Wednesday, August 8th 2018
EA Representative: Game Streaming Is the Future and Simply a Matter of "When"
EA's Executive VP of Strategic Growth Matt Bilbey said in an interview to gamesindustry.biz that he expects game streaming to be an unavoidable fact of our lives, replacing traditional consoles and gaming-specific devices with smartphone-based solutions or Smart TV apps. Matt Bilbey spoke on how scaling bandwidth and latency is paramount to this streaming future, and likely one of the reasons streaming services up to now have struggled for acceptance - and even survival.
"(...) today, that [bandwidth and latency issues] is still a challenge. But I think over the next year to two years, that barrier will drop. Not for everyone, but for a lot of people. Bandwidth capabilities will go up so the business model around streaming a game becomes more viable. If you buy into a streaming solution and the experience is laggy half the time, you're going to stop and not do it again, which is the challenge some of the companies previously had. I think there's now a solution where we can deliver on the promise, and we're working with a lot of the companies who create the server infrastructure, and there are a lot of innovative solutions from a lot of big companies we're working with that will actually allow us to bring this to life."
It all goes back to telemetry, data, and exploration of users' interests and gaming profiles though, and Matt bilbey says that is an integral part of any new investment. trying to bring the investment/profit ratio as high as it can possibly go is the goal of many companies - and EA is certainly not the exception. Matt Bilbey said that being able to collect these telemetry tidbits is paramount to future experiences:
And your next-gen games might be made entirely by algorithm, much like Netflix's approach:
Source:
Gamesindustry.biz
"(...) today, that [bandwidth and latency issues] is still a challenge. But I think over the next year to two years, that barrier will drop. Not for everyone, but for a lot of people. Bandwidth capabilities will go up so the business model around streaming a game becomes more viable. If you buy into a streaming solution and the experience is laggy half the time, you're going to stop and not do it again, which is the challenge some of the companies previously had. I think there's now a solution where we can deliver on the promise, and we're working with a lot of the companies who create the server infrastructure, and there are a lot of innovative solutions from a lot of big companies we're working with that will actually allow us to bring this to life."
"By having this across our entire catalog, it allows us to curate their experience, to not start offering them trials when they're deep into a single-player mode on something else. So that's a big part of what we talk about internally as our 'player network.' It's the value proposition we can use to ensure they get the most value out of the game they're playing."
There's definitely an opportunity we have there that we don't talk about, about how we could create your entertainment experience. I'd like to think as well there's insight we will get out of how those people are playing games, when they're playing, how long they're playing for, who they're playing with, that will arguably write the concept for your next game.That last part brings back memories of this one little piece that used images of Bioware's upcoming Anthem video game...
79 Comments on EA Representative: Game Streaming Is the Future and Simply a Matter of "When"
OTOH, a game made entirely by an algorithm based on players actions in multiplayer games would be really interesting. Remember Tay?
'“We acquired the team in Israel and the technology they’ve developed, we did not acquire the Gamefly streaming service. We have not been involved in any decisions around the service,” an EA spokesperson told Variety, which also reported that Gamefly chose to end its streaming service prior to the sale to EA.'
( fortune.com/2018/08/04/gamefly-streaming-shutting-down/ )
Who actually wants it outside of EA? Sure, business is business and you have to make money, but... this kind of greed is too much.
Dream on
EA's Executive VP of Strategic Growth Matt Bilbey steps down after wasting millions trying to stream badly ported games to PC users.
I mean, these are the people who bought the creators of Baldur's Gate... and then insisted on Online and Multiplayer features everywhere.
EA or not, the guy is not wrong.
Yes Game streaming will be mainstream one day, but I don't think it will be the future.
Steam Link is a good use of LOCAL Stream, WAN Stream will and always will be shit because you depend of the internet / ISP.
I really have no clue how they expect online gaming to function as a streaming service when it runs like crap on FTTH being run locally on high end hardware. As streaming, it would be 10 times worse. Not only you'd have distance from their servers which would add stupid input lag plus all the lag from you to other players. It just can't possibly work. But they'll make it work coz they are greedy bastards.
And honestly, not owning a game I paid for? Screw EA and everyone else that tries that. I still play X-Wing vs TIE Fighter from time to time, a 1997 game... With streaming, it would be impossible to play today.
what gets me is how many never look at that and how critical that is to your privacy - just think what damage your fingerprints can do just being arrested buy your local cops [and there not selling it off ] as far as collecting your voice I do think like steam does that to you now that's a big thing in the UK and thqats where they are .
remember that talaban guy cutting off heads ? British law enforcement ID'ed him by his voice on them videos . so do you think at any time in his life he woke up one day and ran down to the law and demanded they record his voice so they could use it to identify him at a later time ?? so how did they match it and ID him ?
i'll tell you how he was using the chat on his steam type games to talk to his team buddies filed it and used his account info to finger who he was ..
you all think that finger print and face and voice on your devices as security features ??? don't be that naïve , cause its all about raping you for any of your data with there mandatory clients and internet connections . sad , give up all that privacy just to play a crap buggy game today , real sad
now you know why you cant get a game fully on a true retail disk like back in the real pc gamming days - with them you did not have to deal with any of that or any 3ed party involvement . just you , the game disk and computer . stick it in load the full game up and play [no internet required as well ]
[opinion]