Saturday, March 18th 2023
EK Issues Explanation Regarding Upcoming 8% Price Increase of Select Products
EK, the premium liquid cooling gear manufacturer, has issued a statement for its loyal customer base regarding the upcoming changes in the pricing of certain products: Dear and valued EK customers. In light of full transparency, we wanted to inform you of some changes that will be taking place in the coming weeks. Due to various factors like raw material sourcing difficulties, material prices, and labor costs, we will raise the prices of a selected range of our products.
These changes will occur on March 31, 2023, and the price increase will only affect certain products. Those prices will increase by 8% on average, applying to any selected product or product line our company currently offers.
All orders placed before March 31, 2023, will NOT be affected by these price adjustments.
We assure you we have not made this decision lightly but were forced to do so due to all the recent changes in the market. Since our priority is the satisfaction of our customers and community, we are following your feedback. We heard you on what improvements you'd like to see and are committed to further improving our design, quality, and customer support to fulfill your expectations.
We remain committed to providing you with the best possible products and customer service, and this price increase will allow us to continue to do so. We understand that you have choices when it comes to your purchasing decisions, and we appreciate your continued support and loyalty to our brand.
If you have any questions or concerns about these changes, please do not hesitate to reach out to us.
Thank you for your understanding.
Team EK
Source:
EKWB
These changes will occur on March 31, 2023, and the price increase will only affect certain products. Those prices will increase by 8% on average, applying to any selected product or product line our company currently offers.
We assure you we have not made this decision lightly but were forced to do so due to all the recent changes in the market. Since our priority is the satisfaction of our customers and community, we are following your feedback. We heard you on what improvements you'd like to see and are committed to further improving our design, quality, and customer support to fulfill your expectations.
If you have any questions or concerns about these changes, please do not hesitate to reach out to us.
Thank you for your understanding.
Team EK
14 Comments on EK Issues Explanation Regarding Upcoming 8% Price Increase of Select Products
At-least EK is made within Europe! :)
Nice stuff but yeah ek tax getting higher so just happy I'm not needing any gear and there are other local options now days to if I were :cool:
Still makes even more inaccessible products to put off anyone potentially interested in custom water cooling.
Where's the darn logic?
This looks like a company who does not understand how market works. You will be grinded even more with business model like in 90ties. EU or not you are not competitive not because if raw material cost rise, but lack of management and outdated business model.
There is nothing special having access to CNC milling or laser cutting machine these times, product prices span into the territory where it is cheaper to order yourself, as it ain't a rocket science to design a brick of copper and plastic, it ain't a car part in need to withstand dozens of BARs. And you simply design and go to local Motor Sports dudes, that make almost any part of their vehicle daily from scratch, and they are not stupid daisies, they know their job well. Make 3D print prototype as most usually do before, see how it looks, if it fits and and give the design. If the block price is over 200€... and you order the raw copper in few tons? Who are trying to fool??? Around 100€ for a block, okay, no need to stress... but 200 and over? For a piece of brick and plastic with a few 5cent rubber seals and unneeded $2 RGB bling?
Water cooling is on sale on almost every shop. The value on 2nd hand is very low. Its not an investment, its a just-for-fun.
Yeah 8% is less than VAT :laugh: