Monday, January 17th 2022

NVIDIA's Custom RTX 3090 Ti Graphics Cards Reach $4,000 Pricing in Europe

NVIDIA's RTX 3090 Ti is hot on the presses, and while actual product availability is anyone's guess, the card has already been made available for order (in extremely limited quantities, as one might expect). That said, the lack of a clear pricing messaging from NVIDIA seems to have left the door open for truly egregious pricing practices, which are likely added to at every step of the supply chain from the green team's AIB (add-in-board) partners and their custom RTX 3090 Ti graphics cards. Case in point: European, Swiss retailer Top Preise has started listing the latest NVIDIA halo card at a cool, not at all jaw-dropping average of €3,600 ($4,000). This is easily the highest-ever-pricing practiced on a consumer-level graphics card, so if anything, 2022 seems to have at least brought us that particular record-setting. Of course, pricing of a single retailer doesn't prove a pricing trend; but the fact that the cards are priced at untidy values does seem to indicate these aren't placeholder values.

This is much the case as has happened with NVIDIA's recent launch of the RTX 3080 12 GB - that card too didn't receive public MSRP guidance from NVIDIA, leaving its board partners - and retailers - to carve whatever pricing philosophy they deem adequate, considering the current state of the market, expected demand for NVIDIA's latest and greatest, and, of course, additional profits. Considering how the RTX 3080 12 GB has been found in store shelves for around $1,700 (remember the original MSRP for the RTX 3080 8 GB was set at $699), an upgrade to the RTX 3090 Ti would be a very expensive, $2,300 proposition for a relatively small performance improvement.
Sources: Top Preise, Tom's Hardware
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111 Comments on NVIDIA's Custom RTX 3090 Ti Graphics Cards Reach $4,000 Pricing in Europe

#51
MarsM4N
Well, it's not like they are forcing anyone to buy overpriced GPU's. ;) People just need to learn to resist, how to spend money wisely & at the right time.

Back in the days I also did waste my cash on expensive OP crap, not anymore. Patience, try it.
In the meanwhile you can blow your money on expanding your games library in sales, renovation, furniture, clothes, etc.
I got absolutely no problem sitting it out. :)


Posted on Reply
#52
Unregistered
MarsM4NWell, it's not like they are forcing anyone to buy overpriced GPU's. ;) People just need to learn to resist, how to spend money wisely & at the right time.

Back in the days I also did waste my cash on expensive OP crap, not anymore. Patience, try it.
In the meanwhile you can blow your money on expanding your games library in sales, renovation, furniture, clothes, etc.
I got absolutely no problem sitting it out. :)


Or on Nagra hifi stuff
Posted on Edit | Reply
#53
trsttte
This must be some kind of joke, placeholder mistaken for reality or whatever else. Let's put aside all the mockery of blatant greed and look at previous nvidia launches

The Titan RTX launched for 2500$, a pretty insane price that was justified with unlocked professional features and full tensor core performance for example. The 3090 launched at 1500$ (with partner models allowed contrary to titan tradition and then supply, demand and mining sent everything to shit but let's focus on the 1500$) without any of these professional features unlocked and even the tensor core performance was limited like usually. It slotted in the place of the 2080ti.
Now, on the hills of Lovelace (supposedely coming out on the second half of this year, I'm betting on Q4 together with RDNA3 from AMD) they're releasing a 3090ti barely any better than the original 3090 (there's not much room to improve really) with the same bullshit limitations but with an insane mark up!?

Does nvidia want people to hate them!?!?!? What's the value here, win a couple of benchmarks? Publicity? Don't they read or watch what everyone is saying, this shit is insane! Is it just a flex - it's because we can fuck you that's why?

Seriously, what's going on over their heads, it's not like they'll be able to produce a large quantity of them anyway because the demand for halo products, particularly with prices like this, is small and this is a highly binned chip, what's the advantage of announcing something like this? This just doesn't make any sense
Posted on Reply
#54
RJARRRPCGP
I have a better chance of building 2 Alder Lake systems than getting an RTX 3090 series!
Posted on Reply
#55
ratirt
Hmm. When I bought my Red Devil 6900XT (I had no other choice) of course overpriced I thought to myself, You are a bit of an Idiot buying it. The prices will go down and you overpaid. Considering the prices now, I'm I don't feel an Idiot anymore. These prices are insane today and no price drops occurred. Actually, they got higher. $4K? I guess sky is the limit now.
Posted on Reply
#56
cst1992
qubitBack in 2011, I bought the top end card, a GTX 580, for £400. 11 years later, the top end card is about 10 times the price, even accounting for exchange rate differences. It's now way out of my price range. There's something wrong here.
Simple. It's a bubble. It's going to pop sooner or later, with prices returning to normal (or even lower because of all the investments in semiconductor manufacturing) in the coming months/years. Just not sure of the exact timeline yet.
kapone32Once again Ngreedia moves the goalposts of how expensive can the pricing table go on Gpus. It is very disturbing.
It's not going to sustain. It never does.
Posted on Reply
#57
FilipM
TiggerMaybe they are trying to price the poor out of computing.
With these prices that the normal folk cannot afford, we maybe going to the “Platform as a service” scenario for the consumer PC. Sad…
Posted on Reply
#58
Chomiq
ratirtHmm. When I bought my Red Devil 6900XT (I had no other choice) of course overpriced I thought to myself, You are a bit of an Idiot buying it. The prices will go down and you overpaid. Considering the prices now, I'm I don't feel an Idiot anymore. These prices are insane today and no price drops occurred. Actually, they got higher. $4K? I guess sky is the limit now.
That's how I felt about my 3080 Ti FE. At the time of its release it was insane priced, nowadays with 3070's going for €1000 paying €1199 for it didn't feel that bad.
Posted on Reply
#59
Fluffmeister
sam_86314And yet there will still be idiots with too much money who are willing to pay these prices.

+1

It's funny isn't it? The faux outrage Nvidia caused by introducing the Titan cards because people felt it was just an excuse to push prices up to 1K.

Then Nvidia say they were surprised how well they sold...
Posted on Reply
#60
qubit
Overclocked quantum bit
cst1992Simple. It's a bubble. It's going to pop sooner or later, with prices returning to normal (or even lower because of all the investments in semiconductor manufacturing) in the coming months/years. Just not sure of the exact timeline yet.
I sure hope you're right as this is beyond a joke.
Posted on Reply
#62
cst1992
qubitI sure hope you're right as this is beyond a joke.
Trust me man - this kind of thing happens in stock markets all the time. Prices are going to normalize - it's just a question of when.
PaganstompImage
I... don't think that's enough money to buy a 3090Ti.
Posted on Reply
#63
TheoneandonlyMrK
TiggerPics or it didn't happen
I think we have our answer.

With your new rig are you not quite eager for a new GPU?! , No offense intended a 980 Ti is a solid card but it's already been a effective purchase at this point, hard to say needs updating without sounding presumptuous but from my perspective my GPU needs replacing soon too.

Anyway how high would you pay in price, and what would you fairly expect to get IE 3080Ti or higher or lower.
Posted on Reply
#65
sam_86314
GreiverBladewell, it's a Swiss site that take all available online shop, that ship to/or are in Switzerland, prices and list them, you can search anything on it basically ...

aaaaaaannnddd ... yeah Swiss pricing is out of .... [heavily censored]

i am so glad to be Swiss ...

(although i am somewhat oddly proud to see that site as a reference on TPU ... :lovetpu: )

to quote myself ... "MSRP? what's that? a Unicorn?"

@darksf 175 eur a 1070? my 1070 was 526chf 5 years ago :laugh:

@Raevenlord price is in Chf (Swiss Francs) not Eur, although Euro rate is quite close to Chf... 3600 Chf make 3451.09 Eur (1chf/0.96eur that's a historical low :laugh: )
I managed to get my GTX 1070 for US$125 from a friend back in mid-2018.

Works out to about 114CHF with the current exchange rate.

I need this card to last forever.
Posted on Reply
#66
Prima.Vera
MetroidSheeps will love paying that much for it. I would not even pay 1100 usd on it, 1000 usd would be a buy.
Only if it includes ALL taxes and shipping fee. Maybe it would be worth it...
Posted on Reply
#67
RH92
stimpy88Just what nGreedia wanted.
Nah fanboy , just what capitalism wanted !
Posted on Reply
#68
Gundem
Not surprising at all. Unpleasant but expected. This seems to be the scenery of the road ahead for GPUs. Oh how we need competition.
Posted on Reply
#69
GreiverBlade
sam_86314I managed to get my GTX 1070 for US$125 from a friend back in mid-2018.

Works out to about 114CHF with the current exchange rate.

I need this card to last forever.
well ... mine did, and still, last ... no games i play @1620p60 are going under 40ish fps ... i could have far worse... and that card was also an insurance replacement for a "thunderstorm fried" Asus GTX 980 Poseidon 4gb, so even the value at the time was 526chf i did not really pay for it

or yes ... 1chf ... the Poseidon was 525chf, but that one i did win it in a local store giveaway :laugh: "one time a lucksack all time a lucksack"
Posted on Reply
#70
kapone32
If anybody buys this they are a Fanboy or just plain foolish. You could buy 2 6900XTs, 3 6800XT or 3 3080s for that price. The 3090 was already massively overpriced to begin with.
Posted on Reply
#71
wheresmycar
The pricing is never insane if the insane are willing to purchase. That's the problem, insanity is incurable.
Posted on Reply
#72
Tom Sunday
cst1992Simple. It's a bubble. It's going to pop sooner. It's not going to sustain.
Looks like I will need to be ‘hanging-on’ and nurturing my old EVGA 980ti for at least another 18-months. But at the same time and when the market ever stabilizes, I might as well get ready to pay $2,000 plus for a halfway decent gaming GPU. And more specifically at that time to play the more advance AAA gaming titles. That is what the world has come too.
Posted on Reply
#73
cst1992
GundemThis seems to be the scenery of the road ahead for GPUs.
Nope, this is a plain old money grab. The price bubble will pop soon enough.
Tom SundayI might as well get ready to pay $2,000 plus for a halfway decent gaming GPU.
Do you seriously think that $2000 for a midsize gaming GPU is sustainable when once upon a time a workstation-grade Titan GPU used to cost $999? Surely the dollar hasn't had to go through that much of a devaluation. If so, then America has worse problems on its hands than prices of hardware.
Posted on Reply
#74
mama
Pointless now old technology.
Posted on Reply
#75
Chrispy_
Anyone buying a 3090 Ti over a 3090 is very obviously broadcasting a message; "I have so much money I don't care how much you charge me"

Nvidia has listened, and here is their offering.

As stupidly-rich (or just stupid) as 3090Ti buyers may be, the added middle-finger from Nvidia is that they are highly likely to launch their RTX 4080 and 4090 cards in September.
Posted on Reply
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