Microsoft Refutes Reports of Xbox Division Facing Closure Back in 2021
Microsoft's gaming division faced an uncertain future back in 2021, according to an article published by The Information mid-week. The long-form piece mainly focuses on Xbox's current predicaments, but the wider gaming press picked up on surprising allegations from days past. The story goes that Satya Nadella, Microsoft CEO's, presided over two paths: either keep Xbox Game Studios going, or mothball the whole operation. History shows us that he kept his company's gaming department alive—a series of acquisitions (during and since 2021) have expanded development and publishing operations—but Xbox's journey has been rocky in the ensuing years. Investors and industry analysts believe that Microsoft's $68.7 billion takeover of Activision/Blizzard/King—back in 2023—has not boosted overall revenues to expected levels.
Insider Gaming has managed to make contact with a Microsoft spokesperson—extracted comments have been published in an "exclusive" report. The brand ambassador insisted that Nadella remains resolute about his company being "all in on gaming"—the CEO never entertained the notion of Microsoft winding down "its games business entirely." Industry experts have also criticized Xbox's Game Pass business model—many believe that the service's reach has faltered. The spokesperson commented on these opinions—proposing that engagement on Xbox platforms is "at an all-time high," helped in part by the recent launch of Call of Duty: Black Ops 6. Additionally, Microsoft believes that its audience count is in a healthy spot, with: "well over 500 million monthly players and over the last year, we've seen consistent growth in monthly users on cloud".
Insider Gaming has managed to make contact with a Microsoft spokesperson—extracted comments have been published in an "exclusive" report. The brand ambassador insisted that Nadella remains resolute about his company being "all in on gaming"—the CEO never entertained the notion of Microsoft winding down "its games business entirely." Industry experts have also criticized Xbox's Game Pass business model—many believe that the service's reach has faltered. The spokesperson commented on these opinions—proposing that engagement on Xbox platforms is "at an all-time high," helped in part by the recent launch of Call of Duty: Black Ops 6. Additionally, Microsoft believes that its audience count is in a healthy spot, with: "well over 500 million monthly players and over the last year, we've seen consistent growth in monthly users on cloud".