Tuesday, October 18th 2016
Razer Reinforces Audio Business by Acquiring Majority of THX Assets
In a bid to reinforce its audio business, Razer has now acquired the majority of THX's assets. THX, which was founded in 1983 by George Lucas, has for the past thirty-three years focused on cinema audio systems, home audio systems, and audio certification. It is now to operate as an independent subsidiary of Razer, under its own management and the leeway to run its own operations and make its own business decisions. Terms of the deal were not disclosed, though Razer stressed that it intends to maintain all of THX's management and staff.
It is expected that this won't bring about major changes to THX's business model; their main focus points, namely Certification (testing and validation that a given system has passed a set of criteria determined by THX); THX Live! (focused in the audio experience unto itself, whether at cinema-like venues or at home); and THX Inside (focused on hardware's underlying technologies), are to continue operating within their given framework. That said, THX will now further expand their Certification programme to additional lines of products: headphones, Bluetooth speakers, streaming video, set-top boxes, and connected speakers, which are all, unsurprisingly, part of Razer's product portfolio.Historically, Razer has always been heavily focused on the PC gaming market, from systems to accessories (with its mice being some of the most well regarded among enthusiasts). Though an apparently big part of this acquisition is an overlapping interest from both parties regarding VR (which is quite the technological, marketing and business push these days), with THX recently increasing its efforts in this area, and Razer being an already known contributor to the OSVR platform.
Although this wasn't a particularly likely acquisition, both parties stand to gain: THX sees a financial infusion (and who doesn't like capital), while Razer will receive feedback and solid audio engineering towards the improvement of their audio products and enjoy THX's still strong brand recognition.
Source:
TheVerge
It is expected that this won't bring about major changes to THX's business model; their main focus points, namely Certification (testing and validation that a given system has passed a set of criteria determined by THX); THX Live! (focused in the audio experience unto itself, whether at cinema-like venues or at home); and THX Inside (focused on hardware's underlying technologies), are to continue operating within their given framework. That said, THX will now further expand their Certification programme to additional lines of products: headphones, Bluetooth speakers, streaming video, set-top boxes, and connected speakers, which are all, unsurprisingly, part of Razer's product portfolio.Historically, Razer has always been heavily focused on the PC gaming market, from systems to accessories (with its mice being some of the most well regarded among enthusiasts). Though an apparently big part of this acquisition is an overlapping interest from both parties regarding VR (which is quite the technological, marketing and business push these days), with THX recently increasing its efforts in this area, and Razer being an already known contributor to the OSVR platform.
Although this wasn't a particularly likely acquisition, both parties stand to gain: THX sees a financial infusion (and who doesn't like capital), while Razer will receive feedback and solid audio engineering towards the improvement of their audio products and enjoy THX's still strong brand recognition.
68 Comments on Razer Reinforces Audio Business by Acquiring Majority of THX Assets
I really should get together an XP machine... I have a few XFi Titaniums lying around...
BTW, I love discussions when both sides are right but they talk about different things. :laugh:
ANY form of 'digital' audio is lossy. Sound is analogue by nature. ;)
But, I still wish there were a vendor out there developing higher quality sound products for PCs for the niche that can tell the difference. Right now it's either having to go with onboard sound, or go full-bore professional musician level stuff that is insanely expensive (and really designed more for handling high-quality input than output). I guarantee if a vendor came up with a $75-$150 card that truly gave noticeably higher quality than onboard sound to the average user they would sell quite a few of them. Twitch streamers would likely love them, and viewers would snap them up after that. But maybe the technology just isn't there to do that.
Shame they did not take over DD as i have always hated it. I found many times over the years that SDIF is much fuller sound than HDMI. Although problems have been less noticed with HDMI but the quality just is not there.
I think you should spend some time reading about EAX...
en.wikipedia.org/wiki/Environmental_Audio_Extensions
...it was literally just effects applied to the DirectSound3D stream. DirectSound3D did all of the computations. DirectSound3D is now depreciated because the bulk of games do it themselves. Analog is not sharp though and degrades over space. This is why ATSC has killed NTSC. Why HDMI killed coax. Why DVI/DisplayPort killed VGA.
Technically you are right...it's not the same and some nuances are lost in that process. Creative should have competed with Realtek and VIA to get their chips built into motherboards. Too little too late. Using DTS? If yes, you're hearing the DSP (digital signal processor) tamper with the stream. What you're hearing with HDMI is what was actually recorded. "S/PDIF can carry two channels of uncompressed PCM audio or compressed 5.1/7.1 surround sound (such as DTS audio codec); it cannot support lossless formats (such as Dolby TrueHD and DTS-HD Master Audio) that require greater bandwidth[2] like that available with HDMI or DisplayPort."
en.wikipedia.org/wiki/S/PDIF
"For digital audio, if an HDMI device has audio, it is required to implement the baseline format: stereo (uncompressed) PCM. Other formats are optional, with HDMI allowing up to 8 channels of uncompressed audio at sample sizes of 16-bit, 20-bit and 24-bit, with sample rates of 32 kHz, 44.1 kHz, 48 kHz, 88.2 kHz, 96 kHz, 176.4 kHz and 192 kHz.[6](§7) HDMI also carries any IEC 61937-compliant compressed audio stream, such as Dolby Digital and DTS, and up to 8 channels of one-bit DSD audio (used on Super Audio CDs) at rates up to four times that of Super Audio CD.[6](§7) With version 1.3, HDMI allows lossless compressed audio streams Dolby TrueHD and DTS-HD Master Audio."
en.wikipedia.org/wiki/HDMI#Audio.2Fvideo
The only advantage of S/PDIF is optical which electrically isolates the DAC/amp hardware.
en.wikipedia.org/wiki/Environmental_Audio_Extensions
As you can see, EAX 2.0 already has occlusion processing. Meaning, if there was object in between the sound source and you, sounds would sound differently+at different volume level. EAX 3.0 upgraded on that even further to provide reflection and occlusion which actually took into account the size and material of the obstructing object and path the sound reflection around it. Wiki doesn't mention this, but I remember the info from Audigy release back in the day when this was presented as a feature.
As for the raw audio quality, yeah it's nice to have all the fancy numbers, but realistically, 99% of gamers wouldn't notice a difference between sound quality of an ancient AC97 and a top of the line ASUS Essence STX soundcard. How do I know that? Hint, I had one. I also had X-Fi Forte which was another top of the line soundcard. And I've "downgraded" to Sound Blaster Z which is not up to the quality levels of those two and I frankly can't notice any real difference, I've done it out of convenience related to drivers. SB Z despite getting drivers just once a year is absolutely problem free. Btw, I have Altec Lansing MX5021 speakers that are THX certified and can output some serious audio.
Either way, it's good enough for me (and I do use the optical connector).
Off the top of my head, Nvidia killed their SoundStorm for precisely the same reason - people didn't care.
People didn't care about awesome environmental sound effects, but they all of sudden care about stupid pointless SNR levels that need to be 120 dB and higher otherwise you're not l33t enough. If it shows anything, it shows that people are stupid.
To appreciate EAX you had to pay top $ for both the sound card and the speakers. So people just skipped the tech altogether.
But when it comes to dB and bitrates, that's only numbers, anyone can have an opinion and everybody knows larger numbers are better. Make no mistakes, most people talking about dB and what not haven't done much listening. Incidentally, have you noticed that most discussions about sound quality never mention the audio source?
And yes, people are stupid. There's that saying: "Imagine how stupid the average person is. Now imagine half the population is more stupid than that."
Relax. Let's not get ahead of ourselves.
Most certainly is not. Oh, is not applied in the games anymore, true, but I can still use the 3D effects over the Creative's Console:
@Frick
No it isn't. I could give you FLAC sourced sounds or music and I bet you couldn't tell apart the "quality" consistently between basic HD codecs from few years ago, recent ALC1150 with high end components or ASUS Essence STX. All of course on identical speakers. I've had enough soundcards ranging from budged onboard chips to top of the line enthusiast ones. The so called massive difference just isn't there. And why else would you buy soundcard than for games that use compressed audio anyway? Are you really crazy enough to use PC for audiophile music experience? You know they'll going to lynch you till the end of your days for that...
They didn't care though. So in a way I think you are right, but for the wrong reasons. People notice, but they might not care. I thought I didn't care, but it turns out I do. I listened to music for what felt like several days straight because every song sounded new. I noticed things I hadn't noticed before. I had the same experience when I got a good sound bar from a friend. The difference was not as profound, but definitely there.
The thing I seriously don't care about is visuals. Wanna have a discussion where I base every single argument on me seriously not noticing any kind of AA in any game except that it lowers the FPS? Because I don't.
The only game that stands out to me as having terrible quality in music was some of Saints Row II radio stations. They used a sound bank format that was standard to Xbox 360 so it was caused by the input sound files more so than anything else (as in they used something that was very lossy as a source). Again, likely because of DSP that Creative use by default that weren't being used with onboard. If you take the time to enable similar DSPs with onboard, you can virtually match the effect.
Creative only wins in two definitive areas: SNR levels exceeding those that onboard are rated for and CPU load.
This is continuously offered to me by my MOUSE DRIVERS. And yes, as expected from Razer, the "never" button does not work.
I will never buy a Razer audio product based on this alone.