Tuesday, February 21st 2023
Graphics Card Prices Doubled on Average Between 2020 and 2023: Mindfactory Data
Mindfactory.de is hardly the largest tech retailer out there, but it's renowned for putting out its sales figures in public that provide sharp market insights. The latest of these concerns graphics card average selling price (ASP). The store notes that graphics card ASPs have doubled in a span of just 3 years, which marks an unnatural deviation from inflation, and cannot adequately be explained by rising chip costs due to Moore's Law either buckling or losing relevance. While Intel is a firm believer in Moore's Law, and to a smaller extent so is AMD (which disaggregated its CPUs and GPUs to continue shipping cutting-edge products at lower costs); NVIDIA considers Moore's Law dead, and thinks it needs to keep bigger and bigger GPUs to offer generational performance uplifts.
The store notes that as on February 2020, the AMD Radeon graphics card ASP stood at 295.25€, with the store having made 442,870€ in sales. For NVIDIA GeForce graphics cards, the ASP figure stood at 426.59€, and total sales at 855,305€. As of Feb 2020, AMD lacked high-end products (this was before the RDNA2 comeback), and so the NVIDIA ASP is higher. Fast forward to February 2023, and we see a doubling in the ASPs. For AMD Radeon graphics cards, this stands at 600.03€, with €1.02 million in sales; and for NVIDIA GeForce, the ASP is at 825.20€, with €1.84 million in sales.
Source:
200cm17cm100kg (Reddit)
The store notes that as on February 2020, the AMD Radeon graphics card ASP stood at 295.25€, with the store having made 442,870€ in sales. For NVIDIA GeForce graphics cards, the ASP figure stood at 426.59€, and total sales at 855,305€. As of Feb 2020, AMD lacked high-end products (this was before the RDNA2 comeback), and so the NVIDIA ASP is higher. Fast forward to February 2023, and we see a doubling in the ASPs. For AMD Radeon graphics cards, this stands at 600.03€, with €1.02 million in sales; and for NVIDIA GeForce, the ASP is at 825.20€, with €1.84 million in sales.
52 Comments on Graphics Card Prices Doubled on Average Between 2020 and 2023: Mindfactory Data
The graphic below (source: Epiphany) is a snapshot of unit GPU sales at MF during a week in January 2023 and maybe helps explain the averages.
As if we REALLY needed to be reminded of the nonsense pricing for GPU's :(
I have some news for you: Cheap PC hardware days are over. It's a niche market with no competition and they will milk us dry. You decide. Do you like games, or do you want to spend the next 30 years sitting on an RX480 and hope for a miracle that will never come?
While it's not news that graphic cards are MUCH MORE expensive on average now than 3 years ago, the fact that they are on average DOUBLE the price IS NEWS.
Actually my last brand new card was a GTX 950 when it launched and after that I only owned second hand cards and luckily they all worked fine for years until I sold them after upgrading to a new card.
On average I try to keep and use my GPUs for ~3 years so I aint buying anything for a while unless my card dies on me in the next 2+ years or so. 'bought my 3060 Ti in 2022 september'
Also, current generation does not even have midrange.
It's not just nvidia greed, everything is far more expensive today. My grocery bill has gone from ~$35 a week to over $60, for the same selection. My heating bill went from $39 a month to $127. The price of everything has shot up. That's what happens in hyperinflation, real inflation was 16% last year, not 8%, and it was similar the year before, much like the definition of "recession", the government has repeatedly changed the CPI calculator to avoid the inconvenient truth of inflation.
The $400 GPU today is the $200 CPU of 2016. There's no getting around it, short of an economic collapse on par with 2008 that plunges the majority into poverty and suppresses wages for another decade.