Wednesday, May 11th 2016
Radeon AIB Partners "Frustrated" at AMD
Troubles mount for AMD as its Radeon add-in board (AIB) partners have reportedly expressed frustration at the company's lack of competition for NVIDIA GeForce GTX 1080 and GTX 1070 graphics cards, and the timing of the company's May 26 unveiling of its Polaris 10 graphics card, which could be missing in action at the 2016 Computex expo. NVIDIA recently launched its GeForce GTX 1080 and GTX 1070 graphics cards, which are impressive on paper, with timely market availability by May 27 (for GTX 1080) and June 10 (for GTX 1070).
AMD hasn't launched a new performance-segment GPU since 2012. The company has been continuously re-branding its big high-end chips as performance-segment chips of future generations, which inevitably lose out on performance/Watt against NVIDIA, which has been launching new performance-segment chips since the GeForce "Kepler" architecture. AMD reportedly hasn't shared any strategy to counter the GTX 1080 and GTX 1070 with its partners, nor has it named a successor to its R9 Fury series. It is, however, pacifying partners with good price-performance gains for its upcoming "Polaris" chips, which should help it win key mid-range and the lower-end of the performance-segment.
Source:
NordicHardware
AMD hasn't launched a new performance-segment GPU since 2012. The company has been continuously re-branding its big high-end chips as performance-segment chips of future generations, which inevitably lose out on performance/Watt against NVIDIA, which has been launching new performance-segment chips since the GeForce "Kepler" architecture. AMD reportedly hasn't shared any strategy to counter the GTX 1080 and GTX 1070 with its partners, nor has it named a successor to its R9 Fury series. It is, however, pacifying partners with good price-performance gains for its upcoming "Polaris" chips, which should help it win key mid-range and the lower-end of the performance-segment.
91 Comments on Radeon AIB Partners "Frustrated" at AMD
I've said it before and I'll say it again: I'm not a fan of either AMD or NVIDIA. I want to two strong competitors slugging it out for our money and preferably in a price war. This would result in increasingly better tech at increasingly better price points, but we don't have this as things stand.
Technical advancements in computers are supposed to lead to better technology each generation at the same or lower price point. Without this critical competition NVIDIA is giving us better tech each gen at increasingly higher price points and that seriously sucks for us. For this gen, it looks like the mid tier GTX 1080 (GP104) is going to be priced at the same price as the previous top end GTX 980 Ti (GM200) while the as yet unannounced top end "GTX 1080 Ti" that I'm interested in is going to be significantly more expensive, perhaps at Titan levels, which would place it out of my reach as no way am I spending £800-£1000 on a graphics card.
And in other news, this is forum post 12000. :peace:
I took your post to mean AMD partners will show cards at Computex in the public halls.
However, that seems it is only for an invite only, closed door event. So really, the cards wont be on show.
I quoted the line from Nordic that references the 2015 closed door invite to illustrate my point.
So I think we both are saying cards will be at Computex but I am suggesting the source article states invite only, closed door (not public) which differs from TPU post. However, if the cards aren't publicly on show for the AIB's, that still makes the TPU post relevant and accurate.
I would suggest though that some of TPU's recent news post have very much been 'read the source to get the actual article' pieces which is a bit lazy. In fact, I'd suggest that by doing half coverage of a story it increases forum friction because the other half (as you state) suggests a slightly different picture.
And FTR I know what gags are for. Not sure if you're being condescending or not.
No wonder AMD closed the doors to most sites during their last event. The media falls in line to nvidia every time and sells their PR as fact while everything AMD does is under a critical eye. Don't get me wrong, I can see why. Expensive freebies to review that can drive ad revenue from the rabid nvidia fanboys which is obviously a much larger audience to cater to.
Pick which ever he never says they will not be there
He is writing an article and is guessing on the outcome from his own findings. Which leads to the TPU article saying they might be MIA.
So we went from showcasing to close doors, to are they going to be there? :confused: o_O :banghead: :shadedshu:
"Tahiti," which was enthusiast-segment under HD 7000 series, was rebranded to drive performance-segment SKUs (R9 280 series), when Hawaii drove enthusiast-segment SKUs. Hawaii itself was rebranded to drive performance-segment SKUs of the next series (R9 390 series), while Fiji drives enthusiast-segment (R9 Fury/Nano series). By the time "Tonga" launched, it was driving sub-$250 (upper-mainstream) SKUs, not performance-segment. "Tonga" based SKUs competed with upper-mainstream NVIDIA SKUs (eg: GTX 960), never NVIDIA's performance-segment SKUs.
Also the price of 290 and latter 390 was low enough to be considered a performance segment card. Or is it considered hi end a card with a price of lower than $350?
AMD Also Announces Radeon R9 380 Performance-segment Graphics
by btarunr
You kind of refer to Tonga as performance-segment on most of the news articles
HIS Radeon R9 285 Smiles for the Camera
by btarunr :fear::fear::fear::fear::fear::fear::fear::fear::fear::fear:
performance-segment
lower upper performance-segment
middle upper performance-segment
highest upper performance-segment
lowest lower enthusiast-segment
middle lower enthusiast-segment
highest lower enthusiast-segment
almost enthusiast-segment
...
Performance segment... they are all just marketing terms to denote some tier of hardware, and this line is shifting over time as products are shoved into the release line up
btarunr you try to give it context, but I wouldn't waste your breath on it even though you are 100% correct, 'performance' vs 'high end' vs 'enthusiast' are all just abstract terms. I remember discussing with rtwjunkie on that a few months ago, where we were in disagreement over whether GTX 970 and 980 are 'mid range' or 'high end'. There is no definite conclusion here, and price really isn't part of the equation, but actual performance related to price. (ie a 980 'golden edition' for +200 eur above MSRP changes nothing about its positioning in the performance or enthusiast bracket)
@john_ great minds think alike? :)
and now I feel like TPU.com kind of subjective, more to nvidia.. I'm frankly said this, cuz as a tech lover to read a review that said "fucked" to one brand.. so really a rare thing for journalism.
but it wasn't totally wrong, just littlebit odd... since TPU.com visited by people around the world by level of age.
and for this and some other articles, I've seen some inconsistency, mr. Xzibit already told it..
we knew AMD sometime or maybe manytime really fucked by nvidia, but really, just can we give some respect for all products from any brand, cuz without them there is no competion and as endusers we will have no much choices.. and we knew, there is some guys on their table worked hard and put their heart and idea to make a good product for us.. just, really?
I'm not judging, just wondered why and what happened with TPU.com and AMD?
Ps: I'm still learning English... Peace :)
I hope that changes, but even GPU side the last really high-end competive product that took the crown was the 7970 I think, and it got bought up by bitcoin miners, driving the price through the ceiling so it was an awful deal financially.
Their CPUs currently suck. No other way to put it. There is plenty of Zen hype of course, but we'll see.
There ya go.
Their cpu's dont suck, sucking would mean they are terribly slow or cant do the job they are meant to do, and well, thats simply not the case with their processors, pricing on them is also not at all bad and most people would be absolutely fine with an AMD processor atm.