Since March, we've been hearing whispers that AMD could give the topmost tier SKU based on its swanky new HBM-equipped "Fiji" silicon a fancy name, just as NVIDIA names its top-dog the GTX TITAN. That name could be the AMD Radeon FURY. A similar name to the brand that launched the erstwhile ATI, with its Rage series, Radeon FURY will be AMD's (and probably the industry's) fastest GPU, and will compete with NVIDIA's GeForce GTX TITAN X.

The card itself is quite diminutive, but that's because of two reasons - with memory being moved to the GPU package, a large amount of PCB real-estate is saved, and so the card can make do with a smaller PCB; and because the rear-end of the card is where the fittings for its AIO liquid-cooling solution are located. These tubes lead to a 120 x 120 mm radiator, with a single 120 mm PWM fan. Given that such a contraption could cool the dual-GPU R9 295X2, it should be effective with the Radeon FURY, just as well. The card will draw power from a pair of 8-pin PCIe power connectors. Display outputs will include three DP 1.2a and one HDMI 2.0. The brand naming indicates that AMD wants to change the terms on which its top-end product competes with NVIDIA's. Low noise and high-performance will be the focus, not power draw. Nobody buys an Aventador for its MPG.