Thursday, June 23rd 2011
Gigabyte Reshuffles Executive Positions to Fix Motherboard Shipments Decline
While motherboard major Gigabyte Technology saw rather stable motherboard shipments performance in the first half of 2011 compared to rival ASUS, it has noted a shipments decline, and has ordered a rearrangement of two of its executives holding the positions of R&D and sales. The two had been swapped to other positions in January, expecting its executive swap strategy would help further boost its R&D and sales ability, but the result has turned out differently. With the two returned to their original positions, Gigabyte hopes to return to competition with ASUS in the second half of 2011.
Source:
DigiTimes
22 Comments on Gigabyte Reshuffles Executive Positions to Fix Motherboard Shipments Decline
I still sell ten times more gigabyte mobos then other brands. Mainly these days being the Z68, P67Z and the H61 boards
The numbers can vary a lot from store to store and country to country.
1 - How about doing things not the stupid way :banghead: ? With Sandy Bridge fully on :rockout: , why focus the OC and G1 motherboard brands ONLY on LGA1366? Give us some LGA1155 goodies :respect: .
2 - How about giving us new tech like the others? UEFI for instance :rolleyes: ?
3 - How about launching the MINI ITX motherboards earlier.... than late like hell? How about making more than just one model of MINI ITX motherboard? Make a basic and a deluxe (with WIFI and Bluetooth and better audio integrated?)
4 - How about having less models of motherboards, and working more on the few ones you have? Jezz... add an e-SATA and +4 phases and you add another number/letter on the motherboard name and bang... new model :shadedshu ...OMG..... give us real advantages like Bluetooth and WiFi, Better Audio and Better Network (hello Intel chip, bye Realtek), less mistakes on the motherboard specification (website different from manual different from the board itself), switch to clear cmos on the back IO (on more models)...
better firmware engineering/bug feedback, compatibility inquiries, etc. :)
And the UEFI setup ASUS has is really nice, and somewhat of a good selling point. But, if they try to add such an interface on Gigabyte motherboards, don't half-ass it like MSI (their interface is painful to use-too much clicking).
Somehow the prices always seem too high for the boards when compared to ASUS, MSI & the rest.
same as how the r n d exec in charge of sales did a great job promoting them, its almost as if they was trying to do a bad job to get their old ones back....
GB needs to get into what matters and keep customers happier than what they are offering now, especially for the amount they are charging for these mid range boards:(