Friday, November 18th 2016

AMD's Zen Rumored for January 17th Launch; 8 Cores With 16 Threads for $300

As we inch ever closer to AMD's Zen launch, more and more information seems to be slipping through the cracks. This time, MAXSUN, an AMD China partner (poised to provide customers with AM4 platform motherboards) is the source of the proverbial leak, with information that, if true, is sure to stir the pot of bubbling Zen excitement even more.

According to MAXSUN, Zen's initial release date is pegged for January 17th, which, if true, would probably mean a product announcement around CES 2017 (scheduled from the 5th of January through the 8th) - at the same time as Intel is expected to fully unveil their Kaby Lake parts. The company also reports a second release window at March 2017, which lends further credence to AMD's expected staggered launch of Zen-based processors, first for the High-Performance-Desktop (HEDT) market, and trickling down from there. MAXSUN also confirms the pricing scheme we reported yesterday, with regards to the companies' SR7 processors (the top-of-the-line parts in the Zen line-up, and whose naming scheme I think isn't the final one) - the company states these are expected to be priced at around 1500-2000 Yuan SKU ($250-$300).
Performance levels for the price are reported to be not too shabby - that AMD's best performing offerings (8 core, 16 thread chips) would be competitive with Intel's $1089 i7-6900K, an equally 8 core, 16 thread offering (like AMD demonstrated with it's Blender test on-stage, though clock-speeds for the Intel processor were normalized at Zen's 3.0 GHz engineering sample). Taking those performance levels with a grain of salt, the value proposition does seem to be considerably high, especially if Intel's Kaby Lake performance improvements do end up being as rumored.
MAXSUN also seemingly confirmed expected, finalized clocks for AMD's next processors, quoting an improvement from the 3 GHz on Zen's engineering samples, at 3.15-3.30 GHz base clocks and 3.5 GHz boost; the company also reports that Zen can be easily clocked to 4.2 GHz on conventional means, and up to 5 GHz with LN2. All in all, rumors being worth what they are, it is definitely an exciting time to be a PC enthusiast. Let's just see if AMD will deliver, or crash and burn like it has done in the past.
Source: MAXSUN
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102 Comments on AMD's Zen Rumored for January 17th Launch; 8 Cores With 16 Threads for $300

#51
HisDivineOrder
GringsDid you guys who post about how amd used to price gouge actually build pc's back then?

And i'm not sure which era you mean, the one where i paid £55 for a barton xp, the one where i paid £70ish for a s939 3500, or the time i got an opteron 165 (my first dual core!) for about £90

Because you could overclock all of them to as fast as the top silly price chip (which they price matched to intels expensive units, pretty fair as they were faster)
The people that ran that AMD are long gone. Now we have the people who (re)launched the FX series to a resounding thunk after screaming at the top of their lungs how they were going to wreck faces, launched the 7970 at extreme pricing (because they could) that collapsed the very moment nVidia realized AMD had made their mid-range suddenly marketable as high end (which led to the creation of the Titan and Ti series as the High End then became the Ultra High End), and the R9 290, a card so spectacular in its failure to hit clockspeeds that they decided to market extreme heat is conducted faster because it's so extreme (along with an adjusted temperature target that was silly to allow) because they couldn't argue anything else. Oh, and then they knocked the price down because their card had to hit those silly temperatures to even approach the competition's performance. Along the way, they threw out buzzwords and copycat initiatives to try and one-up the only company that could see them in their rear-view mirror: nvidia.

And even then they couldn't ever quite catch them. At every turn, nVidia seems to be so far ahead of them it's ridiculous. Not quite as far as Intel is ahead of AMD, but it turns out that when you're trying to compete against two of the richest, cleverest, and well-run tech companies in the world you better be a wunderkind yourself. Alas, AMD lost most of its talent after years of staff layoffs and reorganizations. Sure, they rented a few big names on the cheap, but even they are mostly gone now.

Sorry. This ain't your grandpa's AMD. It ain't yer dad's AMD. It ain't even your older brother's AMD. This is the new AMD. And they have not proven themselves to be worthy of the legacy you speak of. They need a big win because they haven't had any in so long even the AMD fanboys buy Intel CPU's.
Posted on Reply
#52
Grings
HisDivineOrdereven the AMD fanboys buy Intel CPU's.
and nvidia gpu's:oops:
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#53
Melvis
UbersonicNot a chance, they know from the FX-9590 that people will not pay Intel prices for an AMD CPU.

300 sounds about right for this.
What? :slap: Thats because the FX-9590 wasnt as fast as the intel's

Remember the FX-57/60's? Enough said!
Posted on Reply
#54
Ungari
HisDivineOrderThe people that ran that AMD are long gone. Now we have the people who (re)launched the FX series to a resounding thunk after screaming at the top of their lungs how they were going to wreck faces, launched the 7970 at extreme pricing (because they could) that collapsed the very moment nVidia realized AMD had made their mid-range suddenly marketable as high end (which led to the creation of the Titan and Ti series as the High End then became the Ultra High End), and the R9 290, a card so spectacular in its failure to hit clockspeeds that they decided to market extreme heat is conducted faster because it's so extreme (along with an adjusted temperature target that was silly to allow) because they couldn't argue anything else. Oh, and then they knocked the price down because their card had to hit those silly temperatures to even approach the competition's performance. Along the way, they threw out buzzwords and copycat initiatives to try and one-up the only company that could see them in their rear-view mirror: nvidia.

And even then they couldn't ever quite catch them. At every turn, nVidia seems to be so far ahead of them it's ridiculous. Not quite as far as Intel is ahead of AMD, but it turns out that when you're trying to compete against two of the richest, cleverest, and well-run tech companies in the world you better be a wunderkind yourself. Alas, AMD lost most of its talent after years of staff layoffs and reorganizations. Sure, they rented a few big names on the cheap, but even they are mostly gone now.

Sorry. This ain't your grandpa's AMD. It ain't yer dad's AMD. It ain't even your older brother's AMD. This is the new AMD. And they have not proven themselves to be worthy of the legacy you speak of. They need a big win because they haven't had any in so long even the AMD fanboys buy Intel CPU's.
You have people like Scott Wasson and other top talent working at Team Red now.
Posted on Reply
#55
Rockarola
RaevenlordThis, I believe, is the gist of the situation. Intel's pricing as it is gives them huge margins on each processor sold. That, and the fact that they already produce processors with more than 6 cores, means that Intel can, in a relative time-frame, strengthen their lineup by moving it a little down the scale and accommodating 6-core and even 8-core CPUs at the same pricing as AMD, should the need arise.
If AMDs product are competitive there will be only one winner...the consumers.
The CPU market, at the present, is a monopoly, because AMD is a competitor in theory only.
If AMD comes up with a competitive product, in any price range, Intel will have to adjust price and/or performance...either way we'll win.
cdawallThey would release after Xmas. Who skips the holiday season? Oh wait amd a day late and dollar short as usual. Oh well hopefully it's super competitive and slams 6900k prices into the ground.
How many times have you had a CPU as a Christmas present? (any number above zero will make me wildly jealous...and a little suspicious)
Posted on Reply
#56
Jism
If that CPU matches a 1000$ CPU of intel and is being offered as 300$ AMD has a winner. Simular as the RX480 which got sold out for WEEKS.

Both business and consumer market are the ones profitting from AMD's actions. I'd like to upgrade my Vishera platform as well in the future (2 more months) and run a kick-ass AMD platform which does EVERYTHING.

Exciting times. Cant wait for Vega with HBM2 as well. :)
Posted on Reply
#57
cdawall
where the hell are my stars
RockarolaHow many times have you had a CPU as a Christmas present? (any number above zero will make me wildly jealous...and a little suspicious)
I'm in the tech world I have gotten a whole pc once as a gift. (my first pc) that being said I have built dozens for gifts in fact I already did on Xmas gift pc this year. It's not uncommon.
Posted on Reply
#58
TheGuruStud
cdawallI'm in the tech world I have gotten a whole pc once as a gift. (my first pc) that being said I have built dozens for gifts in fact I already did on Xmas gift pc this year. It's not uncommon.
It's uncommon if I'm not getting paid.
Gifts? I don't even know what that means XD
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#59
efikkan
I'd hate to burst everyone's bubble, but aren't we jumping to conclusions about value for the money here? The vendors always cherry-pick the benchmarks making their product look as good as possible, so when AMD picks a benchmark where Zen will be comparable, it means Zen will be up to the performance level of Intel. That leaves the question; how far off will the typical performance be? 5%? 10%? 20%? That will be the question determining the value of Zen.
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#60
FYFI13
5GHz on LN2? Sorry if anyone else posted this already, i didn't go through all 3 pages of comments. Anyways, that's at least sad.
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#61
basco
i hear you FYFI13
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#62
cyneater
8 cores 16 threads only if it scaled to 2 sockets it would be nice :D ..
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#63
suraswami
Hopefully motherboard manufacturers don't screw up this time!!
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#64
sutyi
Gringsand nvidia gpu's:oops:
AMD Fan Boy or not, firstly we are gamers here I think. I've been rocking pretty much only AMD CPUs after parting with my Tualatin core Pentium III wayback in the day, right up to the pretty underwhelming FX series.

We are looking at the best bang for our buck and when the opposition has that we usually don't hesitate to buy from them.

I probably would have an RX 480 8GB in my rig right now, but I've bought a month old GTX 1060 off from a collegue of mine at a pretty good discount.

I think if AMD Zen will be competitive, a 6C/12T or even a 8C/16T could be a nice upgrade path for many gamers. One can only hope.
Posted on Reply
#65
AsRock
TPU addict
fullinfusionOh AMD please pull it off this time! I need change already and the pricing is right too imo..
But at that pricing makes me worried.
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#66
Frick
Fishfaced Nincompoop
cdawallI'm in the tech world I have gotten a whole pc once as a gift. (my first pc) that being said I have built dozens for gifts in fact I already did on Xmas gift pc this year. It's not uncommon.
Yeah but you were the dude who said the GDDR5 GT730's only were like $30 a pop because you forgot how normal people had it and worked and purchased things. I wouldn't trust you (or the dave from Canada) with money or anything related to it if my life depended on it. :laugh:
Posted on Reply
#67
cdawall
where the hell are my stars
FrickYeah but you were the dude who said the GDDR5 GT730's only were like $30 a pop because you forgot how normal people had it and worked and purchased things. I wouldn't trust you (or the dave from Canada) with money or anything related to it if my life depended on it. :laugh:
Yea don't use my pricing to build things I am a terrible person for that
Posted on Reply
#68
ensabrenoir
MelvisWhat? :slap: Thats because the FX-9590 wasnt as fast as the intel's

Remember the FX-57/60's? Enough said!
..........actually ......no and im trying really hard.......:twitch:.
Posted on Reply
#69
hapkiman
As I've said before, I am cautiously optimistic about Zen. AMD really disappointed me when I was running a Phenom II x6 1100T rig and was waiting for Bulldozer. They made BD sound like it was going to be unbelievable. Well, it was. Unbelievably average, and my 1100T was able to OC much better and beat it in almost anything I did. I really hope they get it right this time with Zen, because it looks like Kaby Lake will be pretty sweet.
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#70
sutyi
ensabrenoir..........actually ......no and im trying really hard.......:twitch:.
If memory serves me right those were unlocked Athlon 64's, no?
Posted on Reply
#71
Grings
unlocked multipliers

which were completely unnecessary as you could overclock higher on fsb
Posted on Reply
#72
eidairaman1
The Exiled Airman
hapkimanAs I've said before, I am cautiously optimistic about Zen. AMD really disappointed me when I was running a Phenom II x6 1100T rig and was waiting for Bulldozer. They made BD sound like it was going to be unbelievable. Well, it was. Unbelievably average, and my 1100T was able to OC much better and beat it in almost anything I did. I really hope they get it right this time with Zen, because it looks like Kaby Lake will be pretty sweet.
Vishera fixed many flaws of BD, pretty good part, mine wasnt cherry picked either.
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#73
Fluffmeister
Looking forward to reviews as and when it does appear, I've been sitting on this i7 920/X58 combo for so long now, if this performs and at an extremely competitive price then I'll happily jump ship.
Posted on Reply
#74
Melvis
ensabrenoir..........actually ......no and im trying really hard.......:twitch:.
sutyiIf memory serves me right those were unlocked Athlon 64's, no?
They were AMD's top tier CPU's from 2005 and they cost $1000+ each back then. Yes they were unlocked.
Posted on Reply
#75
Joss
HisDivineOrderwhen you're trying to compete against two of the richest, cleverest, and well-run tech companies in the world you better be a wunderkind yourself. Alas, AMD lost most of its talent after years of staff layoffs and reorganizations
Exactly.
AMD is, basically, a badly run company; and that trickles down to the tech departments.
Remember Rover?
Posted on Reply
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