Yesterday's global launch of Radeon RX 9070 XT and RX 9070 was a relatively successful affair; day one stock was swiftly snapped up. Naturally, buying conditions were not ideal for every customer. Despite a prominent UK retailer's
teasing of plentiful supply (pre-launch), online feedback pointed to apparent limited supplies of RDNA 4 cards across European regions. Fresh reports suggest that anticipated fluid price conditions have caused a larger than expected rush at retail; hence the rapid depletion of opening day stock. As reported yesterday, a handful of PC hardware stores have alluded to
forthcoming upward shifts in pricing for the lower-end of an all-board partner-built Radeon RX 9070 series graphics card lineup. VideoCardz has highlighted a disgruntled customer's experience with Ebuyer UK. Bran180s—a Radeon subreddit member—managed to snag a baseline MSRP conformant
Sapphire PULSE RX 9070 XT model for the ideal launch price (£569.99, including VAT), but the webstore reneged this transaction.
A screenshot was uploaded to Reddit, alongside a
short story: "was on the website ready for the launch of the RX 9070 XT, got one straight away and paid no issues. Ebuyer emailed me today to cancel, and now the price is £150 more." The British e-tailer has issued apologies, following the absorption of online criticism (see relevant screenshot below). The "normal price" of Sapphire's basic Pulse card was eventually adjusted to a mere £664.98, but Ebuyer has de-listed this SKU (at the time of writing). Other UK webshops—Scan, AWD-IT, CCL, Box etc.—have similarly implemented price hikes across low, mid and premium card tiers. Australia's
Hardware Unboxed managed to extract an official response from AMD—their social media post quoted Frank Azor. The Team Red exec indicated that his team is ready to intervene: "it is inaccurate that $549/$599 MSRP is launch-only pricing. We expect cards to be available from multiple vendors at $549/$599 (excluding region specific tariffs and/or taxes) based on the work we have done with our AIB partners, and more are coming. At the same time, the AIBs have different premium configurations at higher price points and those will also continue."