6800 and RX 6900 Water Blocks

EK, the leading computer cooling solutions provider, is launching the new EK-Quantum Vector Strix water blocks made for the ASUS ROG Strix version of the AMD Radeon RX 6800/6900 Series graphics cards.

These 2nd-generation EK-Quantum Vector water blocks implement an Open Split-Flow cooling engine design, which proved to be a superior solution for GPU water blocks. It is characterized by low hydraulic flow restriction, meaning it can be used with weaker water pumps or pumps running on low-speed settings and still achieve top performance. The jet plate and the fin structure geometry have been optimized to provide even flow distribution with minimal losses and optimal performance when used in any given coolant flow orientation, unlike some currently available products on the market.

What AMD Didn't Tell Us: 21.4.1 Drivers Improve Non-Gaming Power Consumption By Up To 72%

AMD's recently released Radeon Software Adrenalin 21.4.1 WHQL drivers lower non-gaming power consumption, our testing finds. AMD did not mention these reductions in the changelog of its new driver release. We did a round of testing, comparing the previous 21.3.2 drivers, with 21.4.1, using Radeon RX 6000 series SKUs, namely the RX 6700 XT, RX 6800, RX 6800 XT, and RX 6900 XT. Our results show significant power-consumption improvements in certain non-gaming scenarios, such as system idle and media playback.

The Radeon RX 6700 XT shows no idle power draw reduction; but the RX 6800, RX 6800 XT, and RX 6900 XT posted big drops in idle power consumption, at 1440p, going down from 25 W to 5 W (down by about 72%). There are no changes with multi-monitor. Media playback power draw sees up to 30% lower power consumption for the RX 6800, RX 6800 XT, and RX 6900 XT. This is a huge improvement for builders of media PC systems, as not only power is affected, but heat and noise, too.

AMD Radeon RX 6900 XTX Engineering Sample Pictured

AMD is in constant progress with its Radeon graphics card lineup and the company is always working on new models that will better suit the market. Today, we have interesting discovery. On Weibo, a Chinese microblogging website, a user has posted pictures of what appears to be an engineering sample of AMD's Radeon RX 6900 XTX graphics card variant. Having an all-in-one (AIO) water-cooled design with a 120 mm radiator, the card resembles a power-hungry design as we have seen with Radeon R9 Fury X and RX Vega 64 Liquid Edition, which were both graphics cards equipped with AIO water cooling. This engineering sample is no different.

Under the waterblock, there is a Navi 21 XTXH GPU SKU hidden. As we found out, this is a new Navi 21 XTX SKU that just features better binning compared to Navi 21 XTX, and thus it offers better overclocking potential. It is already present in three new models from various AIBs, like the PowerColor RX 6900 XT Liquid Devil Ultimate, ASRock RX 6900 XT OC Formula, and Sapphire RX 6900 XT Toxic Extreme graphics cards. It seems like AMD has prepared itself to launch this specific SKU in a reference design form, however, so far only AIBs have used the Navi 21 XTXH SKU. It is not yet clear if the Radeon RX 6900 XTX is ever going to hit the retail market, or it shall remain as it is - just an engineering sample.

CPU-Z Enables Preliminary Support for Intel Alder Lake CPUs

CPU-Z, the CPU monitoring tool used to gather information about the processor your system is running on, has been updated with version 1.96. This new update doesn't change the software much but rather brings support for new hardware. Starting from this revision, Intel's upcoming Alder Lake CPUs have received preliminary support in the tool. To go along with CPUs, the software is now also enabled to recognize Intel's Z6xx motherboards that pair with Alder Lake processors. Alongside that, the software now also brings support for next-generation DDR5 memory, which is supposed to feature speeds anywhere from 4800 to 8400 MT/s. When it comes to AMD, the tool received an update that enables it to read information about AMD's Ryzen 5700G, 5600G, and 5300G APUs, and Radeon RX 6900 XT, 6800 (& XT), 6700 XT GPUs.
Download CPU-Z Version 1.96 Here.

Bitspower Unveils Premium Mobius VGA Water Block for AMD Radeon Big Navi Reference

Bitspower today unveiled its top full-coverage water-block that's compatible with the AMD Radeon RX 6900 XT, RX 6800 XT and RX 6800 "Big Navi" reference graphics cards; the Premium Mobius BPPRE-VG6900XTID. This 2-slot thick block uses nickel-plated copper as its primary material, combining it with a top that's essentially clear acrylic, but with an aluminium alloy cladding that resembles the styling of the reference cooling solution. The coolant never makes contact with the cladding. The acrylic top is studded with addressable-RGB LEDs, which take in a standard 3-pin ARGB connection. A matching back-plate made of anodized aluminium comes included with the block. The block comes with four G1/4" threads. Available now, the Premium Mobius BPPRE-VG6900XTID is priced at USD $320.

EK Announces Classic Water Block for Radeon RX 6800, 6800 XT, & 6900 Graphics Cards

EK Water Blocks, the leading computer cooling solutions provider, is ready to offer a new Classic line GPU water block for graphics cards based on the latest AMD RDNA2 architecture. It fits most reference PCB designs of the Radeon RX 6800, RX 6800XT, and RX 6900 GPUs. Minimalistic design with fewer details makes this EK-Classic Line water block more affordable while still offering all the qualities of an EK product, such as high performance, excellent customer support, and a comprehensive installation manual.

The EK-Classic GPU Water Block RX 6800/6900 D-RGB directly cools the GPU, VRAM, and the VRM (voltage regulation module) as a cooling liquid is channeled right over these critical areas. The water block is in contact with power stages as well as Inductor chokes to maximize cooling and minimize the chances of coil whine. It boasts some new features, already previously introduced in the EK's Quantum line, such as the optimized flow paths that reduce hydrodynamic instabilities and vortexing (dead spots) inside of them.

UK Parliament Members Aim to Introduce Bill to Fight Scalping... But the Problem is a Complex One

Members form the UK Parliament are apparently preparing to introduce a bill that would regulate the scalping phenomenon that's being witnessed worldwide. According to Scottish politician Douglas Chapman, in an interview to IGN, "The issue of scalping first came up with constituents contacting me to explain their frustration about being unable to get hold of certain games consoles or computer components pre-Christmas." He then expanded on that by adding that "On investigation, we uncovered more details of the unscrupulous practice of 'scalping' by automated bots to bulk buy these goods and sell them on at inflated prices." Oh, and this bill is unlikely to pass, by the way.

Scalping, however, isn't done only in the UK; it's a pervasive international issue that crosses borders. And scalping, as it is known, is nothing but a form of speculation, which some might say is part of the backbone that keeps the world's capitalist blood pumping through the economy - some might even argue that scalping occurs directly due to mechanisms of supply and demand, and thus, isn't an unlawful activity in and of itself. Companies, corporations, and all other legal entities, however, have to adhere to strict anti-monopoly/anti-cartelization laws, which deal with the same base issue, although in another facet of it. The problem is that it appears that in some countries, speculation is regulated at the enterprise level, but not at the citizen level. And herein lies the crux of it.
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