Mindfactory.de is hardly the largest tech retailer out there, but it's renowned for putting out its sales figures in public that provide sharp market insights. The latest of these concerns graphics card average selling price (ASP). The store notes that graphics card ASPs have doubled in a span of just 3 years, which marks an unnatural deviation from inflation, and cannot adequately be explained by rising chip costs due to Moore's Law either buckling or losing relevance. While Intel is a firm believer in Moore's Law, and to a smaller extent so is AMD (which disaggregated its CPUs and GPUs to continue shipping cutting-edge products at lower costs); NVIDIA considers Moore's Law dead, and thinks it needs to keep bigger and bigger GPUs to offer generational performance uplifts.

The store notes that as on February 2020, the AMD Radeon graphics card ASP stood at 295.25€, with the store having made 442,870€ in sales. For NVIDIA GeForce graphics cards, the ASP figure stood at 426.59€, and total sales at 855,305€. As of Feb 2020, AMD lacked high-end products (this was before the RDNA2 comeback), and so the NVIDIA ASP is higher. Fast forward to February 2023, and we see a doubling in the ASPs. For AMD Radeon graphics cards, this stands at 600.03€, with €1.02 million in sales; and for NVIDIA GeForce, the ASP is at 825.20€, with €1.84 million in sales.