Tuesday, March 25th 2014

NVIDIA Announces the GeForce GTX TITAN-Z

Here it is, folks, the fabled monster dual-GPU graphics card from NVIDIA, based on its GK110 silicon, the GeForce GTX TITAN-Z (sounds like "Titans"). The first reference-design graphics card to span across three expansion slots, the GTX TITAN-Z features a cooler design that's an upscale of the GTX 690, with a pair of meaty heat-pipe fed heatsinks being ventilated by a centrally-located fan. The card features a pair of GK110 chips, with all 2,880 CUDA cores enabled, on each. That works out to a total core count of 5,760!

That's not all, the two chips have 480 TMUs, and 96 ROPs between them; and each of the two is wired to 6 GB of memory, totaling a stunning 12 GB on the card. At this point it's not clear if the GPUs feature full-DPFP, but their SPFP totals 8 TFLOP/s. Display outputs on the card include two dual-link DVI, a DisplayPort, and an HDMI. According to its makers, the GTX TITAN-Z is the first graphics card that's truly ready for 5K resolution (5120 x 2700 pixels) on a single display head, for gaming. At US $2,999, the card costs thrice as much as a GTX TITAN Black, for twice its performance.
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122 Comments on NVIDIA Announces the GeForce GTX TITAN-Z

#51
Am*
So Nvidia went from trolling (with $1000 Titan) to just plain retarded ($3000) in a year...



But in all seriousness, can someone please explain to me what they are charging an extra $1000 for over two already stupidly overpriced Titan Blacks? For that awful cooler that's guaranteed to be incapable of cooling either of the GPUs, or the worse than shitty VRMs that are going to whine under 3D load?

P.S. In before AMD come out with an $1100 dual 290x card that's going to kick Nvidia in their groin (causing an instant $1000 price drop). I'd hate to be the owner of this card knowing how quickly it's going to de-value and by how much...and here I was worried about the 780 Ti getting price cuts sometime soon. Looks like there's no chance of that happening for a while.

I dread to think how much Maxwell is going to be overpriced by...will probably just wait for a slight price drop on the 780 TIs before buying one up and calling it a day on upgrading for a good 3-5 years, especially at these moronic prices thanks to Nvidia.
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#52
lanceknightnight
The titan moniker was used by the lowest end workstation card. This card was given drivers for video gaming. This had the card out preform other cards on the market but maintain a price that was for enterprise. The card was a hit in the gaming community and entered a price range that few thought would be viable. Enterprise prices for a home card. The marketing now reflects that the market can bear these prices. Outlandish prices that in the home are silly but in a business environment which can utilize this type of horsepower they make sense. These sales taught a lesson that the gaming market is now willing to drop thousands on cards. This X2 card is a good price for an existing enterprise system with limited slots. In a home unit they are silly. But I reiterate, they are going to market to this segment as the titan sold like gangbusters to the gaming community. The value edition of an enterprise card with what was though to be an outlandish price sold out. Process that. The card sold too well. Thus this time they are selling an enterprise type card and marketing to gamers. The enterprise that would want this card will know who they are (they have titans now) it is the gamers who must be convinced. Most of these cards will need riser cables but what is $10 when you have already dropped 3k.

Good play Nvid.

On a side note this play is also amazing for the rest of the market as it keeps the one chip versions viable and sets a new high bar (think limbo) on price for AMD when they release their x2 cards. Nvid has ensured that the price war will go up higher and in favor of manufacturers. This is even shown in the pricing of 290x which at retail is going for 100 over MSRP. The market is showing that it is willing to bear higher prices and resellers are demanding more in kind. Nvid is helping distributors make a better profit on a specialized card. It is also attempting to tap out of the price war with AMD. I think this is a way to recoup the losses from the console and a few other poor choices on their part. The market Nvid has is the titan cards and the new synk tech in these cards for monitors. These premium items allow for overlap and profit. However Nvid can see that Intel the chip monster is on its way as it cannot crack the mobile market and AMD is also working on better on die GPU tech that makes the only viable market the High end consumer and enterprise client. This leads me to think of Nvid trying to store up for winter like a bear. Knowing that they need to get fat when they can as winter is coming. This is a great play for Nvid. they make money to recoup losses and attempt a different market entrance in a year in order to keep relevant on a five year plan.
Am*So Nvidia went from trolling (with $1000 Titan) to just plain retarded ($3000) in a year...



But in all seriousness, can someone please explain to me what they are charging an extra $1000 for over two already stupidly overpriced Titan Blacks? For that awful cooler that's guaranteed to be incapable of cooling either of the GPUs, or the worse than shitty VRMs that are going to whine under 3D load?

P.S. In before AMD come out with an $1100 dual 290x card that's going to kick Nvidia in their groin (causing an instant $1000 price drop). I'd hate to be the owner of this card knowing how quickly it's going to de-value and by how much...and here I was worried about the 780 Ti getting price cuts sometime soon. Looks like there's no chance of that happening for a while.
AMD will come out with the super hand dryer GPU soon and it will big I am sure. I have 2 290x cards but respect the temps and work on the titan line but cost wise AMD is king. But the winner of the race is much more money. I hold Nvid is encouraging AMD to push prices higher to sustain both businesses. Now AMD could undercut and is expected to do so but may do tripple price as well. I do not care for this idea but can see that id AMD does not do it that the retailers will. This titan 2 is a market viability test put on an enterprise solution. As it is an E solution there is a built in market that will buy the product if this test fails. If the test is successful you will see the cards first batch sell out very fast. If there is no sell out then the chips will go to e use and no loss. If there is a sell out, Nvid will know the market will bear even more.
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#53
SIGSEGV
HumanSmokeTrust you to unearth Rory's secret weapon

"RELEASE THE KLEENEX!!!"

Nice to see so many of the usual anti-Nv trolls finally join the party. Nap time must be over.
i haven't seen any trolls, have you?
i do see that you're the true troll here
Posted on Reply
#54
HumanSmoke
erockerWhere are the trolls? I see people making legitimate comments and voicing their concerns over ridiculous pricing.
Well, I thought that the pricing as a gaming card was already done to death as being exhorbitant. What I'm also seeing is people deriding the card as a budget pro alternative...or in Xzibit's case, deriding someone who pointed out that the card might have more than one buying segment- I'd call that trolling, you call it legitimate. I think we can agree to disagree on that.
XzibitNvidia disagrees with you
(BTW: This poster's thoughts on the 2.5 - 3 x more expensive than the single GPU card HD 7990 was "People are gonna eat these up if OC is good just to have the best scores"....wouldn't the same apply with this card ?)
...When I had already posted a link to both the gaming and pro/dev sites, and it apparent that Nvidia has priced the card for max PR - enough supply to keep it relevant in gaming benchmark charts, whilst adopting a top down pricing hierarchy based on the cards above it- not below it. I think Ryan Smith at Anandtechsummed up the same sentiments
Now for compute users this will still be an expensive card, but potentially very captivating. Per FLOP GTX Titan Black is still a better deal, but with compute users there is a far greater emphasis on density*. Meanwhile the GTX Titan brand has by all accounts been a success for NVIDIA, selling more cards to compute users than they had ever expected, so a product like GTX Titan Z is more directly targeted at those users. I have no doubt that there are compute users who will be happy with it – like the original GTX Titan it’s far cheaper per FP64 FLOP than any Tesla card, maintaining its “budget compute” status – but I do wonder if part of the $3000 pricing is in reaction to GTX Titan undercutting Tesla sales.
But hey, but everyone should keep thrashing the gaming-only aspect - awesome
* See post #39 in this thread
SIGSEGVi haven't seen any trolls, have you?
i do see that you're the true troll here
You know what they say, If you can't beat them...hold the mirror up to their faces - or somesuch.
Posted on Reply
#55
Fluffmeister
SIGSEGVi haven't seen any trolls, have you?
i do see that you're the true troll here
I dunno, if you aren't in the market for the $3000 Titan Z* then it kinda falls into trolling too.

*Nvidia offer cards to fit everyone's budget.
Posted on Reply
#56
lanceknightnight
"Huang compared the new Titan Z to Google Brain, which features 1,000 servers packing 2,000 CPUs (16,000 cores), 600 kWatts and a hefty price tag of $5,000,000 USD. A solution using Titan Z would only need three GPU-accelerated servers with 12 Nvidia GPUs total."

Source:www.tomshardware.com/news/geforce-titan-z-nvidia-gk110-cuda,26391.html


The unit obviously is directed for enterprise but the marketing will be for rich gamers as the cost benefit to a server farm is simple math and needs little convincing. 5k per server times 3 is 15k add the 36k for the cards and you have 51k cost replacing 5 mil. The cost of a day of server time is more money than buying your own now. Also the water test was used due to difficulty but also because industry like auto uses hydrodynamics. This shows real time testing ability to server time purchasers. These individuals may just buy a server brain now.
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#57
SIGSEGV
FluffmeisterI dunno, if you aren't in the market for the $3000 Titan Z* then it kinda falls into trolling too..
what a brilliant conclusion..
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#58
awesomesauce
this card is really overpower.

man if someone buy this today, he can hoooooooooooooooolllddddddd it a f**kin long time.
Look at this monsta.. back to me,
who do not want it?? :toast:

wait 1-2year this card will drop price(hope so). now admire
Posted on Reply
#59
Xzibit
HumanSmokeYou know what they say, If you can't beat them...hold the mirror up to their faces - or somesuch.
Okay.

HumanSmokeI don't like any dual GPU card on principle - not just this one.
Duallies are usually more problematic, suffer in ability (OC) to two single cards, have more issues with drivers, lower resale, and generally aren't a saving over two separate cards
^I agree this Titan Z is terrible.
Posted on Reply
#60
sweet
3000$??? Uhm, it's nVidia after all.
EDIT: Seem like I misread a bit :|
Posted on Reply
#61
15th Warlock
$3K?

Thanks, but no thanks, and this coming from a guy who invested over $2K on Titans a year ago, this is a halo product, a place holder to deter any damage to the Nvidia brand now that the dual 290X is to be released.

I'll wait for big Maxwell, thank you very much :rockout:

EDIT:
sweet3000$??? Uhm, it's nVidia after all.
But for just 3 GB of VRAM effective? A trash card :|
I think you misread the release, this card features 6GBs of VRAM per GPU, 12GBs total VRAM
Posted on Reply
#62
HumanSmoke
Xzibit^I agree this Titan Z is terrible.
I don't know why you felt you had to bold the whole thing. I don't like dual GPU gaming cards, the Titan Z would be no exception- in fact, given it's pricing, it makes no sense at all- as I've already stated.
I believe what I pointed out is that the card is just as much aimed at non-gaming workloads. Most of talk is about gaming (isn't it always)- most of the loud talkers have a gaming-only mentality, and marketing targets gaming since 1. It is a large market, 2. Easily swayed by a halo product, 3. generates endless PR via forum debate, and 4. pro users will buy based on fact/workload efficiency, and generally aren't swayed by marketing or anonymous posting drivel.
I really don't see much difference between my stance in this regard than I did with the original Titan(note the troll post immediately after mine)
HumanSmokeI'd say the company are walking a fine line between keeping the card relevant enough to maintain its inclusion in review suites, whilst not underselling the board causing a complete sell out/no stock situation and cannibalizing Tesla sales for people who want compute/FP64 but have little use for ECC (somewhat overrated in GDDR5 anyhow).
Screaming that Nvidia won't sell cards based on their gaming ability alone doesn't alter the fact that the boards will find users with other workloads in mind...and their priorities probably aren't the same as someone who sits around playing Titanfall.
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#63
matar
WOW Super impressed how nVidia were able to put 2 full GK-110 on one PCB with All ROPs and 6GB each GPU
I am nVidia Fan But not this time $3000 Is insane even for enthusiast gamer because you will always get better results in a real 2-way SLi rather then a single card SLi + it's much more useful in so many scenarios one of them is better overcloking and if you run out of cash sell one :) the only benefit in a single PCB if you have one PCIe slot and want the best then that's the way to go but not by paying a triple Fee. ok I understand 1+1=2 so $2000 Ok NVidia work a lot to accomplish this Dual GPU then $2200 if the offer the same clocks speed at one PCB at a lower power consumption , and I still think any GPU over $1K is insane.
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#64
tjmagneto
Is the GTX Titan-Z made with Super Alloy Z?
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#65
xenocide
matar$3000 Is insane even for enthusiast gamer
Yea, it's almost like they aren't targetting gamers with this card. If only these cards with insane FP64 performance usable in enterprise environments had a market of their own, maybe Nvidia could get away with such a "costly" solution. But since nobody on earth does anything with GPU's but play Video Games clearly they are just corporate assholes trying to squeeze money out of the public.
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#66
leeb2013
it's a crazy price for an unnecessary graphics card. Of course there's much better value out there, but some people will need the Titan-z (devs?) and some people have lots of money. If there was no demand at all, they wouldn't make it. Is a $1mil hyper car 200 times better than my Ford Falcon, nope, but it's 200 times more expensive and some people can and will buy it.
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#68
LeonVolcove
Chill out guys.

I think the conclusion is quite simple

1. For those who want to play ULTRA-HIGH END settings, 4K or Higher resolution, Free lagging, G-sync ON, and ABLE to afford such a price without problem, and want to SHOW OFF their RIG or DIE-HARD "Green" Fan feel free to buy. no one gonna stop you, its your money after all

2. For those who already satisfied with their current rig and cannot afford such luxury, then dont buy it, thats all

and for the last but not least, Red Team
Dont sad let nvidia have their fun for now, i am sure AMD have something on their sleeve to counter this Nvidia gonna have to turn down this "BEAST" price down.
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#69
SetsunaFZero
now wait for Titan-X and Titan-Y and u can fuse them together to XYZ-Titan
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#70
LeonVolcove
Good
SetsunaFZeronow wait for Titan-X and Titan-Y and u can fuse them together to XYZ-Titan
+1 Good Idea
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#71
xvi
HumanSmoke* I'm going to guess that the number of people that drop $3K on a graphics card but only have a motherboard with a single PCIe x16 slot borders on the infinitesimal.
..unless they want three Titan-Zs.
Posted on Reply
#72
RCoon
Why the outcry? This is not for 99% of the world's gamers. This is for the criminally rich oil barons and such, who run intel extreme chips and probably don't build the systems for themselves.

Everybody is also missing the entire point of the current Titan. It's a compute card. Even at $3000, this is an incredibly cheap compute card. It sold like hotcakes in the first place for the compute power. Or has nobody seen how expensive the K series compute cards are for NVidia?
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#73
Tatty_Two
Gone Fishing
erockerSo... two years ago Nvidia's high end dual GPU set you back $1000 bucks with the GTX 690. Now, their high-end dual GPU costs $3000. WTF happened in two years? I sincerely hope this turns around and bites them in the ass somehow.
Monopoly sadly, however most speculation that I have read on other sites suggest it's just a Gimmick card to win back some Epeen territory, and in reality there may be only about 10,000 worldwide sold or even produced, guess we will just have to wait and see, to be honest I quite like the look of it, if over the coming months NVidia reduce the price to $199 I might just get one! :)
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#74
cmberry20
Takes 3 Slots.

Is $3k

Obvious really: Half Life 3 confirmed.
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#75
Xzibit
tjmagnetoIs the GTX Titan-Z made with Super Alloy Z?
Might be same material they made these Titan Z out of.

This is a serious card built for serious gamers. TITAN Z is designed with the highest-grade components to deliver the best experience – incredible speed and cool, quiet performance—all in a stunningly crafted aluminum case.
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