Thursday, July 30th 2020
Intel Overhauls its Corporate Identity, Registers New Product Logos, "EVO Powered by Core" Surfaces
EVO is likely to become a prominent client-segment processor brand by Intel as it wades into the post-Core product generation. Intel just registered a large tranche of trademarks and logos with the USPTO. It begins with a re-design of Intel's corporate identity from the ground-up, including the company's main logo. A clean new typeface replaces the one Intel has been using since the original Core i7 from a decade ago. The brands are placed with simple geometric backgrounds with fewer color gradients. The brand extension (i3/i5/i7/i9) is located at the bottom-right corner.
The distinction between two logos, "EVO Powered by Core" and just Core i3, caught our eye. We speculate that EVO could refer to a new category of Hybrid processors (chips with more than one kind of CPU core), and could debut with "Alder Lake." The non-EVO chips could have only one kind of CPU core, and given the timing of this trademark application (July 2020), we expect it to debut only with the processor that succeeds "Tiger Lake," as notebooks based on the new chips may already be under mass-production. In any case, it's only a matter of the notebook ODM (eg: Quanta, Compal, Foxconn, etc.,) placing a sticker on the product or its packaging. It's also interesting to note the "powered by Core" subtext in the EVO branding. Intel could be using this to transition between the two brands.
Update 20:02 UTC: Added registration data from US Patent Office:
Sources:
momomo_us (Twitter), Core i3 logo (Justia Trademarks), EVO Powered by Core logo (Justia Trademarks)
The distinction between two logos, "EVO Powered by Core" and just Core i3, caught our eye. We speculate that EVO could refer to a new category of Hybrid processors (chips with more than one kind of CPU core), and could debut with "Alder Lake." The non-EVO chips could have only one kind of CPU core, and given the timing of this trademark application (July 2020), we expect it to debut only with the processor that succeeds "Tiger Lake," as notebooks based on the new chips may already be under mass-production. In any case, it's only a matter of the notebook ODM (eg: Quanta, Compal, Foxconn, etc.,) placing a sticker on the product or its packaging. It's also interesting to note the "powered by Core" subtext in the EVO branding. Intel could be using this to transition between the two brands.
48 Comments on Intel Overhauls its Corporate Identity, Registers New Product Logos, "EVO Powered by Core" Surfaces
GIDDY UP
Intel getting into car manufacturing now?
Ahhh the future, when you open the bonnet on your Evo and stare at the Core (reactor).
If Intel is not trying to build some type of chiplet architecture for servers, they are idiots :)
I mean, there are the Xeon Platinums but this is imply not viable on 14nm at that scale.
What the actual f is this? EVO and Core is just overlapping with surface colors, and you can just smell this is not a new company direction at all because they even say so: 'powered by Core'. In other words, they added a word to their line up. The typography of it is... pretty hideous. The 'e' stands out like a sore thumb... and its everywhere.
So EVOlution is practically grinding to a halt, I see. Thanks for clearing that up. This is just more bullshit to hide the absence of substance.
Why "EVO" .... why not "STAGNATION" instead? Well at last it's not "REGRESSION" for the moment.
[/joking]can we sue them for false claim?[joking]
i wish they drop the PR and Marketing until they actually do something that would make them EVOlve (nope ... big.LITTLE is not an evolution, it is a reproduction of what other have already done, tho i do not anticipate a quad.QUAD or any other of that kind for regular PC ofc)
because new, imho ugly, logos is not what they need (not that their logo did find a place on the front of my computer ... they are rather on the inside behind the side panel window, but if they did look like that .... i wouldn't even place them here :laugh: )
There are other EVO trademarks but they don't appear to be associated with similar products so I doubt Intel will get any grief for this.
Nothing comes up at all for Mitsubishi.
There are other EVO trademarks but they don't appear to be associated with similar products (I didn't go through them all though) so I doubt Intel will get much grief for this (I'm sure some will try, but it'll be flimsy).
I guess the race is on (well, its always on). Intel needs to find a good use of its EMIB before other companies can replicate it and negate Intel's advantage.Hmm... I guess I assumed AMD's chiplets were an interposer. I guess I confused Vega with Zen.