CHERRY, the specialist in computer input devices, expands its sales network in the United Kingdom through close cooperation with the leading IT distributor Westcoast. As the official trade partner, Westcoast will strengthen future sales in the region to achieve a greater market presence and a bigger reach. Focus products mainly fall into the categories "Office", "Industrial" and "Security", also allowing CHERRY to expand its successful B2B activities in the UK.

CHERRY Business Development Manager Stefan Lutter has full confidence in a close cooperation with its sales partner. "We are exceptionally pleased to form a new collaboration with Westcoast to help grow our brand of high-quality computer peripherals. With Westcoast's experience and reputation in the market, coupled with their vast array of contacts and highly skilled and knowledgeable staff, their appointment was an easy decision and we look forward to a long and prosperous relationship over the coming years."

Westcoast Accessories Commercial Director, Ashley Watts said: "This partnership gives Westcoast a much wider range of high-quality peripherals predominantly targeted to our growing public sector reseller base. CHERRY has been a driving force and an innovator in public sector accessories."