Monday, January 31st 2022

Sony Acquires Bungie, Developer of Destiny and Halo Franchises, for $3.6 Billion

We believe games have limitless potential, and that to do anything worthwhile in entertainment, we must bet big on our vision, on our studio, and on our incredible team of trusted creators who build unforgettable worlds that truly matter to people.

In SIE, we have found a partner who unconditionally supports us in all we are and who wants to accelerate our vision to create generation-spanning entertainment, all while preserving the creative independence that beats in Bungie's heart. Like us, SIE believes that game worlds are only the beginning of what our IPs can become. Together, we share a dream of creating and fostering iconic franchises that unite friends around the world, families across generations, and fans across multiple platforms and entertainment mediums.
Today, Bungie begins our journey to become a global multi-media entertainment company.

CREATIVE FREEDOM
Since taking flight in 1991, Bungie has always charted the future with our own star map - a path that is driven by our people and for our community. We are continuing that journey with new worlds in development, and we can't wait to share them with you.

With SIE, the potential for our universes is unlimited. Our future games will take bold steps into unexplored spaces for Bungie, continue to push the boundaries of what is possible, and will always be built on a foundation of creating meaningful, lifelong friendships and memories.

We remain in charge of our destiny. We will continue to independently publish and creatively develop our games. We will continue to drive one, unified Bungie community. Our games will continue to be where our community is, wherever they choose to play.

With SIE's support, the most immediate change you will see is an acceleration in hiring talent across the entire studio to support our ambitious vision. If this speaks to you, and you want to help us put a dent in the universe, we are hiring across all disciplines for Destiny 2 and for all new worlds beyond.

THREE DECADES AND COUNTING
What makes our worlds come to life is our community and our people in the studio. Our people are the soul of Bungie. Empowered by our people, we have pushed the boundaries of what we thought was possible and transformed who we are as a company.

Over the past 30 years, the inviting worlds we've built have turned into thriving communities, and that community is the true magic. These communities have taken Bungie beyond games. They have forged life-long bonds, and humbled us with the real, meaningful good they drive within us and the world.

More than anything, SIE understands that our people and our community are both the priority, and the heart of our success, and are willing to stand alongside us as we continue to use our platform to drive action towards a more welcoming and equitable world. Our goal is to build a place where the world's most creative and talented people can come and do their best work, no matter who they are, where they are from, or how they identify.

That's the real dent in the universe we want to make -- the one we want to last beyond us.

Be a part of this future with us. See you Starside.
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44 Comments on Sony Acquires Bungie, Developer of Destiny and Halo Franchises, for $3.6 Billion

#26
lexluthermiester
IceShroomBuying one studio is not monopolistic, but buying a big publisher is though.
This. And considering that microsoft has already been buying up a lot of larger publishers, this looks like the move by microsoft to buy up the market, which is not good. For anyone.

Likewise, this buyout of Bungie by Sony, is also a bad thing.
ChomiqIt's not a race against Microsoft, it's a race against Apple, Facebook, Netflix, Amazon and China.
Not in the PC and Gaming Console market's. People are tired of gaming on phones and even tablets. They want machines with real power not constrained by battery life and lethargic mobile SOC performance.. Even Apples M-X series of SOCs is lacking in comparison to a PC or Gaming Console.
Posted on Reply
#27
Selaya
any consolidation is monopolistic.
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#28
NC37
Bungie hasn't been Bungie since they left Halo. Destiny is a pretend MMO at best with a forgettable story. Doesn't even feel like a Bungie title.

M$ goes out and buys the farm, Sony buys the has been that M$ took the best from before they let go and they aren't even going to make exclusives. lol. Make exclusives again if you want to sell consoles!
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#29
Vayra86
ShiBDiBEh, Microsoft and Sony bought game studios that are past their prime/bloated. Video games are one of the easiest markets for a small no name player to break into so I'm not concerned at all about "gaming studio monopolies!"
Its a different story when most games have their monthly gaming budget already allocated to a bunch of ondemand services. They're locked in, effectively, and very unlikely to 'step down' to paying for a single product. They could though, don't get me wrong, but still. Its not getting easier.

Cloud is the biggest threat right now for independent studios. Its the same principle as the platform war on mobile, except less enforced as the same device can still go offline. Though you might question how offline you can really game today.

As for this takeover... lol. Bungie is yesterday's news, already chewed apart and spat out by corporate. Now Sony's munching on the regurgitated remains. I get the counter move, but this is basically pissing away 3.6B.
IceShroomIf Sony want to survive they need to kick out the Elop and stop releasing their exclusive game on PC which draws customer to their platform. Otherwise buying one studio will do nothing.
Sony survives. Company's been at it much longer than MS in gaming, and more successful throughout the entire time. MS OTOH has built a long history of major fuck ups, from peripherals to the way they roll out services, to the hardware itself, to the PR surrounding it... they failed on all counts. Picked it back up, sure, but fail they did. Sony similarly screwed things up... but never the core of its product: a new console with solid (first party) titles. Sony sells hardware on the content. MS sells it on promises of unified services and connectivity. They still do! The latest release is the best proof. They had hardware, and literally then started considering what to run on it. They're still working on that, too, with the recent take over. Agile indeed... :) Their console release is literally that, releasing little chunks to finally get to some minimum viable product.

The two companies also have a radically different business approach. They can differentiate even just by doing everything differently. MS hasn't got the same agenda, they're not tied to console as Sony is, and similarly, Sony isn't tied to PCs. I'm still quite convinced cloud gaming won't be able to bleed over different markets, or really take over at all. It'll likely exist side by side with everything else.
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#30
Rahnak
I'm more surprised Sony hasn't bought Square Enix yet.
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#31
sepheronx
RahnakI'm more surprised Sony hasn't bought Square Enix yet.
I really hope they don't.

The merge with Enix was bad enough.
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#32
Durvelle27
RahnakI'm more surprised Sony hasn't bought Square Enix yet.
They couldn't afford to
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#33
AdmiralThrawn
ShiBDiBEh, Microsoft and Sony bought game studios that are past their prime/bloated. Video games are one of the easiest markets for a small no name player to break into so I'm not concerned at all about "gaming studio monopolies!"
Microsoft and sony own roughly 60% of tripple A game studios now. Pretty soon it won't be easy for new games to pop up when the entire gaming market is owned by the people who make the consoles.
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#34
lexluthermiester
RahnakI'm more surprised Sony hasn't bought Square Enix yet.
That'll never happen. S/E is too big.
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#35
Rahnak
Durvelle27They couldn't afford to
lexluthermiesterThat'll never happen. S/E is too big.
SE has a market cap just under 6b, based on the latest deals, could probably go for about 9b. Not challenging your assessment that SE was too expensive/big, but how did you come to that conclusion? Based on SIE's yearly profit?
Posted on Reply
#36
lexluthermiester
RahnakSE has a market cap just under 6b, based on the latest deals, could probably go for about 9b. Not challenging your assessment that SE was too expensive/big, but how did you come to that conclusion? Based on SIE's yearly profit?
Market cap is not the tell all sum value of a company. S/E is headquartered in Japan, but like many other companies, it's regional operations are divided and separated from the home operating market. Last time I looked into it, S/E had a global asset value of about 13B(but it's been a few years). Even for Sony, that's a chunk of change.

EDIT:
Looks like we were both wrong.
www.hd.square-enix.com/eng/ir/finance/
283B yen as of 3/2021 which translates to $2.4B.

I could swear it was much higher.
Posted on Reply
#37
Totally
DeathtoGnomesSo I found this pic about a who owns what in gaming.


I dont remember if there was another front page announcement on this.
I didnt know at first, but Bungie was not under anyone else's umbrella, it was a stand alone company.
Epic games is missing from the Tencent section.
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#38
Mistral
Revange for Activision/Blizzard, eh?
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#39
lexluthermiester
TotallyEpic games is missing from the Tencent section.
No, they're not.
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#40
Kohl Baas
seth1911Ubisoft nope,
Take 2 nope,
Tencent, nope,
Microsoft, nope ( i did delete WoW after the political corectness bullshit, sjw should get c..... )
Don't forget to nope out EA aka. "the two letter satan" for all the studios they murdered out of greed...
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#41
DeathtoGnomes
TotallyEpic games is missing from the Tencent section.
if Tencent had Epic there would not be free games.
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#42
simlife
such abs annswer they left act/blizz because over corpartate then took a buy out that is 100% s counter ideal
Posted on Reply
#43
sparks
when bungie told me and my friends install this rootkit or get out.
WE LEFT F bungie and their bs.
thanks for letting us pay and pay then go to hell attitude
Posted on Reply
#44
lexluthermiester
sparkswhen bungie told me and my friends install this rootkit or get out.
WE LEFT F bungie and their bs.
thanks for letting us pay and pay then go to hell attitude
What rootkit?
Posted on Reply
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