Monday, August 24th 2009

Radeon HD 5870 Aggressively Priced: Report

by
btarunr
 Discuss (197 Comments)
According to a fresh report by Donanim Haber, AMD's next performance graphics accelerator, the Radeon HD 5870, codenamed "Cypress" is expected to be aggressively priced, at US $299. At that price, it intends to be highly competitive against GeForce GTX 285 from NVIDIA. The secret-sauce behind the price could be the 40 nm fab process on which the GPU is being built, which allows upping transistor counts while maintaining significantly smaller die-sizes compared to 55 nm.

There is a great deal of uncertainty surrounding the specifications of the GPU, including what level of performance with existing application could it end up offering. Some sources, such as ChipHell, which are one of the first to leak pictures of components related to various Evergreen family products claim the Cypress GPU to have an almost 100% increase in stream processor counts compared to RV770, while others remain conservative expecting it to be around 50%. With this kind of a pricing, Cypress could trigger market-wide changes in GPU pricing, if it ends up with a good price/performance ratio at $299.

Cypress is expected to be launched on 22 September, close to two weeks after the company unveils the Evergreen family of DirectX 11 compliant GPUs on September 10. Market availability is expected in October. In related news from the same report, the enthusiast-grade accelerator that uses two of these GPUs, codenamed "Hemlock", is expected to be out in November.

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197 Comments on Radeon HD 5870 Aggressively Priced: Report

#126
Anath
jaydeejohnThey want name recognition. All this has to come at the expense of nVidia, whos a more widely known brand.
ATI is playing the upstart spoiler, with low pricing and great perf, why upset that now? It wouldnt make good business sense
If their cards were only so so, the need for the rush and big presentation aboard ship wouldnt be there. Itd be toned down, possibly later, when W7 arrives, not before, and theyll be here beforehand
Exactly because if they were to make a big presentation with their new cards only to deliver average performance increase not only would it stop their momentum but nvidia would not take ati seriously and not be worried about market share loss. Also, consumers would not take ati seriously either they will still look at ati as the lower brand compared to nvidia. Its sad to say that business' in todays market still underestimate their competitor which is what i think nvidia keeps doing which caused ati to gain that 4 percent market share you guys were talking about earlier. If ati delivers well thats good news for us. Nvidia will have to lower prices and we will see both companies utilizing very good price/performance ratio's :D
Posted on Reply
#127
jagd
I think it is what well see , gtx295 is 540$ +VAT in my country 2 5870s for 600$+ VAT (assuminng 299$ for 5870 is correct) will be bargain when compared to gtx295 .Well see massive price drops from nvdia like happened with gtx260s/8800gts-9800gtx even than theyll be at disadvantage dx10 vs dx11
LaidLawJonesA different take.

IF! the new card can perform as well as some say and is equal to or even slightly better than the 295, I am saying this as there are a lot of people who say it will outperform a 4870X2 putting it into the 295 realm, then the $500-$800 295 will suddenly find itself with fewer buyers.Why pay $500 when for $200 less I can get the same/better card? Nvidia will be forced to reduce price on a card that I gather is expensive to make.
Posted on Reply
#128
RadeonProVega
Stupid question, but where are photos of these new ati cards and why did they jump up so far in numbers, the last ati card was what the 4890, well wouldn't it make more sense for them to jump to 5000?
Posted on Reply
#129
ArmoredCavalry
u2konlineStupid question, but where are photos of these new ati cards and why did they jump up so far in numbers, the last ati card was what the 4890, well wouldn't it make more sense for them to jump to 5000?
They haven't officially been released to the press yet. There are a few pictures floating around I have seen (like the one showing the 2 hdmi/ 2 dvi ports in back).

Also, the last 2 generations of ATI cards have been 3850/3870 ($200/$300) and 4850/4870 ($200/$300) so it makes perfect sense to go with 5870 for the high end $300 card... :toast:
Posted on Reply
#131
Super XP
vr-zone.com/articles/-rumour-amd-dx11-cypress-is-radeon-hd-5870--hd-5850/7469.html?doc=7469

[Rumour] AMD DX11 Cypress is Radeon HD 5870 & HD 5850
Published on Monday, August 24 2009 3:41 pm by Visionary
Filed under: AMD, Graphics Cards, News
AMD has informed their partners that their upcoming DX11 Cypress cards will be known as Radeon HD 5800 series. Cypress XT is Radeon HD 5870 while Cypress PRO is Radeon HD 5850. The key features of these DX11 cards are :

• 1GB GDDR5 memory
• ATI Eyefinity technology with support for up to three displays
• ATI Stream technology,
• Designed for DirectCompute 5.0 and OpenCL
• Accelerated Video Transcoding (AVT)
• Compliant with DirectX® 11 and earlier revisions
• Supports OpenGL 3.1
• ATI CrossFireX™ multi-GPU support for highly scalable performance6
• ATI Avivo™ HD video and display technology
• Dynamic power management with ATI PowerPlay™ technology
• DL-DVI, DL-DVI, DisplayPort, HDMI
• PCI Express® 2.0 support

The launch will take place in September and retail availability in October, same time as Windows 7 launch. More details later.
Posted on Reply
#132
Nick89
Tatty_OneYou have a very good point there, however when comparing US to UK prices you cannot just add 15% VAT to it, for example, you must DEDUCT US sales tax from the US price before adding the 15% VAT, currently US sales tax is as low as 2.9% or as high as 7.25% depending on which state, although a couple have zero ratings, I am guessing that sales tax is levvied on goods dependant on where in this case Newegg is located as opposed to where the consumer lives.... not sure on that one.
In Nevada the sales tax is 7.75%, But I dont pay any tax's on online purchase's.
Posted on Reply
#133
Bo_Fox
Hmm, with anywhere between 60-90% performance increase over a 4890 (which is roughly equivalent to a GTX 275), and maybe 40-75% over a GTX 285, it should reduce the GTX 285's value to around $250 if the 5870 is to be sold at $300.

Let's see.. time will tell. I just hope it will be available this month and not in October.
Posted on Reply
#134
btarunr
Editor & Senior Moderator
I think that rumour said "1.6 times the speed of RV770".
Posted on Reply
#135
largon
"1.6 times the speed of RV770" makes no sense considering the die size.
Posted on Reply
#136
Anath
What i would like to see is the 5870 bring the 295 gtx down into the $300 market.
Posted on Reply
#138
Bo_Fox
btarunrI think that rumour said "1.6 times the speed of RV770".
Remember how modest ATI was when they said that the RV770 would be only 50% faster than the RV670? It was more like 100% faster.. I think ATI did that to take Nvidia by surprise while NV was announcing GTX 280 with a $599 price tag. It took most of us by surprise as well!

With nearly double the amount of transistors, I would still like to think that the 5870 would be roughly 90% faster than the 4870 when it comes to any given demanding game at a high resolution. Nobody knows exactly how many shaders there will be this time around, right? One rumor stated that the number of TMU's will only be increased to 48, from 40, but with double as many ROP's (from 16 to 32), it seems that ATI is probably doing it because of a large increase in the pixel fillrate processing power? Doubling the ROP's takes up a good amount of trannies (and power consumption) so why 32 and not 24 like the 8800GTX?
Posted on Reply
#139
largon
The heatsink shot that gives away 8 chips pretty much confirms a "conventional" amount of RBEs as memory channels are coupled to RBEs. RV770 is 16bit/1RBE but the ratio is not set in stone as RV740 proves with it's ratio of 8bit/1RBE. So, there's either 16 or 32 RBEs on "RV870". Also, TMUs are linked to SPs with a ratio of 1TMU/20SPs, so 48TMUs would mean mere 960SPs.

I'd expect something like:
32ROPs
80TMUs*
1600SPs*
1GB 256bit @ ~DDR-5000

*or more, given the huge die size which is equivalent to bloody ~450mm² of 55nm silicon
Posted on Reply
#140
btarunr
Editor & Senior Moderator
There's a tiny bit of skepticism in me about Cypress being built on 40 nm. Given what foundries have been through with 40 nm, I'm finding such huge 40 nm dies (in decent quantities) within Q4 2009 a little too good to be true. It's just me.
Posted on Reply
#141
largon
"RV870" at 300-350mm² is not huge as it is, not a problem for yields. But it's huge compared to a hypothetical RV770 @ 40nm.
Posted on Reply
#142
vagxtr
PCpraiser100Wow, AMD is falling back into the trap that Nvidia has set up AGAIN. This happened when the HD 3000 series came up, and now, Nvidia is simply going to strike back using retaliation as their advantage over knowing the weaknesses of this video card. This reminds me of chess too much.
omg whata fluckin gamer jargon. retaliate- strike back. come on HD5870 will be to pricyafter theyleaked ot below 250USD price on speculations and considering HD3870/HD4870 doesnt brought any pricier materilas like HD4870 did with fancy GDDR5. All they can make the price up is fluckin dx10.1 and now dx11 that will see first games in 6-9 month time after this paper Evergreen launch and with card priced hopefully drop when nvidia release their parts not fluckingly rebranded GT200b under some GTS350 name lik they use to do in the last three years with their OBSOLETE parts.
Posted on Reply
#143
vagxtr
HalfAHertzThe way I see it, if they keep to the same form factor of the die, moving from 55nm to 40 nm means 1,375 times more transistors( 55/40)
So if we take the 800SPs of the rv770 and multiply it with 1,375, we end up at 1100, which is not dividable by 80, Thus rounding the final number to 1120 or going for a bit bigger die and ending up at 1200SPs.
You forgot to square it. 55nm->40nm process is nearly 200% or +100% in american weights
HalfAHertzNot sure if nm scales work like that tho :)
LOL how old is a man, in mans years, born on 29th February if he celebrated 16th birthday last year?
Posted on Reply
#145
pantherx12
Will still wait for the 10th, but if those are the prices I may have to get a HD5850, or maybe a HD4850 1gb ( seen one for 79 pounds)
Posted on Reply
#147
erocker
*
Meh, wait for Nvidia to release DX11 cards and watch everything drop a hundred bucks.
Posted on Reply
#148
dir_d
erockerMeh, wait for Nvidia to release DX11 cards and watch everything drop a hundred bucks.
Looks like ATI is trying to do what Nvidia did to the endusers last year by making the prices expensive then waiting for the other camp to drive thier prices down.
Posted on Reply
#149
erocker
*
dir_dLooks like ATI is trying to do what Nvidia did to the endusers last year by making the prices expensive then waiting for the other camp to drive thier prices down.
48xx series came out before the GTX 2XX series. ATi is doing what they did last year but with a $79-99 dollar increase.
Posted on Reply
#150
dir_d
erocker48xx series came out before the GTX 2XX series. ATi is doing what they did last year but with a $79-99 dollar increase.
I dont like the increase, It puts people like me in a sticky situation...4890 or 58XX? It seems that ATI will make alot of money this time around due to the die shrink and the bump in price
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