ZOTAC's official Twitter channel has posted an image that promotes the usage of its graphics cards in mining environments. Under the caption "An army of #ZOTACGAMING GPU's hungry for coin!", the company posted an image of a cryptocurrency mining farm populated with its graphics cards. The usage of a gaming hashtag in the post just adds insult to injury, with the picture showcasing at least eight of its GeForce RTX 3070 Twin Edge graphics cards on mining duties.

Of course, for ZOTAC, its cards being re-purposed for mining isn't a make-it-or-break-it affair: the company makes money selling its products to gamers or miners alike. However, considering how global supply of the latest gaming-branded graphics cards has been constrained ever since the initial RTX 3000-series launch, it seems that this Tweet might have been a misstep on the company. It's bound to attract crosshairs towards a seemingly unjust distribution of graphics cards in the market, with several would-be users of their gaming-branded graphics cards being left out in the cold regarding the primary purpose these graphics cards are developed and marketed for: gaming. The company has in the meantime deleted the Tweet.