Sunday, July 12th 2020
Some AMD Ryzen 5 3600 Ship in Retail Boxes Meant for "Picasso" APUs
HKEPC's retail market scouts discovered that some AMD Ryzen 5 3600 desktop processors are shipping in paperboard boxes meant for the company's Ryzen 3000G series "Picasso" desktop APUs. Depending on factors such as iGPU, or the size of the included cooling solution, AMD uses common box sizes among various processor models. The largest cube-shaped boxes hold SKUs with the largest Wraith Prism RGB coolers, a slightly smaller, through still cube-shaped box is meant for SKUs with the Wraith Spire. Smaller cuboid boxes are meant for SKUs that either have the smaller Wraith Stealth coolers, or completely exclude a cooling solution.
Much of the SKU differentiation comes from a prominent brand extension (3/5/7/9) motif on the front-face, besides the top label that lists out the model name, OPN, serial number, and doubles up as a security seal. Boxes for the company's APUs (processors with integrated graphics), however, have a prominent "processor with AMD Radeon graphics" chrome insert on the front- and top faces. The 3600 shipping in such a box could confuse some buyers, particularly those shopping in brick-and-mortar stores, as they'd expect an iGPU where none exists. It's only the SKU sticker on the top-face that has the cautionary note "discrete graphics required." Other retail boxes (meant for non-APU products) have this note prominently printed on the box.
Sources:
HKEPC (Facebook), Tom's Hardware
Much of the SKU differentiation comes from a prominent brand extension (3/5/7/9) motif on the front-face, besides the top label that lists out the model name, OPN, serial number, and doubles up as a security seal. Boxes for the company's APUs (processors with integrated graphics), however, have a prominent "processor with AMD Radeon graphics" chrome insert on the front- and top faces. The 3600 shipping in such a box could confuse some buyers, particularly those shopping in brick-and-mortar stores, as they'd expect an iGPU where none exists. It's only the SKU sticker on the top-face that has the cautionary note "discrete graphics required." Other retail boxes (meant for non-APU products) have this note prominently printed on the box.
5 Comments on Some AMD Ryzen 5 3600 Ship in Retail Boxes Meant for "Picasso" APUs
Jokes aside, not sure who goofed up here, and I hope it is just an isolated case/ batch.