ASUS is working on a new graphics card based on the upcoming GeForce GTX 650 Ti GPU, augmented with a non-reference design cooling solution. ASUS refers to it as "dual-fan," stopping short of calling it "DirectCU II." One can infer that the cooler could look very similar to dual-slot DirectCU II featured on GTX 660 DirectCU II, with the exclusion of direct-contact heat pipes. The new cooler, according to leaked marketing material will be 11% quieter, and run the GPU 14% cooler than NVIDIA reference cooler. The new marketing materials confirm specifications revealed by an older leak. The GPU is clocked at 980 MHz, with 1350 MHz memory (5.40 GHz GDDR5-effective), with 576 CUDA cores, and 1 GB of memory across a 128-bit wide interface. The GeForce GTX 650 Ti is expected to be priced around US $149, and is slated for October 9.