MSI Designers: "Let's take the reference design, use a cheaper shroud and I/O plate, then call it our own design, if we really wanna save money we can bin the vapor chamber like on some of our Aero cards!"
MSI Marketing: "Great work, let's price it.... 50% above reference, in fact release a OC version too that boosts to a marginally higher speed and charge 60% above reference for that one"

Great work MSI, oh well I'm sure the miners will thank you :P

Its custom cooling...

with a custom-design lateral-flow cooling solution by MSI. The lateral blower features a large base plate with a copper core; the base plate draws heat from the VRM, the copper core from the "Vega 10" MCM.

Who is msi trying to fool?

@W1zzard once you can, get one of these in and compare it to the stock card and have a cooling tear down on it...

It's still a blower, and it will make noise once stressed. The effort they did is proberly saving a few degrees off but nothing special.

I've lowered the temps of my RX480 8 GB reference as well by simply adding new paste, adding industrial paste to the screws on the backplate to improve the conduction of heat transfer, and tightened everything to the max without breaking it. It really holds and it is actually more silent.

A 3 slot blower cooler could make sense, bigger fan, bigger heatsink, more area on the back for exhaust.
I'd buy one :)

JismIt's still a blower, and it will make noise once stressed. The effort they did is proberly saving a few degrees off but nothing special.

I've lowered the temps of my RX480 8 GB reference as well by simply adding new paste, adding industrial paste to the screws on the backplate to improve the conduction of heat transfer, and tightened everything to the max without breaking it. It really holds and it is actually more silent.

GTX970 even severely overclocked is silent as blowers.
220W is the total power draw you want for silent or bearable noise levels (Coming from someone who hates 1200 rpm 120mm fans!)
I've actually heard louder AIB cards without blower on 970's lower clocked than my blower on it and G12 on 120mm rad was louder!

Vega is a 300w card thus noisy but for most games it was surprisingly quiet and if you had a 290 on launch with nice fresh thermal paste you'd be surprised how different they are in noise.
Vega was unbearable in full load but undervolt and stock settings with chill and viola silent in 90% of the games out there.

My defense of blowers are that sub 250W is a-ok while above is nono at full blast.

Oh look, another paper Vega launch.

I actually really like my 1070 aero card. Much better mining card than my Asus turbo's. This is hopefully a well priced card that has good temps mining.

Well have an issue quoting... so I'll do cut-n-paste
large base plate with a copper core; the base plate draws heat from the VRM, the copper core from the "Vega 10" MCM.
So, they aren't employing any fancy vapor chamber just a chunk of copper over the Vega 10 MCM, then use a separate "baseplate" (sic) or I take some form of stiffer/heat spreader casting to transfer VRM heat which is how the reference card is. Cheap knock off now the reference card now that those are gone... So I see this for this MSI "64" I might think $450.

UbersonicMSI Designers: "Let's take the reference design, use a cheaper shroud and I/O plate, then call it our own design, if we really wanna save money we can bin the vapor chamber like on some of our Aero cards!"
MSI Marketing: "Great work, let's price it.... 50% above reference, in fact release a OC version too that boosts to a marginally higher speed and charge 60% above reference for that one"

Great work MSI, oh well I'm sure the miners will thank you :p

Lol. Looking at this thing, Jethro Tull's "Thick as a Brick" comes to mind...Gee, I wonder why... :laugh: