Friday, December 2nd 2011

AMD Bulldozer A Surprisingly Sell-Out Sales Success. Victims: Phenom II & Athlon II

AMD's new Bulldozer "FX" series of processors may be very lacklustre performers in reviewer's benchmarks and have garnered considerable scorn in enthusiast circles, but they're a very good performer for AMD's bottom line. Incredibly, they are selling out as soon as shops get them in stock - and they are not even priced very competitively against Intel's offerings, so perhaps the "It's an 8 core CPU!!" marketing is working well on the uninformed "enthusiast" after all? Mind you, what enthusiast, however uninformed, wouldn't know exactly how these products perform? Every tech website and computer magazine has covered these chips by now. The mind boggles.
Unfortunately, the victims of this unwarranted success are the decent Phenom II & Athlon II processors, which have always been priced very well, giving good value for money and are good sellers. The reason is that the manufacturing plants share equipment between these old 45 nm products and the new 32 nm ones, creating a conflict between them, so one must go. It therefore makes sound business sense for AMD to discontinue selling the old product in favour of the new, expensive one which is flying off the shelves. AMD will stop shipping all Athlon II's and Phenom II's to distributors, but with one exception. The "Zosma" 6 core Phenom II X4 960T will continue to be available until stocks run dry. This has two cores disabled, making it a "quad" core CPU, but with luck they might be unlockable. To state the obvious, if one is considering buying one of these discontinued chips, then they'd better not wait long.
Source: Nordic Hardware
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175 Comments on AMD Bulldozer A Surprisingly Sell-Out Sales Success. Victims: Phenom II & Athlon II

#101
Yellow&Nerdy?
Kind of boggles my mind, that people are willing to spend hundreds of dollars, even though they don't know how it performs against it's competition. I think most people that bought it are people who had an AMD-motherboard, and didn't feel like swapping both CPU and motherboard.
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#102
CrAsHnBuRnXp
Super XPIt took me a while to pick up a FX-8120 at a great price. Anywhere you look, these things are selling out fast. They are not bad chips, just mis-understood :D
Good move for AMD and consumers.
You would pick up an AMD chip giving how sucky they are compared to the i7 chips. And no, they arent misunderstood, just you.
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#103
HalfAHertz
Exactly the 1,2 bil figure is much more in line with the current performance. I was shocked when I first heard the 2 bil figure and saw the performance...
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#104
CrAsHnBuRnXp
Fxdoes being a loyal fan to AMD because Intel uses shady practices make me a fanboy? if so, I guess I can live with that. but if that is so then I can think of lots of names to call Intel fanboys...

I guess having morals costs me to miss out on some performance- I can live with that just fine. furthermore, it is because of AMD fanboys that AMD has stayed afloat all of these years which has influenced your precious Intel to keep it's ASPs much lower for the majority of their chips

I get disgusted with people with no backbone
Shady business practices by intel? How about AMD? What about calling their first quad cores "true" quad cores yet it still couldnt beat intels quad cores in performance. Thats shady.

I also dont believe the fact that because of AMD fanboys that AMD is still afloat. The only reason they are still afloat is because they bought out ATI so they have some money to fall back on. Their CPU's become worse and worse and i dont see a fix with that anytime soon. They keep making CPU's because thats what they do and will continue to do so until they are bankrupt and I honestly think that if it wasnt because of the buyout of ATI a few years back, they would be filing Chapter 11 pretty soon.

Im not Intel fanboy because Ive owned both sides of the fence. I just go were the performance is better.
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#105
Disruptor4
I remember reading somewhere that the majority of the reviews were using an old BIOS revision or something that was hampering performance a little bit.
The person was showing examples of bulldozer on different mobo's and they were performing a hell of a lot better than the supplied review hardware or something.
If I can find the link I'll post it.
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#106
Thefumigator
Disruptor4I remember reading somewhere that the majority of the reviews were using an old BIOS revision or something that was hampering performance a little bit.
The person was showing examples of bulldozer on different mobo's and they were performing a hell of a lot better than the supplied review hardware or something.
If I can find the link I'll post it.
I think one good read to consider about "strange things about bulldozer" is the one in techreport, where they test the scheduling thing, and what it shows is quite interesting. In theory if the OS fixes scheduling the thing may go better in double, triple, and quad threaded tasks.
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#107
trickson
OH, I have such a headache
Well you can polish a turd all you like , In the end all you have is a shinny piece of shit .
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#108
ensabrenoir
You know 2 b honest .....I might get 1..... when the price drops under $200. It will go nicely along with my minidisc recorder/player & laser disc player. Great conversation pieces....... and 6 years from now when its fully optimized...
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#110
cdawall
where the hell are my stars
newtekie1Ah, I see. So when Intel was in the lead and all the OEMs were using them, it was all down to shady business practices, but when AMD is in the lead the OEMs were just using them because AMD was in the lead? Makes sense...
Well I feel like they both have some shady business practices. Intel however still rules the pc market the only class AMD owns is sub $400 and even then its not by much.
tricksonWell you can polish a turd all you like , In the end all you have is a shinny piece of shit .
What's the turd? If the performance does go up substantially due to bugs and multithreading it will be no difference from P4 HT sucking and i7 HT being good.
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#111
[H]@RD5TUFF
ensabrenoirYou know 2 b honest .....I might get 1..... when the price drops under $200. It will go nicely along with my minidisc recorder/player & laser disc player. Great conversation pieces....... and 6 years from now when its fully optimized...
zing
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#112
MarcusTaz
newtekie1I think their weak link was letting a computer design a new processor from the ground up for them instead of just taking what they already had(Phenom II) and shrinking it to 32nm and adding 2 more cores. They would have save themselves huge amounts of R+D money, and huge amounts of time that they could have used to get the processor out at least close to the launch of SandyBridge(or even earlier). They might have even been able to get a processor out that competed with Sandybridge before Sandybridge was even out...
rock on dude!:toast:
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#113
Edgarstrong
I have just ordered a 960T for my GF's new PC. Seems to offer an incredible price/performance ratio at only €95. Low TDP as well.
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#114
pantherx12
EdgarstrongI have just ordered a 960T for my GF's new PC. Seems to offer an incredible price/performance ratio at only €95. Low TDP as well.
Yeah I was tempted to get one instead of my fx cpu, some of them do 4ghz on stock voltage : ]

Also some of them unlock the two additional cores, definitely a bargain!
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#115
MikeMurphy
Not optimized?

Don't build something that doesn't perform properly out of the box, then point fingers at others as to causes for the lackluster performance.

NOBODY at AMD laised with Microsoft on this issue before BD was released??!? This should have been solved on launch day.
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#116
cdawall
where the hell are my stars
MikeMurphyNot optimized?

Don't build something that doesn't perform properly out of the box, then point fingers at others as to causes for the lackluster performance.

NOBODY at AMD laised with Microsoft on this issue before BD was released??!? This should have been solved on launch day.
Should have been solved before launch day. Lackluster BIOS performance is common on all chips. The Windows issue is as it has always been Windows is Intel/NV optimized as it has been for like ever. Those two hold the majority of sales hence more performance tweaks are done in their favor. AMD does not have the R&D nor the insiders to compete like that.
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#117
pantherx12
Disruptor4I remember reading somewhere that the majority of the reviews were using an old BIOS revision or something that was hampering performance a little bit.
The person was showing examples of bulldozer on different mobo's and they were performing a hell of a lot better than the supplied review hardware or something.
If I can find the link I'll post it.
No need having BD my self I can tell you with my current bios version it down-clocks whilst under-load, so whilst I've set my cpu to 4.4 it bounces between that and 3ghz.

That could affect bench mark performance quite the fair bit I imagine!


By the way if anyone wants any specific bench marks done ( including disabling one module per core and doing benchmarks) send me a message, I'm unemployed so have the time.

I won't go over 1.4v though other wise my psu will probably kill me.
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#118
Super XP
CrAsHnBuRnXpYou would pick up an AMD chip giving how sucky they are compared to the i7 chips. And no, they arent misunderstood, just you.
I already purchased a Crosshair V Formula, there was no way I was going to sell that mobo, lose on it and pick up a more expensive Intel Platform. get my drift :D
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#119
qubit
Overclocked quantum bit
Super XPI already purchased a Crosshair V Formula, there was no way I was going to sell that mobo, lose on it and pick up a more expensive Intel Platform. get my drift :D
That's a big investment, I'm not surprised you didn't want to lose on it. :)
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#120
pantherx12
Same here, pre-emptively bought a 990fx board, sure an intel rig could potentially smash mine into the ground at single threaded tasks but bulldozer is still an upgrade over my 1055t.
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#121
de.das.dude
Pro Indian Modder
there should be a poll about are you satisfied with your bulldozer setup.
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#122
pantherx12
de.das.dudethere should be a poll about are you satisfied with your bulldozer setup.
TBH aside from bios bugs I'm happy.

It's not a huge upgrade but it definitely is an upgrade.
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#123
ensabrenoir
Super XPI already purchased a Crosshair V Formula, there was no way I was going to sell that mobo, lose on it and pick up a more expensive Intel Platform. get my drift :D
To be completely honest if anyone from Amd surfs these forums, they should personally see to it you get a chip for the way you tirelessly defend the brand. Your doing a better job than they are.
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#124
Super XP
ensabrenoirTo be completely honest if anyone from Amd surfs these forums, they should personally see to it you get a chip for the way you tirelessly defend the brand. Your doing a better job than they are.
What can I say I like the underdog. I also like fair competition and we all know without competition the CPU industry will go the way of the dodo bird ;)
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#125
TheoneandonlyMrK
theirs plenty of fanboys about well noted mr intel lol jk

as ive said before if you upgrade less often and skip generations etc and are not a yearly spec jumper the leaps in performance actually happen, neither companys making it very easy these days for me to favour in either performance or value as my q6600 once did but ill get the best i can with my meager resources and its going to be AMD if i had 1500-2000 id go intel but ive not ,many havent and hence AMD will do well with its FX chips i cant wait for the retrospective reviews in 2 years sayin they wernt as bad as all that when optimised for tho
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