Well, it was bound to happen sooner rather than later. As the gaming market has become increasingly bigger and moving more and more amounts of money, someone, somewhere, would find a way to generate more revenue out of some new product. Gaming has become big enough so as to justify college scholarships and even companies that promise to coach players on their way to better K/D ratios. Why not join two of the bigger, more relevant emerging markets in one? Enter GodMode, a supplement that seems to marry Herbalife-like products with the looks of almost any gaming-oriented piece of hardware. Why not? The supplements market is a $41 billion affair, after all.

The product, introduced to the market by Boss Level Labs out of Frisco, Texas, is aimed specifically at gamers. The pills are packed with 14 "brain-boosting nootropics", which should improve cognitive functions in healthy adults. Besides promising to "supercharge your memory", "improve your reaction speed 6-10%" and help you "think faster/smarter", the God Mode pills are being touted as even being able to "reduce stress and anxiety". Maybe by reducing your anger at someone destroying your K/D ratio? Particularly frisky, evil players that look to teabag your beloved gaming character?"No one in the department wants to talk about it because it is all hype and there is no scientific evidence" to support these types of claims, a Johns Hopkins University School of Medicine representative said in an interview to CNET. Furthermore, while the GodMode pills carried an FDA-approved label, the pills were not, in fact, FDA-approved. Slightly funnier is the fact that for something that markets itself as God Mode, the company says there are some limits to your godhood: steer clear of the supplements if under 18, pregnant or nursing. Oh, and so that you can actually see the amazing benefits of God Mode, you really shouldn't take it with caffeine or other stimulants. Should you be interested, a 60-pill bottle of this "FDA approved" supplement will cost you $50. Oh, capitalism: there's always a small entry price: even for godhood.