Thursday, March 4th 2021

GPU Shipments Soar Once More in Q4: Jon Peddie Research

According to a new research report from the analyst firm Jon Peddie Research, the growth of PC-based Graphics Processor Units (GPU) shipments of all types worldwide reached 20.5 percent in Q4 2020 and 12.4 percent year over year. Overall, the installed base of GPUs will grow at a compound annual growth rate of 3.7 percent during 2020-2025 to reach a total of 419 million units at the end of the forecast period. Over the next five years, the penetration of discrete GPUs (dGPU) in the PC will grow to reach a level of 21 percent.

As part of its ongoing research on the PC graphics market, Jon Peddie Research (JPR) has released its Market Watch report for the fourth quarter of 2020. Before 2020, the PC market was showing signs of improvement and settling into a new normal. The pandemic has distorted all models and predictions, as has the gold-rush in Ethereum. JPR's Market Watch report confirms that trend for the fourth quarter of 2020, but with cautious guidance for next year.
AMD's overall market share percentage from last quarter decreased by -2.2%, Intel's percentage of market share increased 6.6%, and NVIDIA's market share percentage decreased by -4.37%, indicated in Figure 1.

Overall GPU shipments increased by 20.5% from last quarter, AMD shipments increased 6.4%, Intel's shipments rose 33.2%, and NVIDIA's shipments decreased by -7.3%.

Quick highlights
  • AMD's overall unit shipments increased by 6.4% quarter-to-quarter, Intel's total shipments rose by 33.2% from last quarter, and NVIDIA's decreased by -7.3%.
  • The GPU's overall attach rate (which includes integrated and discrete GPUs, desktop, notebook, and workstations) to PCs for the quarter was 113%, down -9.2% from last quarter.
  • The overall PC market increased by 30.25% quarter-to-quarter and increased 35.76% year-to-year.
  • Desktop graphics add-in boards (AIBs that use discrete GPUs) decreased by -3.90% from the last quarter.
  • Q4'20 saw an increase in tablet shipments from last quarter.
The third quarter is typically the strongest compared to the previous quarter. Q3'2020 was no exception, showing healthy growth.

GPUs are traditionally a leading indicator of the market since a GPU goes into every system before the suppliers ship the PC.
As a result of the work-at-home mandates due to the COVID-19 pandemic, notebook shipments exceeded 230 million units for the first time. In addition, the year-to-year growth was 49%, the greatest one-year growth on record. And that was accomplished with disruptions in the supply chain due to trade wars, pandemic shutdowns, and material shortage. The forecast for 2021 will be more modest, ~ 6%, but still higher than average. Chromebooks made a substantial contribution to growth in 2020, and we expect to see that taper off in 2021 due to school budget limitations unless the COVID relief package in the US comes through and adds new funds.

The overall PC market increased by 30.25% quarter-to-quarter and increased 35.76% year-to-year.

Jon Peddie, President of JPR, noted, "Factors influencing the robust sales of AIBs in the past two quarters have been increasing growth in gaming and the need to outfit home offices due to COVID. There has been speculation that there might be a renewal in demand for AIBs due to crypto mining. Anything is possible, but the power consumption of AIBs greatly diminishes the payoff for crypto-mining. Ethereum, the best-suited coin for GPUs, will fork into version 2.0 very soon, making GPUs obsolete. A person would be very foolish to invest in a high-end, power-consuming AIB for crypto-mining today."

Most of the semiconductor vendors are guiding up for the next quarter by an average of 1.25%. Some of that guidance is based on normal seasonality, but there is also a Coronavirus impact factor.

JPR also publishes a series of reports on the graphics Add-in-Board Market and PC Gaming Hardware Market, which covers the total market, including system and accessories, and looks at 31 countries.

Pricing and availability
JPR's Market Watch is available in electronic and hard copy editions and sells for $2,750. This report includes an Excel workbook with the data used to create the charts, the charts themselves, and supplemental information. The annual subscription price for JPR's Market Watch is $5,500 and includes four quarterly issues. Full subscribers to JPR services receive TechWatch (the company's bi-weekly report) and a copy of Market Watch as part of their subscription.
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10 Comments on GPU Shipments Soar Once More in Q4: Jon Peddie Research

#1
john_
AMD is the big loser here. Intel is selling much more CPUs with graphics, while Nvidia is selling much more discrete GPUs. AMD saved partially from Renoir probably, but I think it is in the worst position from all three companies. AMD should have pushed much more Ryzen 2000 and RX 500 cards in the market. They come from GlobalFoundries, so probably they could get some nice supply from there. And seriously, there is a huge number of consumers out there that would see a Ryzen 2700 for example or an RX 580 as a huge upgrade compared to probably what they are using now.
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#2
AnarchoPrimitiv
john_AMD is the big loser here. Intel is selling much more CPUs with graphics, while Nvidia is selling much more discrete GPUs. AMD saved partially from Renoir probably, but I think it is in the worst position from all three companies. AMD should have pushed much more Ryzen 2000 and RX 500 cards in the market. They come from GlobalFoundries, so probably they could get some nice supply from there. And seriously, there is a huge number of consumers out there that would see a Ryzen 2700 for example or an RX 580 as a huge upgrade compared to probably what they are using now.
You're the only one that would read this report that way.

They shouldn't include iGPUs in these reports... Did anyone see if they specified whether they include [AMD] APUs in this data out of curiosity?
Posted on Reply
#3
Gungar
NVIDIA's shipments decreased by -7.3%.

Poor Huang, i guess lying doesn't work forever.
Posted on Reply
#4
renz496
AnarchoPrimitivYou're the only one that would read this report that way.

They shouldn't include iGPUs in these reports... Did anyone see if they specified whether they include [AMD] APUs in this data out of curiosity?
JPR report both. one for everything including both iGPU discrete GPU (where intel dominated due to sheer volume of CPU they sold) and the other is purely discrete GPU. at one point in the past nvidia end up selling more discrete GPU than AMD APU and discrete GPU combined. we will see if AMD able to gain discrete GPU market share in Q1.
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#5
john_
AnarchoPrimitivYou're the only one that would read this report that way.

They shouldn't include iGPUs in these reports... Did anyone see if they specified whether they include [AMD] APUs in this data out of curiosity?
Do you have knowledge about how everyone else read it?

And what are your conclusions? You obviously read it the other way.
Posted on Reply
#6
AkkeyKrona
Just because marketshare shrunk for AMD it doesnt mean they are losing.
Currently everyone buys anything that remotely resembles a graphics card.
Nvidia and AMD all sold everything they had, the shelves are empty.
These market share figures means that Nvidia had over 4 times more cards manufactured/in the channels.
Posted on Reply
#7
RandallFlagg
Strange numbers.

Seems the dGPU market is shrinking.
Posted on Reply
#8
boidsonly
I am so glad they grew in Q4. Now we just need to find them.....
Posted on Reply
#9
RandallFlagg
boidsonlyI am so glad they grew in Q4. Now we just need to find them.....
""Desktop graphics add-in boards (AIBs that use discrete GPUs) decreased by -3.90% from the last quarter."
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