Saturday, April 28th 2012
Third GK104-based Single GPU Graphics Card SKU Detailed
After GeForce GTX 680, which has all components of the 28 nm GK104 enabled, a dual-GPU GeForce GTX 690, which features two of these chips, and the GeForce GTX 670, NVIDIA is readying its third single-GPU GK104-based SKU. We know from older reports that this SKU could be named GeForce GTX 660 (Ti). A fresh report suggests that it will be carved out by disabling an entire graphics processing cluster (GPC) on the GK104 silicon, resulting in a CUDA core count of 1152; reducing the memory bus width of 192-bit GDDR5; and most likely reducing the ROP count to 24. This SKU could be used to capture a price point of around US $249, targeting AMD's Radeon HD 7800 series.
Source:
VideoCardz
51 Comments on Third GK104-based Single GPU Graphics Card SKU Detailed
Where's my $200 mid range HD 7870 v GTX 660Ti . . . . . . . . . . .
Most average, non-technical computer owners/users are at the level of the much maligned average Apple Macintosh user; they want something that does what they want it to do, that is comfortable to use, and that is not a hassle.
Most computer users are not in their teens, twenties, or thirties, they're in their fourties, fifties, and sixties as they statistically make up a larger percentage of the population.
Most new personal computer purchases are Laptops; people want mobility and ease of use. They don't want a large clunky box underneath or on top of their desk, they want to sit on their couch, lie on their bed, sprawl out on the floor, or sit at their kitchen/dining room table and use their computer in the most comfortable way possible.
AMD set the pricebar so high that a 7870 for $250 (which is the price it should have started at) is a "bargain".
Long gone are the days where a X870 started at $240
Once the 660Ti, 660, 650 cards are released, that price will drop. But I don't think it'll drop to ~$200 for a 7870 until they're almost EOL; at the moment a 6870 still sells for $175-200 new.
At the moment $155 for a 6870, yeah it's been at $175 avg like for more than 8 months now.(an at this very moment that EOL card has in newegg 11 diferent versions, all of them available ranging from $155 to $222, not including rebates)
When was the las time you saw a X850 at $250 and a X870 for $350? (excluding 5870 and 5850 that where highend when released)
3850 at release $180 . 3870 $220
4770 at release $170 . 4850 $200 (note that 4850 was the second fastest amd card at the time)
5770 at release $170 . 5850 $260 (again, amd second fastest card, if we compare to present it would be to $450 release price of the 7950, even at $380 still $130 bucks more)
6850 at release $180 . 6870 $240
.....and then magically 7850 at release $250 & 7870 $350 LOLZ! WTF??
Do you understand what i'm trying to say?
Blibba mentioned some very good reasons for the pricing. And don't get caught up with absolutes, 'reasons' are not a consumer's reasons, 'reasons' are AMD's and NV's reasons for making as much money as possible at all times.
To partially reiterate Blibba, in more detail:
1)Any pricing from previous generations is rendered meaningless now, the economy is not as bad as it was for the 4000-6000 series. This means they can charge more money on initial introduction to market.
2)TSMC has not had a smooth rollout on its 28nm process; we don't know how successful the wafer manufacturing is, how many errors, how many unusable dies, but we know it's not absolutely great. We also don't know how much TSMC is charging AMD and NV.
3)They can charge more money if they don't have counterpart gpus from NV and capitalize on the system builders and upgraders with low purchase-impulse control.
No point constantly crying about it, man.
Post from German website 9 hours ago speculating or stating (can't tell which it's a translation) that the GTX 660 TI will be the smallest GK 104 chip..
Here's the link > www.hardwareluxx.de/index.php/news/hardware/grafikkarten/22377-nvidia-geforce-gtx-660-ti-dritter-gk104-ableger-in-planung.html
Here's first page translation.
Even if only NVIDIA GeForce GTX 690's tonight officially unveiled the "Kepler" is far from being complete generation. That will supervene the GeForce GTX 680 (Hardwareluxx test) and a smaller version is no big secret. The GeForce GTX 670 (Ti) finally haunts for several weeks through the Internet. Only this morning we were able to make a supposedly real photo of a reference map identified. As the rumor mill always well served will now have learned to the Californians to the GeForce GTX 690, GeForce GTX 680 and GeForce GTX 670 (Ti) and a fourth branch of the GK104 plan based on GPU. This will later move to 249 U.S. dollars on the counter, compared to the existing NVIDIA line-up but have to accept some compromises.
The NVIDIA GeForce GTX 660 (Ti) is still at least about 1152 CUDA cores and 1536MB of GDDR5 video memory along with 192-bit interface have
While the NVIDIA GeForce GTX 670 (Ti), only one unit-SMX should be removed, should be taken in smaller GeForce GTX 660 (Ti) are two such groups, the shader red pencil to the victim. Thus the smallest GK104 representatives were at least six units and SMX-1152 to CUDA cores and 96 texture units receive. The memory interface will also be curtailed, and include only 192 data lines. Thus, the number of grid amplifiers of 32 would reduce to 24 ROPs. For this is the GeForce GTX 660 (Ti), but require only one additional connection to the electricity supply. A single 6-pin PCI Express connector to meet her.
Reported to be NVIDIA's GeForce GTX 670 (Ti) follow in the first two weeks of May. When the fourth version to be supplied later in the group is still open.
:toast:
Ops.. ps just now read previous posters. looks like AMD fanboys are still at it trying to defend AMD lol .. hey what happened with the GTX 680 ? :nutkick: lmao
PD: No point constantly defending/justifying escandalous prices, man ;)
You didn't understand what I said... :shadedshu
There's nothing for me to defend.
Nvidia does what I described as well as AMD.
Every tech company that sells consumer products does it and has always done it.
You seem to be ignorant of what goes on in the world beyond playing computer games and sitting in front of your computer. The economics of the world at-large play a role in everything, including how computer components are priced.
Yes, it sucks, I agree. It would be so much easier if things stayed the same and companies never raised prices for their newer products, whatever they happened to be, but that's not how the world works.
Things are not simple, safe, and predictable, it only seems that way when you are young.
It's time to grow up and learn what 'trolling' means, my friend.
If you build a pencil, it costs you $1, and you sell it at $2, you are getting a good profit.
The case now, is that they are selling the same pencil for $20.
And there are a lot of naive people that justifies that prices because 28nm, no competition, etc. The fact is that 40nm had a LOT of problems and you never saw a mid range card at $350. So, no i'm not shuting up, and i'll continue pointing that out because while it is ok to up the prices for those reasons, they're going to an extreme. Just like HDD manofacturers.
And for the record, i do spend a lot of time "sitting in front of a computer", because i have a job and that is programming in front of a computer.
When we "justify" or give reasons for high prices, don't mistake us for proposing some kind of moral justification - yes, it's terrible that shit's so overpriced and big companies have such massive profit margins. Under the right conditions (say a wood shortage or a monopoly in production), you would find pencil's at $20. And that'd be ridiculous too. But it'd also be companies behaving optimally. Just like they were when pencils were $2. Only difference is now they have an opportunity to make far bigger profits at our expense, and of course they'll take that opportunity. They are no more evil than you are evil when you fail to donate your earnings above the national average to those poorer than yourself. Love it or loathe it, that's just the world we live in.
i think you're the one that is constantly defending the wrong position... if you're talking about nivida having to high of priced cards then what the heck is the 7870 ? lol the proposed GK 104 660ti has been stated way back in Feb. as projected around $319.00 that's about 30-40 less for than the low end 7870s.... lol do some more homework!
PS.... if you want to rant about prices of GPUs and how they effect the market which makes your AMD better than do it on a freaking thread created for that NOT THIS ONE .. you're taking the thread off subject. This thread is about the GK104 based processors and NOT a soapbox for you to jump on so you can scream .. "the end is near Nivida to high run to AMD" lolz fail
GET ON SUBJECT or TAKE YOUR AMD FAN BOY STUFF TO A THREAD WHERE IT WANTED!
consider it a warning before moderate contact.
Ps this is what the 3rd time i've run in to you.. the last time you were dead wrong about omega drivers being vapor ware and about 5 long time users and the site admin came in to prove it lol GIVE IT UP
Back on topic, anyone thinks this card could outperform the 7870?
Provided they don't have set back. rumor mill is they are... Hey in all fairness if AMD can build a better mouse trap i'll buy it. but i want good tessallations without DX9 sacrifice for legacy games and i want the FPS. :)
PS .. on another avenue. I'd really like to see what the new txAA (I think it's called that) is like on the GTX 660-660ti.. if it is really as beautiful as it looks on the GTX 680 without decreasing FPS at all, as Nvidia boasts, then that will be a another big plus for me in Nivida's favor.
Bandwidth seems to be one of those things that doesn't matter so much once you have enough - observe the difference between the 192 and 256 bit versions of the GTX460.
All that said, it seems to me that 256-bit is already pushing it for these performance levels, so we'll see.
=effeciency swing
thanks for reply
really the couple of things that are keeping me more towards the GK 104 660 ti are things like
1. the new AA, that looks sweet.
2. the four independent monitors off a single card with 2D/3D off same card aswell. (glad they caught up to AMD on that one. that's one i'll give AMD the props on first)
3. Tessallations without loosing too much DX9 for older RTSs i still play every now and then. (more or less for DX11 games/future proffing)
4. And price.
I'm sure FPS will be close to current 7870 offerings.
We might see a GTX660(Ti) like a 7850 (who knows) and asking $270 upon release, I don’t see many of that variant encroaching into the 7870 it will bee a volume leader and pricing will be agressive.
The real question is where, what, and how many GK104 can Nvidia mix in the $300-450 opening? Sound like they have a GTX670 that’s pretty much a full chip disabling only one SMX units, but I’m doubt with supplying it with “boost clock”. The question I keep trying to get a consensus on is can Nvidia provide the components and PCB to offering dynamic clock support at say $400? I see just them going with traditional approach; holding to 950 MHz top FTW limit, because I think they’d likely want to hold to two 6-pins. While another scenario is they skip the "Ti" on the GTX 660 (discussed above) and disable some other sections (more SMX units?) and insert another GTX660 that has the Ti? I almost think they need 4 variants to cover the spread and get full use of GK104 yields.
Reminds me of how Intel and AMD started Doubling and Quadrupling RAM FSB numbers for both ways of throughput and Dual channel throughput to make it look better.
Am I wrong or way off base?
Ps forgive me if I'm miss quoting related press on GTX 660 Ti. I'm at work and trying to remember without searching previously read related info.
Offical leek of GTX 660 Ti and GTX 670!
videocardz.com/32476/geforce-gtx-660-ti-and-gtx-670-specification-leaked
EUREKA .. "GeForce GTX 660 Ti is a mid-range graphics card featuring 6 SMX clusters with 1152 CUDA cores, 96 texture and 24 raster operating units. Card will be clocked at the same speed as GTX 680 — 1006 MHz. "
yummy! :)