Tomorrow, AMD will release its much talked about next-generation Radeon HD 6800 series graphics cards, to reinvigorate the company's competitiveness in a price-segment both it and NVIDIA regard as "the gamer's sweet-spot" price segment, which spans between $189 and $249, offering performance levels very close to enthusiast-grade products. To put it in perspective, you should be able to play any DirectX 11 game at 1920 x 1080 (full-HD) resolution with medium-to-high level of detail. Currently, NVIDIA holds the upper hand in this segment with its GTX 460-768 MB and GTX 460-1 GB, which is exactly what Radeon HD 6850 and Radeon HD 6870 seem to be after, with the HD 6870 also holding the potential to disturb higher-end SKUs that are currently priced around the $299 mark.

With no new SKU for this segment in sight, NVIDIA's immediate reaction is reportedly that of introducing "fairly big" price-cuts on the GeForce GTX 460 duo, the company also plans to cut prices of the high-end GeForce GTX 470. To what extant exactly these price cuts would go is not known, but they will be put into effect either today, or tomorrow. Meanwhile, sources close to AMD told us that in response to this development, the red-team will fine-tune the final pricing of the Radeon HD 6800 series, to step up pressure on the competition. We expect as much as $20 to be cut on the currently expected prices of the Radeon HD 6800 series pair.Update (10/21; 20:50 IST): NVIDIA sent us a circular about revised pricing of certain GeForce products. Details follow.

NVIDIA has cut prices of two key SKUs, the GeForce GTX 460 1 GB and GeForce GTX 470:

• GeForce GTX 460 1GB: US $199; €169 including VAT
• GeForce GTX 470: US $259; €219 including VAT

Hooray for respecting $ ≠ €. It looks like the GeForce GTX 460 GTX 760 MB will remain on its already cut price point of around $179. Assuming both Radeon HD 6800 series products are going to get a $20 price cut, keeping up with this trend, one could be looking at HD 6850 for around $180 and HD 6870 at $240. Our charts will be up in a few hours from now.