Gigabyte want to launch its GeForce GTX 590 in a big way. The company prepared a special, probably limited-edition package, which it refers to as "Exclusive Bundle". Packed in an industrial-looking toolbox, Gigabyte is including its reference-design GeForce GTX 590 3072 MB graphics card, a load of cables and accessories, and a Gigabyte GHOST M8000X gaming mouse, in its complete package (including adjustable weights). Gigabyte's package looks very well made, advertising the products inside well. It kind of makes sense to pack a ultra high-end graphics card with a high-end gaming mouse. With this, Gigabyte is looking to project the GTX 590 as more of a premium gamers' product (than something you buy and put under frozen gases right away).

Gigabyte's press deck also included some benchmark results. Testing is completely internal to the company. Gigabyte is a vendor-neutral graphics card partner (it sells both GeForce and Radeon), so these numbers can be taken at face value. According to Gigabyte, the GTX 590 rocks 3DMark Vantage at low resolutions, but the gap between it and Radeon HD 6990 closes at higher resolutions. It admits that Radeon HD 6990 is a faster graphics card overall for 3DMark 11. In game tests, GTX 590 and HD 6990 trade blows with each leading the other in different game tests. If these figures are to go by, it will be a very close and interesting battle for supremacy between the GTX 590 and HD 6990. Gigabyte's GTX 590 Exclusive Bundle is priced in China at a little under US $1,150.