Indie Game Marketplace Itch.io Gets Taken Down in Unlikely IP Crossfire
Itch.io, the popular developer-friendly indie game marketplace, has revealed that the site has been taken down by a seemingly erroneous IP protection request by none other than Funko Pop, the pop culture collectible maker. According to Itch.io, the bizarre take-down happened as a result of Funko's automated IP protection provider, and it happened despite Itch.io taking action to prevent the take-down. The site has since been restored, with the offending page removed, but it took more than a little effort on the part of Itch.io's management. The whole situation seems to have been caused by poor communication on the part of Itch.io's domain registrar, Iwantmyname, since that's where the decision to remove the entire site, instead of just the offending page, seems to have originated.
According to posts on X by BrandShield, Funko's IP protection partner, the company's automated system flagged an apparent phishing attempt by an Itch.io subdomain, prompting BrandShield to request the removal of the offending subdomain, notifying both Itch.io and Iwantmyname. Itch.io says that it then removed the offending page and sent an e-mail confirming that it had taken the requisite action, but that e-mail apparently went unread, leaving Itch.io without a site for what appears to be around eight hours. Eventually, someone at Iwantmyname was able to address Itch.io's communications regarding the take-down, and the site was restored in the morning of Monday, December 9.
According to posts on X by BrandShield, Funko's IP protection partner, the company's automated system flagged an apparent phishing attempt by an Itch.io subdomain, prompting BrandShield to request the removal of the offending subdomain, notifying both Itch.io and Iwantmyname. Itch.io says that it then removed the offending page and sent an e-mail confirming that it had taken the requisite action, but that e-mail apparently went unread, leaving Itch.io without a site for what appears to be around eight hours. Eventually, someone at Iwantmyname was able to address Itch.io's communications regarding the take-down, and the site was restored in the morning of Monday, December 9.