Friday, September 6th 2019
Intel Sourgrapes AMD's Creator Performance Leadership with Laughably Dubious Data
Intel as part of its IFA Berlin client-segment presentation resorted to some very juvenile marketing tactics, inviting criticism from noted PC enthusiast Der8auer. Intel scampered to reclaim its market position in the PC gaming space with the announcement of the Core i9-9900KS 8-core processor, which armed with a 5.00 GHz all-core Turbo Boost frequency, is expected to cement the company's gaming performance leadership. The company didn't leave it at that, and went on to attack AMD's creator performance leadership.
Der8auer observed something curious about a few slides in particular that Intel used to discredit AMD's high-end desktop processors, relating to its Creator performance as tested in Maxon Cinema 4D's benchmark program, Cinebench. Intel claimed that AMD cannot use Cinebench data to represent "real-world" performance as "only 0.22 percent" of users polled by Intel's "Software Improvement Program" respondents use Maxon Cinema 4D. And who are these respondents? Close to 11 million of them, _all_ of whom are notebook and tablet users, and a majority of whom have Software Improvement Program part of OEM bloatware. This, according to Der8auer, is fundamentally dishonest on Intel's part as Maxon Cinema 4D is less likely to be used on portable computers, and more likely on premium desktops or HEDTs. You can watch Der8auer's vlog here (English) or here (German).The complete slide-deck follows.
Der8auer observed something curious about a few slides in particular that Intel used to discredit AMD's high-end desktop processors, relating to its Creator performance as tested in Maxon Cinema 4D's benchmark program, Cinebench. Intel claimed that AMD cannot use Cinebench data to represent "real-world" performance as "only 0.22 percent" of users polled by Intel's "Software Improvement Program" respondents use Maxon Cinema 4D. And who are these respondents? Close to 11 million of them, _all_ of whom are notebook and tablet users, and a majority of whom have Software Improvement Program part of OEM bloatware. This, according to Der8auer, is fundamentally dishonest on Intel's part as Maxon Cinema 4D is less likely to be used on portable computers, and more likely on premium desktops or HEDTs. You can watch Der8auer's vlog here (English) or here (German).The complete slide-deck follows.
90 Comments on Intel Sourgrapes AMD's Creator Performance Leadership with Laughably Dubious Data
This one's dedicated to Intel and their marketing team
"Ron - do we have enough motherboards this time? DOES THE COOLER FIT THE SOCKET!?! DID YOU ACTUALLY TURN IT ON AND MAKE SURE IT WORKS??"
Also deeply rooted in maturity. :roll:
I think that should paint big picture what Intel are playing here, although I wouldn't mind MSI said that, no one ever considered MSI as major player in notebook.
Unlawful act and anti competitive practices are hard to uncover, just like GPP, need someone brave enough like Kyle Bennett...wait...he's now at Intel...yeah now I get it :rolleyes:
AMD is a tiny company doing huge things, they are NOT known for their execution. I really am sorry that this hurt your feelings to the point that you felt the need to tell me how entitled I am based on how I type (lol!). That's so inconsiderate, please have some compassion :rolleyes:
Read through the last 5 AMD launches and you will see a very clear trend emerge.
Processor design (Keller k10 & Zen) and fabbing is ungodly hard; engineering is hard; pulling a cash-strapped business from the grave and sticking it to the industry leader is hard (Lisa) - but these are the things AMD has been great at. The stuff they are terrible at: marketing, supply chain control, marketing, communication with customers/vendors, QA, marketing - much less hard.
Regarding the Chinese 'transistors' you were referring to this?:
[INDENT]Whatever behavior is being committed, it's not justified to condemn or express disapproval toward whomever is committing said action since the same behavior is exhibited by multiple actors. [/INDENT]
[INDENT][/INDENT]
Now, I can't be absolutely sure, but I'm extremely confident that never once, has an attorney or defendent engaging in self-representation successfully utilized the following argument before a judge and/or jury:
[INDENT]Your Honor, it's obvious that my defendent has committed this homicide and that there's a propensity of corroborated evidence demonstrating this fact, but Your Honor, there's countless other people committing homicide every single day so therefore you and the jury should just "get over it" and accept this behavior despite its objectively disingenuous, deceitful, immoral and unethical nature because it's no big deal since everyone else does it as well. After all, when everyone is guilty of the same offense, everyone is somehow innocent. [/INDENT]
That's definitely never been a successful strategy for defense or to establish innocence and more than likely, its never even been attempted as anyone familiar with logic (referring to the academic and philosophical connotation of the word rather than its colloquial use synonymous with the use of phrases like "common sense") can immediately see its inherent deficiency.
Furthermore, the observable prevalence of this "argument" in the tech community, and especially in the PC community, does every member of these communities a disservice by normalizing, not only this disingenuous behavior, but also its acceptance which aids in its dissemination and assimilation into the great PC community and culture. I oft repeat a favorite phrase of mine:
[INDENT]You cannot feed a tiger steak and expect it to become a vegetarian. [/INDENT]
Meaning that we (the community as a whole) cannot apologize for and accept this behavior as a normal part of business and then expect any company to not engage in it. The only way to prevent such low handed tactics is to incentivise abstaining from them by, not only reacting with repulsion, but by voicing it publically and ensuring its efficacy by actually acting on it.
A culture of ineffectually voiced grievances exists in the PC community...where, for example, professed esteem for the discerning consumer that incorporates the metric of value/price:performance. In reality though, and strongly suggested by pertinent data, an exceedingly small fraction of consumers comprising the T.A.M. actually practice this type of consumerism, instead buying whatever tier they can afford regardless of its value. It's as though the PC community preaches abiding by the parameters of being a scrutinous consumer whenever it's somebody else who's making the purchase, but when it comes to themselves, such a savvy strategy evaporates into thin air with the only considerations being a covetous demeanor toward anything new and a rapacious obsession with egotistical gratification for the sake of improving one's station in the hierarchy of hardware performance compared to others. Yes, the tech companies are manipulative, avaricious, and self serving, but the PC community mirrors the very same criticisms we levy upon these companies and it's only making us evermore vulnerable to manipulation and exploitation by marketing campaigns like the one which brought us all here to these comments.
Sorry for the rant, but I do appreciate how cathartic it has been. By no means do I think I am above any of this as I've been guilty myself. My intent is simply to advocate for whatever is best and whatever will improve the disposition of the PC community as a whole and to argue for an increased sense of solidarity (as opposed to brand factionalism and infighting amongst ourselves) so as to fully realize the potentiality of manifesting a collectivized power to the betterment of us all.
The bread-and-butter highly profitable x86 revenue is being eroded at an accelerating rate by very competitive AMD offerings in mobile, desktop and servers.
ARM has dominated the ultra-mobile space with low-cost parts at razor thin margins that weren't attractive enough for Intel to pursue further than some early Atom designs.
The GPU and parallel computing market has been largely dominated by Nvidia and AMD. Intel is presently trying to catch up from an underdog position.
IoT isn't quite mature and will likely be dominated by low-cost ARM platforms when/if it does mature.
You might recall Intel declaring recently they will take more risks. That's a position they should have taken 10+ years ago. This is the problem when large corporations become complacent and become run mostly by accountants and executives bonused on farming existing products and not risking harming the bottom line by investment in emerging sectors that may not provide a return.
Intel is actually taking a leaf from AMD's book back in the FX dark days. AMD used to say that they were fast enough where it mattered. Intel would say they're the best at everything. My my how the tables have turned.
And everyone has a friend at AMD. Oh look, another bigot with more mouth than brains!
;o
collectspy on my application usage :mad:Next thing you know they'd be selling my personal data ala FB :nutkick: