Tuesday, June 2nd 2020
Intel Plays the Pre-Zen AMD Tune: Advocates Focus Shift from "Benchmarks to Benefits"
Intel CEO Bob Swan, in his Virtual Computex YouTube stream, advocated that the industry should focus less on benchmarks, and more on the benefits of technology, a line of thought strongly advocated by rival AMD in its pre-Ryzen era, before the company began getting competitive with Intel again. "We should see this moment as an opportunity to shift our focus as an industry from benchmarks to the benefits and impacts of the technology we create," he said, referring to technology keeping civilization and economies afloat during the COVID-19 global pandemic, which has thrown Computex among practically every other public gathering out of order.
"The pandemic has underscored the need for technology to be purpose-built so it can meet these evolving business and consumer needs. And this requires a customer-obsessed mindset to stay close, anticipate those needs, and develop solutions. In this mindset, the goal is to ensure we are optimizing for a stronger impact that will support and accelerate positive business and societal benefits around the globe," he added. An example of what Swan is trying to say is visible with Intel's 10th generation Core "Cascade Lake XE" and "Ice Lake" processors, which feature AVX-512 and DL-Boost, accelerating deep learning neural nets; but lose to AMD's flagship offerings on the vast majority of benchmarks. Swan also confirmed that the company's "Tiger Lake" processors will launch this Summer.
The Computex video address by CEO Bob Swan can be watched below.
Source:
PC Gamer
"The pandemic has underscored the need for technology to be purpose-built so it can meet these evolving business and consumer needs. And this requires a customer-obsessed mindset to stay close, anticipate those needs, and develop solutions. In this mindset, the goal is to ensure we are optimizing for a stronger impact that will support and accelerate positive business and societal benefits around the globe," he added. An example of what Swan is trying to say is visible with Intel's 10th generation Core "Cascade Lake XE" and "Ice Lake" processors, which feature AVX-512 and DL-Boost, accelerating deep learning neural nets; but lose to AMD's flagship offerings on the vast majority of benchmarks. Swan also confirmed that the company's "Tiger Lake" processors will launch this Summer.
42 Comments on Intel Plays the Pre-Zen AMD Tune: Advocates Focus Shift from "Benchmarks to Benefits"
For example, TechSpot's article that was posted today about the new HP Omen laptops(TechSpot and Hardware Unboxed in your YouTube video are one and the same), makes no specific mention on the fact that the Renoir models are artificially limited. In fact in the article it only mentions that Renoir lacks Thunderbolt 3 and also gives the impression that both Intel and AMD models can be configured with the same hardware options. This is not true. In the comment section there are a couple of posts criticizing the fact that the article avoids to mention those facts.
People see what is going on. Sites are really trying hard to avoid to write specific articles about it. You might hear the reviewer saying that "this is unfortunate/wrong/bad/something", but that will be a 10 seconds comment in a 20 minutes review at best. You will have to try hard to find an article from a big tech site talking about this issue specifically.
www.semiaccurate.com/2010/02/17/nvidias-fermigtx480-broken-and-unfixable/
semiaccurate.com/2018/10/22/intel-kills-off-the-10nm-process/
www.pcworld.com/article/3269793/nvidia-kills-geforce-partner-program.html
Intel's undoing will be the massive margins they still want on these products.