Taiwanese PC Makers are Expecting Improved Sales in the Second Half of 2023
According to Taiwanese United Daily News, Acer and ASUS are expecting the downturn in PC sales to turn around in the second half of the year. That said, Acer reported its worst results in years for the first quarter this year and ASUS is expected to follow suit, when its first quarter earnings numbers are released on Friday this week. The slow sales for both companies are expected to continue for the first half of 2023, but according to the report, there should be an improvement in the second half of the year.
That said, both companies are betting on improved sales of not just PCs to improve their books, as Acer is hoping to sell more displays, while ASUS is focusing on its component business. ASUS has already seen a small improvement in component sales, which the company is hoping is the first signs of a stabilising components market, with more of its potential customers upgrading their systems. That said, with certain components like graphics cards still being priced at levels that many consumers aren't willing to pay for the performance on offer, it might be a slower recovery than these companies are expecting.
That said, both companies are betting on improved sales of not just PCs to improve their books, as Acer is hoping to sell more displays, while ASUS is focusing on its component business. ASUS has already seen a small improvement in component sales, which the company is hoping is the first signs of a stabilising components market, with more of its potential customers upgrading their systems. That said, with certain components like graphics cards still being priced at levels that many consumers aren't willing to pay for the performance on offer, it might be a slower recovery than these companies are expecting.