Tuesday, November 8th 2022

Cancelled NVIDIA GeForce RTX 4080 12GB Rebadged as RTX 4070 Ti, Bound for January?

NVIDIA had originally planned to launch the GeForce RTX 4080 16 GB, and the now-cancelled RTX 4080 12 GB in mid-November, but facing strong backlash from the press and social-media over the confusion the "RTX 4080 12 GB" branding would cause due to a vastly different hardware specification to that of the RTX 4080 16 GB (limited not only to the memory size); the company cancelled the launch of the RTX 4080 12 GB. We're hearing that with NVIDIA's board partners already having manufactured a large inventory of RTX 4080 12 GB cards, something had to be done. The partners could be undertaking a rebranding exercise, and the new brand is "GeForce RTX 4070 Ti."

According to kopite7kimi, a reliable source with NVIDIA leaks, the RTX 4080 12 GB will be rebranded as the RTX 4070 Ti. VideoCardz reports that the card is probably bound for a January 2023 launch. Based on the 4 nm "AD104" silicon, the RTX 4080 12 GB was supposed to max out the silicon, featuring 7,680 CUDA cores, 60 RT cores, 240 Tensor cores, 240 TMUs, 80 ROPs, and a 192-bit wide memory interface, running 12 GB of 23 Gbps GDDR6X memory (504 GB/s bandwidth). The RTX 4080 12 GB was originally slated to launch at a USD $900 price-point. It remains to be seen if NVIDIA is bold enough to sell a xx70-class product at $900. AMD is launching the Radeon RX 7900 XT at this price.
Sources: kopite7kimi (Twitter), VideoCardz
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81 Comments on Cancelled NVIDIA GeForce RTX 4080 12GB Rebadged as RTX 4070 Ti, Bound for January?

#26
the54thvoid
Super Intoxicated Moderator
nguyenMaybe AMD is talking out their ass too, using FSR Performance just to bring FPS >60 with RT :laugh:, meanwhile without FSR it looks like FPS are around 20-25
Well, 3090ti at 4k with RT gets 24fps without DLSS. So, if you're suggesting the $1000 AMD card has the same raw RT as that, I'd say AMD has done well on that front.
Posted on Reply
#27
Bwaze
Maybe they should have promised 200 - 300 % increase, as Nvidia did. :-D
Posted on Reply
#28
nguyen
the54thvoidWell, 3090ti at 4k with RT gets 24fps without DLSS. So, if you're suggesting the $1000 AMD card has the same raw RT as that, I'd say AMD has done well on that front.
Yep, but it's not enough, FSR Performance will turn IQ into a flickering/shimmering mess, even at 4K. The only way for enjoyable RT experience with rx7000 is with FSR2 Quality + Frame generation (so basically FSR3), but we don't know how FSR3 will turn out yet.

I had the 3090 for 2 years so I know how its RT experience was, For 4K60 with RT, DLSS Balanced/Performance must be used (CP2077, DL2, Watchdogs Legion, The Ascent, Chorus,The Medium, Ghostwire: Tokyo, etc...).
Posted on Reply
#29
the54thvoid
Super Intoxicated Moderator
You'll find it will be enough for many people. Myself included. I don't need 4k RT. I can use 1440p and mixed settings.
Posted on Reply
#30
Bomby569
it's a 4080 8GB : OH NO OMG

it's a 4070TI with the same price: let's queue for the release
VaderMy advice? Vote with your wallet and don't get worked up over what companies or consumers do
sure vote with the wallet, but what consumers, the sheep, do affects us all in a duopoly. If there were 500 brands sure.
Posted on Reply
#31
JAB Creations
I'm pretty sure some people referenced the "4080 12GB" as a 60-series class card. It would be hilarious if they not only released the card as a 70-series card though jumped the gun and released it as a Ti.

I just wish AMD would fire their marketing team and just clobber the crap out of Nvidia already.
Posted on Reply
#32
TheoneandonlyMrK
They, Nvidia. Just vindicated all those previous naysayers.

And proved once again what a shitty company they are, absolutely disgraceful.

If they had a flag I'd burn it.

They will End the Pc gaming ecosystem given time, by pricing it beyond the masses.
Posted on Reply
#33
b1k3rdude
As Nelson from The Simponsons is fond of saying "haw haw"! Are nVidia serious? from the few benchmarks that we got to see the 4080-12GB/4070Ti was not much better than my 3080-12GB. This card has been a sh*t show from the getgo. I traded/upgraded form my 3070 to the 3080-12gb at a cost of £200 (full price was £610). Why the actual f*** would I or anyone pay £900 just to get AV1 encoding and DLSS3, er nope. I havent had an ATi or AMD card since my old HD5780, but this cycle I might be going AMD again after 11yrs!
Posted on Reply
#34
Prima.Vera
nguyenWell, either fork up 1600usd and buy a 4090 now, or wait a year for 4080Super or 4070Super with much better pricing.
That's no such thing as "a better price" with 4000 generation cards from nGreedia.

Sadly, this is how is going to be from now on. In order to keep their callous profits, also due to extremely low yields, they will keep the prices exaggeratedly high and availability low.
They took the model of the Oil Cartel.
Just vote with your wallet people.
Posted on Reply
#35
Bomby569
TheoneandonlyMrKThey, Nvidia. Just vindicated all those previous naysayers.

And proved once again what a shitty company they are, absolutely disgraceful.

If they had a flag I'd burn it.

They will End the Pc gaming ecosystem given time, by pricing it beyond the masses.
so it's nvidia's fault people line up to buy their overpriced cards? they should lower the prices because they hate money?

who is really at fault here?
Posted on Reply
#36
GreiverBlade
well, obviously, when they "unlaunched" the 4080 12gb, almost everyone thought they would slap a 70/70Ti sticker on the 80 marking

i said/wrote once that every 2/3 gen Nvidia drastically augmented the MSRP for the same classe between gens
from 1070Ti 450$ msrp
to 2070 Super (which was just a fancy marketing moniker for a Ti in the end) "just" 50$ differences at 500$ msrp
but the 3070Ti was 600$ msrp (1300) that's 100$ more
400$ more? for the 40XXTi? yay, a new low is attained, even given the world economy this is exagerated.

oh well, i am set on the GPU side and unless AMD pull a RDNA2 with its RDNA3, the price are unaltered by any crypto[self censoring] and as long as they are cheaper than their Nvidia counterpart i will have no issues staying with what i have now
AMD is also doing a kinda same move as Nvidia ...
the 7700 XT specs are really low, even compared to a 6700 XT,
128bit memory? that's a low end class specification ...
8gb instead of 12? alright alright ...
2048 cores? not 2500+? now the joke is too much ... it's at best the RX 7600/7500 XT direct successor ... not a 6700XT successor


a 7900 XT/XTX seems attractive on the other hand ... specwise ... price wise hum ... 899/999 is not that high compared to Nv offering at 1599$ msrp (more realistically 2200$+++)

i think for me it's the 7800/7900 line who win the cake, but both actor turned same ... only the top lines are interesting (series with 8 and 9 in their naming ) while the one under are oddly spec'd and look more like bottom mid end that higher mid end.
Posted on Reply
#37
P4-630
I don't see any issues besides it's price maybe....
The 4070Ti should be faster than a 3090Ti and I expect more energy efficient doing it, I can't complain much about that, it comes down on the price...
Posted on Reply
#38
dyonoctis
ChaitanyaSo now instead of 60 series being rebadged as 80 its 60 series being rebadged to 70Ti, and sheep will be lining up in hoards to buy them.
So the GTX 1000/900 was also a scam then? the x80 was a xx104, when the x60 was a xx106. And here I thought that people loved those gen :D but more seriously, ADA seems to be really expensive to manufacture, the die name checks out, but anything below the 4090 gets more and more underwhelming
Posted on Reply
#39
medi01
CalenhadWhy? Because it is a *04 chip?
Who cares about names, really.
Because it's actually on xx60 levels:

P4-630The 4070Ti should be faster than a 3090Ti
Well... maybe in DF reviews... :D
JAB CreationsAMD would fire their marketing team
Ah, AMD's fault again, because of course, chuckle.

"I wish AMD rolls out... so that 4090 gets a bit cheaper.... but will buy it anyhow..."
Posted on Reply
#41
TheoneandonlyMrK
Bomby569so it's nvidia's fault people line up to buy their overpriced cards? they should lower the prices because they hate money?

who is really at fault here?
Good question, is it actually the apologist's, buyer's and fan's.

Because it's those glancing past what's just happened IE they originally tried to butt f£#@ they're own consumer's, and backing it as all fine nothing to see here that Could be the issue I agree.

I know who I blame you do you.
Posted on Reply
#42
usiname
P4-630
Just simple math, 4090 has 70% more cores than 4080 16GB, and the score is just 25% higher. Wanna bet of how reliable are these results from 3dtrash?
Posted on Reply
#43
Bomby569
TheoneandonlyMrKGood question, is it actually the apologist's, buyer's and fan's.

Because it's those glancing past what's just happened IE they originally tried to butt f£#@ they're own consumer's, and backing it as all fine nothing to see here that Could be the issue I agree.

I know who I blame you do you.
There are no good companies, especially public ones, they have one single objective, maximise profit for shareholders, if AMD had their numbers on Steam surveys they would do the exact same thing.
Consumers are the ones with all the power here, that's the ones i blame.

There's also the ones that allow this monopolies and duopolies but that's another discussion. If there were enough competition things would not be like this.
Posted on Reply
#44
Vayra86
VaderMy advice? Vote with your wallet and don't get worked up over what companies or consumers do
Exactly. Stop being sheep, because you are if you think some social media noise constitutes what actually happens on the market - or in the world tbh.

That whole line of communication is one big troll & bait. Those that take it, are the losers here - they make their minds ready for a purchase no one in their right mind would approve.

People are not lining up for 900 dollar GPUs like this. They never did and never will. This segment still covers a mere 3-5% of the entire discrete GPU market. And you know what, the vast majority retweeting for the popularity contest hasn't even got the money to buy anything remotely like it. They're just there for entertainment, which is manipulative practices. That's what trolling is all about. If you base your opinion off (sometimes adult-) kids with too much time on their phone, you've really lost the plot. But that's what we do...

Social media has been one massive marketing channel since Facebook. People should have understood that by now, but apparently, a lot of them think they're smarter than that. That is also why they create their own theories - they damn well found it on the internet through 'research', so its true, when in reality those are all self fulfilling prophecies, because that is how the algorithms on social media work to create revenue/profit. People are literally the product and they don't realize it.
Bomby569Consumers are the ones with all the power here, that's the ones i blame.

There's also the ones that allow this monopolies and duopolies but that's another discussion. If there were enough competition things would not be like this.
Consumers are the ones with power, but they are being manipulated, and there should be a wise government above them to keep that manipulation out of markets.

That last part is missing, and thus, so is the first. Completely free markets have never worked, ever, anywhere, at anytime. Regulation always happened, or protectionism, or whatever to keep 'free markets' in check. Through globalization, those checks and balances are under pressure, and internet made it a free for all. Ever since, things are spiralling out of control, and people slowly earned a new level of stupidity. Collectively, because we are all influenced by it.
Posted on Reply
#45
Chrispy_
So the 4070Ti has fewer than half the cores of the 4090, presumably the vanilla 4070 will be a cut-down to around 6500 CUDA cores for the sake of product segmentation.

What this means, is that the gap between the 4090 and 4070 is about the same size as the gap between the 3090 and the wimpy little 3060 - at least in terms of core count. The 3060's GK106 was such a big disappointment in terms of how chopped down it was, that it struggles to beat the 2060 Super from its previous generation.
Posted on Reply
#46
medi01
Chrispy_So the 4070Ti has fewer than half the cores of the 4090, presumably the vanilla 4070 will be a cut-down to around 6500 CUDA cores for the sake of product segmentation.

What this means, is that the gap between the 4090 and 4070 is about the same size as the gap between the 3090 and the wimpy little 3060 - at least in terms of core count. The 3060's GK106 was such a big disappointment in terms of how chopped down it was, that it struggles to beat the 2060 Super from its previous generation.
This could be "addressed" by saying "you know, 4090 is much faster than usual" (which it actually isn't, but hey).

However, consequences from that statement should be a much more modest pricing on the lower part of the lineup, which is nowhere to be seen.

I could imagine that that faux "4nm" process is quite pricey, so NV won't be able to have competitive pricing anywhere where AMD's MCM chips (with cheaper memory!!!) are present.
Posted on Reply
#47
neatfeatguy
Hyderzthe price will suck big time but im curious how this gpu will perform
would it be a 3080ti/90 similar equivalent? or maybe the 3080 10/12gb in between.
wonder where this gpu will slot into
Looking at the 3.0 DLSS graphs that have been released, the 4080 12GB showed it was roughly a 3090 equivalent. Sometimes just faster than the 3090Ti, sometimes slower. My guess would be it'll be just about that 3090 level.

That leaves us with what a 4070 will be. If you knock 10% performance off the 3090, you're left with a 3080. If they release a 4070 that doesn't perform as well as a 3080, that'll be really bad based on past generations of the xx70 models always coming out as being right about the speed of the previous gen's xx80Ti models.

4070Ti - performance of a 3090 and priced at $900. People will be going - it's like a 3090, but only $900!


I hope these folks realize that the xx70Ti models are not priced at nearly a grand in the past and a sharp price increase cannot be justified by inflation.
GTX 1070Ti = $450
RTX 2070 Super = $500
RTX 3070Ti = $600

If the 4070Ti comes in over $600 I'd consider it a complete failure. Seeing as how they wanted to push this as a 4080 12GB at $900, I'd venture to guess the 4070Ti will be priced at $800 and the 4070 will come in at $700 and both will be a complete waste of time, resources and money.

If the 4070 is around a 3080 performance, it would need to come priced in at $499 or less
Posted on Reply
#48
Vayra86
medi01This could be "addressed" by saying "you know, 4090 is much faster than usual" (which it actually isn't, but hey).

However, consequences from that statement should be a much more modest pricing on the lower part of the lineup, which is nowhere to be seen.

I could imagine that that faux "4nm" process is quite pricey, so NV won't be able to have competitive pricing anywhere where AMD's MCM chips (with cheaper memory!!!) are present.
You've earned an unignore from me with this nuanced post ;) I think you're right. Margins are under pressure, and this is the first attempt at keeping them intact.
Posted on Reply
#49
Chrispy_
neatfeatguyIf the 4070 is around a 3080 performance, it would need to come priced in at $499 or less
Yup. The 3080 is a "$699" MSRP after all, and despite the mad pricing for most of its life you can now buy them used for $550 as well as find them at MSRP.
medi01This could be "addressed" by saying "you know, 4090 is much faster than usual" (which it actually isn't, but hey).

However, consequences from that statement should be a much more modest pricing on the lower part of the lineup, which is nowhere to be seen.

I could imagine that that faux "4nm" process is quite pricey, so NV won't be able to have competitive pricing anywhere where AMD's MCM chips (with cheaper memory!!!) are present.
Yeah, if they take the "faster than usual" argument to heart, then it should mean that the pricing on AD104 and AD106 products are far more reasonable.

Honestly, the $999 for 85% the performance of a 4090 sets a really good precendent for mid-tier GPU pricing this generation. I'm expecting some real competition at the performance level near AMD's next die size down the stack. If it's a 256-bit part with 6144 shaders, it really should be comfortably beating the newly-renamed 4070Ti.

This is all pretty wishful speculation for now though, based on the terribly small amount of imprecise performance data vs a 6950XT. Honestly, AMD's numbers of "1.5x faster" are woefully inaccurate. It could be 1.45x rounded up or 1.549x rounded down. "55% faster" is actually a 22% improvement over "45% faster" so we've potentially got a 22% margin of error in AMD's data, which doesn't really help anyone accurately zero in on where the 7900XTX really lies in comparison to the 4090.
Posted on Reply
#50
robot zombie
Vayra86Exactly. Stop being sheep, because you are if you think some social media noise constitutes what actually happens on the market - or in the world tbh.

That whole line of communication is one big troll & bait. Those that take it, are the losers here - they make their minds ready for a purchase no one in their right mind would approve.

People are not lining up for 900 dollar GPUs like this. They never did and never will. This segment still covers a mere 3-5% of the entire discrete GPU market. And you know what, the vast majority retweeting for the popularity contest hasn't even got the money to buy anything remotely like it. They're just there for entertainment, which is manipulative practices. That's what trolling is all about. If you base your opinion off (sometimes adult-) kids with too much time on their phone, you've really lost the plot. But that's what we do...

Social media has been one massive marketing channel since Facebook. People should have understood that by now, but apparently, a lot of them think they're smarter than that. That is also why they create their own theories - they damn well found it on the internet through 'research', so its true, when in reality those are all self fulfilling prophecies, because that is how the algorithms on social media work to create revenue/profit. People are literally the product and they don't realize it.


Consumers are the ones with power, but they are being manipulated, and there should be a wise government above them to keep that manipulation out of markets.

That last part is missing, and thus, so is the first. Completely free markets have never worked, ever, anywhere, at anytime. Regulation always happened, or protectionism, or whatever to keep 'free markets' in check. Through globalization, those checks and balances are under pressure, and internet made it a free for all. Ever since, things are spiralling out of control, and people slowly earned a new level of stupidity. Collectively, because we are all influenced by it.
This is the sober take on the matter.

Chronic onlineness goes missed by people now the same way TV brain rot went overlooked in the 80s. It used to be limited to loners, but now, even your average normie is internet-brained.

So much has changed when it comes to what influences people and we havent caught up. I dont really fault people entirely for their poor decisions and observations. When it comes to the internet, there are a lot of natural biases at play. I think we are all a little lost these days. I think the levels of manipulation and confusion introduced by the internet functionally disempower people when it comes to thinking for themselves and properly protecting their interests. Toxic behaviors and attitudes have been normalized to the point where I dont think your average person even appreciates the levels of negativity and and internet-based meta-thinking they carry with them as a simple byproduct of constant engagement with social media. The screen still turns off, but you dont fully leave that reality.

I like to think there is a lot about human decision making that happens outside of a person's awareness. We are collectively learning what it means to take that for granted. At some point, a person has to look inward at all of the meaningless things that have come to live inside them and start asking where it is all coming from.

Sadly, the pace of modern living essentially deprives many of much opportunity or even encouragement to keep to that level of introspection. I think the amount of effort it takes now is unreasonable to hold people to. Emotional fatigue sets in and people understandably reach for what is closest to them for resolution. To me its a simple matter of society leaving more people in that position than it used to.

I think with more understanding and yes, regulation, peoples habits in discussing, observing, and buying would change too. As it is now, the internet is a decision-making and emotional-processing hazard that nobody is prepared for and many are taking major advantage of - its a novel drug.
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