Latest AMD and NVIDIA GPUs Are Losing the MSRP Battle: Real-World Prices Far Above MSRP
Tom's Hardware just published an intensive data collection of online prices of the latest GPUs from AMD and NVIDIA, suggesting that real-world prices are nowhere near MSRP. With an investigation into the 30-day eBay average price based on listings, the data shows that a lot of GPU SKUs are retailing for well-above-average price premiums. The data tracker also looked for the best-priced listing of a specific SKU. For instance, NVIDIA's GeForce RTX 5070 is seen retailing at around $700—a 27% increase over its official MSRP of $550—while the RTX 5080 pushes these premiums even further by selling at over 50% above its suggested price. The flagship RTX 5090 tops the chart with a staggering $4,222 on secondary markets compared to its $2,000 MSRP, an increase of roughly 111%.
In contrast, earlier models like the RTX 4060 and RTX 4060 Ti show relatively minor inflation, with increases of only about 3% and 5%, respectively, according to recent eBay averages. Still, selling years-old GPUs at MSRP today proves that there is demand. On the AMD side, the Radeon RX 9070 series is no less dramatic. The base RX 9070, with a $550 MSRP, averages around $817 in real-world sales—a nearly 48% premium—while its high-end sibling, the RX 9070 XT, jumps to approximately $1,001 from a $600 MSRP, marking an increase of roughly 66%. Early figures even suggest that first-week sales for the RX 9070 series were ten times higher than those of previous AMD models, justifying the price surge. AMD is working on addressing this supply, which should improve in April, and NVIDIA is working with AIB partners, too, to deliver more Blackwell GPUs.
In contrast, earlier models like the RTX 4060 and RTX 4060 Ti show relatively minor inflation, with increases of only about 3% and 5%, respectively, according to recent eBay averages. Still, selling years-old GPUs at MSRP today proves that there is demand. On the AMD side, the Radeon RX 9070 series is no less dramatic. The base RX 9070, with a $550 MSRP, averages around $817 in real-world sales—a nearly 48% premium—while its high-end sibling, the RX 9070 XT, jumps to approximately $1,001 from a $600 MSRP, marking an increase of roughly 66%. Early figures even suggest that first-week sales for the RX 9070 series were ten times higher than those of previous AMD models, justifying the price surge. AMD is working on addressing this supply, which should improve in April, and NVIDIA is working with AIB partners, too, to deliver more Blackwell GPUs.