This is only the second Bloody peripheral I have used, with the first being another keyboard as well. Each time, I was left impressed by what a relatively unknown company has achieved. Then, I reminded myself of the fact that the parent company has nearly had three decades of experience in this field, and things started to make sense.
The product is only now hitting global markets, and Bloody has on their hands the challenge of raising public awareness and gauging customer feedback on subsequent designs. The good thing is that such is easily done, and it helps that beneath what is a potentially divisive outer body, the core is very solid and practical. It also helps that they have a unique IP in the form of these optical switches which are now being adopted by other OEMs in Asia, so if you are now interested in these switches but wish to have other aesthetic options, those are coming soon, too.
Bloody definitely has my interest now, with the advent of optical switches with tactile and clicky feedback. If they manage to create a tactile-only optical switch, I will perhaps be convinced to switch over full time too. The market for high-end PC peripherals is booming now, and perhaps RGB backlighting is going to be a must-have in 2017 for any product to even be considered. The driver suggests there will be more RGB back-lit keyboards coming as well, and if they can fine-tune the scaling and user experience of their software, we will have a winner. For now, the B840 remains a solid choice for those who simply want a good typing experience - one with or without a wrist rest.