Analysts from all over the world are questioning Google's new privacy settings being implemented on March 1. Google is going to be tying its services closer together then before by allowing the privacy setting to be shared across services.

By doing this It will also be able to implement a new search for registered users. Google has stated,"If you're signed into Google, we can do things like suggest search queries, or tailor your search results, based on the interests you've expressed in Google+, Gmail and YouTube" the firm said.

Critics like the UK's Information Commissioner's Office warned that any changes must be communicated to users. They are quoted as saying, "It is important that technology companies, such as Google, are aware of the privacy concerns that exist when behavioral advertising is used to target particular content at individuals. Failure to inform users about changes may not only lead to a loss of trust in the company, but could also mean that they are failing to comply with the requirements of the Data Protection Act," it warned.

Other critics question the move as purely financial being individual searches are a valuable commodity to advertisers. However Google maintains the stance its change in its privacy rules are to improve the customers experience by streamlining its settings across all of its services and improved searches.