Wednesday, January 3rd 2024
AMD Withholds Radeon RX 7600 XT Launch in China Amid Strong RX 6750 GRE Sales
According to the latest round of reports, AMD has decided not to include China in the initial global launch of its upcoming Radeon RX 7600 XT graphics card. The RX 7600 XT, featuring 16 GB of memory and based on AMD's next-generation RDNA 3 architecture, was expected to launch soon at a price of around $300. However, the company is currently re-evaluating its Chinese GPU launch strategy due to the runaway success of its existing Radeon RX 6750 Golden Rabbit Edition (GRE) series in the region. The RX 6750 GRE cards with 10 GB and 12 GB configurations retail between $269-$289 in China, offering exceptional value compared to rival NVIDIA RTX models. AMD seems hesitant to risk undercutting sales of its popular RX 6750 GPUs by launching the newer 7600 XT.
While the RX 7600 XT promises more raw performance thanks to advanced RDNA 3 architecture, 6750 GRE, with its RDNA 2 design, seemingly remains efficient enough for most Chinese mainstream gamers. With the RX 6750 GRE still selling strongly in China, AMD has postponed the RX 7600 XT introduction for this key market. Final launch timelines for the 7600 XT in China and globally remain unconfirmed by AMD at time of writing. The company appears to be treading cautiously amidst the shifting competitive landscape.
Sources:
Benchlife.info, via VideoCardz
While the RX 7600 XT promises more raw performance thanks to advanced RDNA 3 architecture, 6750 GRE, with its RDNA 2 design, seemingly remains efficient enough for most Chinese mainstream gamers. With the RX 6750 GRE still selling strongly in China, AMD has postponed the RX 7600 XT introduction for this key market. Final launch timelines for the 7600 XT in China and globally remain unconfirmed by AMD at time of writing. The company appears to be treading cautiously amidst the shifting competitive landscape.
12 Comments on AMD Withholds Radeon RX 7600 XT Launch in China Amid Strong RX 6750 GRE Sales
It's not going to be a low volume harvested part because there's a huge price gap in AMDs model range right at the most popular mainstream buying price. The 7600 is already too expensive for an 8GB card and VRAM is the hot topic for next-gen games, so a 7600 with twice the RAM and maybe a power/core bump of 10% is all we are expecting. Given how few leaks, noise, rumours there are for the 7600XT, it's likely also that it's just doubling the GDDR6 density since that's a very simple change that requires next to no work. These things have already been built, listed on the ECC website and approved for sale in Europe, and likely being unloaded from container ships across the globe right now in preparation for retail launch in the next few weeks. There's no way a modified Navi32 with only 2 MCD chiplets would have snuck through 3+ months of production without a single candid photo or leak from a factory worker at one of the partners. There are ALWAYS production line leaked photos, even of relatively boring models - and a GPU like the 7600XT that potentially sits right at the sweet spot like the 6700/6750XT would definitely not be boring!
I'd like to be wrong - more shaders and compute units would be great, but unless AMD was lying about how many shaders are really in Navi33 silicon, we're stuck at 2048 and a 7600XT using Navi32 silicon is extremely unlikely indeed, simply based on the total absence of any leaks at all.
And unlike the 4060 16GB if the RX 7600XT comes in at a respectable price that will sell like frosted hot cakes.
We're starting to see several games that basically refused to render properly on 4GB cards, 6GB cards are going to need minimum settings a lot of the time, and 8GB was the bare minimum for a dGPU in 2023. Even if they're not particularly fast, Navi23 and Navi33 options are fine for the money and more VRAM is a good thing.
2023 was the year where 8GB was just about enough for lower end cards. The 7600XT needs to be relevant into 2025 at the bare minimum and 8GB already doesn't cut it in a few games right now.
I agree that more (V)RAM never hurts, though. I guess the usefulness of it will come down to the price of the final product, and its distance from the 7700 XT in performance.
Another fantastic example that demonstrates what we're about to see with the 7600 8GB and 7600XT 16GB is the RTX 3060:
- Desktop 3060 12GB cards are great. At 1080p you can whack settings up to full and it'll run just fine at 1080p in just about any game without needing you to tinker with the options.
- Laptop 3060s are only 6GB and they've been really struggling. I play online with my brother-in-law and his 3060 laptop is stuttering and texture popping pretty horribly for such a (relatively) young GPU. Any new game requires him to mess about with options just to get a reasonable experience because the presets and auto-detection always bump his 6GB GPU down to low or lowest settings which look pretty awful a lot of the time, when in reality all he needs to do is find manual graphics settings that gobble up VRAM and the rest of it can stay on high/ultra.
As for pricing, a 7600 XT is never going to be close in performance to a 7700XT, it's missing 40% of the compute - but at least changing the VRAM density shouldn't be that expensive. Nvidia charged $100 for the privilege and then immediately price-dropped to $50 because everyone called them out on it. With RX 7600 cards selling for $270, a $300-330 price point would be reasonable for a slightly faster clock and twice the VRAM. The real question is whether a hypothetical $330 7600XT 16GB is worth buying over the 6750XT...