NVIDIA had originally planned to launch the GeForce RTX 4080 16 GB, and the now-cancelled RTX 4080 12 GB in mid-November, but facing strong backlash from the press and social-media over the confusion the "RTX 4080 12 GB" branding would cause due to a vastly different hardware specification to that of the RTX 4080 16 GB (limited not only to the memory size); the company cancelled the launch of the RTX 4080 12 GB. We're hearing that with NVIDIA's board partners already having manufactured a large inventory of RTX 4080 12 GB cards, something had to be done. The partners could be undertaking a rebranding exercise, and the new brand is "GeForce RTX 4070 Ti."

According to kopite7kimi, a reliable source with NVIDIA leaks, the RTX 4080 12 GB will be rebranded as the RTX 4070 Ti. VideoCardz reports that the card is probably bound for a January 2023 launch. Based on the 4 nm "AD104" silicon, the RTX 4080 12 GB was supposed to max out the silicon, featuring 7,680 CUDA cores, 60 RT cores, 240 Tensor cores, 240 TMUs, 80 ROPs, and a 192-bit wide memory interface, running 12 GB of 23 Gbps GDDR6X memory (504 GB/s bandwidth). The RTX 4080 12 GB was originally slated to launch at a USD $900 price-point. It remains to be seen if NVIDIA is bold enough to sell a xx70-class product at $900. AMD is launching the Radeon RX 7900 XT at this price.