Thursday, August 27th 2020
Sony Launches PlayStation 5 Pre-Order Registration Site
Sony has recently launched PlayStation 5 pre-order registrations on the PlayStation website, without pricing or launch date information. To register for the pre-order queue you simply need to submit your PlayStation Network ID and ensure your email is associated with the account. This registration is simply for a pre-order slot for the PlayStation 5 from the Sony online store and not an actual pre-order. If selected you'll have a limited amount of time to complete your order, you may purchase one PlayStation 5 or PlayStation 5 Digital Edition along with up to 2 controllers. This early registration is only available to US residents with global availability expected later this year when the console is officially launched.
Source:
PlayStation
16 Comments on Sony Launches PlayStation 5 Pre-Order Registration Site
They're also building up to planned scarcity, thinking they're Apple. And they're probably right, people are going to be waiting in line because hype. Its so old, its so boring, its so not something I fancy.
"Join our marketing newsletter list now and we might allow you to buy this piece of hardware everyone else will also be able to buy regardless of registering. Click now!"
Tell me how much it cost first, so I can afford it.
Price it right it will sell, try to please the shareholders and up the margins and it will sell poorly. With the whole pandemic in full swing for the 2nd wave, do they really think that people will rush to buy a gaming console that is not cheap enough to justify in the duration of an economic crisis?
- You go first
- No, you go first
*insert Spiderman meme*
They're playing game of chicken, Sony doesn't want to pull another ps3 reveal scenario and ms wants to undercut them.
Remember E3 2013 when the tables were turned?
Allocating the PS5s to the correct locations would result in more revenue and more happy customers.
If anything, I suspect this pre-order measure is just for those who want to order from Sony directly, as opposed to via whatever store you have reward points/credit with. In this case, it's Sony seeing how many they can immediately, directly market while skipping over the middlemen (stores like Amazon, BestBuy, GameStop, Target, Walmart, etc), and balancing out some stock that way in order to maximize sales for the impending Holiday rush.
perfect marketing no matter what.