Core i3 540 is logically faster, but the additional 130 MHz come with a $15 price tag, and that brings this processor into the upper market class, ruled by quad core processors. There's little room here for Core i5 600, let alone Core i3 540, which is slower than AMD's Phenom X4 and Intel Core 2 Quad models, but also somewhat faster than AMD's triple core Phenom II X3 and all dual core Core 2 models. To be fair, it does remarkably well considering we're dealing with a dual core processor here, but it can't match quad core performance and that's a fact. It shouldn't be priced so close to AMD's quad core models, which are better choice for gaming, general or heavy duty computing. If you have heavy overclocking in mind, go for it, you have my blessings. In every other case, there are better, cheaper options that will give you satisfactory performance levels.
Onto closing thoughts for both Core i3 530 and 540. They have proven they're worthy competitors for AMD's offerings and they sent older generation Core 2 E7000/E8000 into deserved retirement. Even Core 2 Quad Q8000 series stand on the edge of the cliff with overpriced tags and not so impressive performance.
Surprisingly though, Clarkdale processors haven't swept away AMD's Athlons and Phenoms, rather Intel is just now competitive and on par with AMD's offerings. In any case, they represent far better choice than Core i5 600, bringing all the important Clarkdale and Westmere features with much lower price tag. Without doubt Core i3 will have a big and happy user base, lots of overclockers, gamers, Intel fans and HTPC builders. But AMD is not dead, it's alive and kicking hard and will continue to do so until Intel finds a way to bring the price of their four-thread Clarkdale to below $100.