Thursday, March 21st 2024

Qualcomm Announces the Snapdragon 7+ Gen 3, Featuring Exceptional On-Device AI Capabilities

Qualcomm Technologies, Inc., unveiled today the Snapdragon 7+ Gen 3 Mobile Platform, bringing on-device generative AI into the Snapdragon 7 series. The Mobile Platform supports a wide range of AI models including large language models (LLMs) such as Baichuan-7B, Llama 2, and Gemini Nano. Fueling extraordinary entertainment capabilities, Snapdragon 7+ Gen 3 also brings new select Snapdragon Elite Gaming features to the 7-series including Game Post Processing Accelerator and Adreno Frame Motion Engine 2, enhancing game effects and upscaling gaming content for desktop-level visuals. Plus, this platform brings top-notch photography features with our industry-leading 18-bit cognitive ISP.

"Today, we embark on the latest expansion in the 7-series to create new levels of entertainment for consumers - integrating next-generation technologies for richer experiences," said Chris Patrick, senior vice president and general manager of mobile handsets, Qualcomm Technologies, Inc. "Snapdragon 7+ Gen 3 is packed with support for incredible on-device generative AI features and provides incredible performance and power efficiency, while bringing Wi-Fi 7 to the Snapdragon 7 Series for the first time."
"We are delighted to announce that OnePlus will be among the first smartphone brands to adopt the groundbreaking Snapdragon 7+ Gen 3 Mobile Platform," said Louis Li, President of OnePlus China. "With this powerful platform, we are excited to bring our customers outstanding on-device intelligence, exceptional gaming experiences, and remarkable photography capabilities, among other features. Stay tuned for the upcoming announcement of our commercial devices, as we continue to push the boundaries of innovation and deliver extraordinary experiences to our users."

Snapdragon 7+ Gen 3 will first be adopted by key OEMs including OnePlus, realme and SHARP with the first device expected to be announced in the next few months. For more information about the platform visit our product brief or website.
Source: Qualcomm
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31 Comments on Qualcomm Announces the Snapdragon 7+ Gen 3, Featuring Exceptional On-Device AI Capabilities

#26
Wirko
NoyandGoogle is planning LLM to Google assistant, to turn it into a real chatbot. For image generation, there are a ton of apps and filters that can leverage this. Yhea that seems shallow, but those kinds of stuff make a killing.

It seems that on device processing is also more reactive than cloud processing. The latter is favoured when you need to process a massive amount of data or need higher accuracy.
Also think of things like real time video processing and real time voice translation (not just between Mandarin and Arabic but also between angry English and polite English - depending on who you're talking to).
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#27
dragontamer5788
Dr. DroWhy do we want AI crammed into even midrange smartphone SoCs? What's the benefit? I'm still waiting for ANY of these companies to prove me that AI will drastically change my daily workflow and improve it meaningfully
Investors will pour money into Qualcomm and their stock prices will rise up, because of a few "AI Headlines".

Oh, do you mean an actual advantage for the chip? Ummm.... slightly faster BF16 and/or INT8 SIMD operations and matrix multiplications?
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#28
Kn0xxPT
Maybe someone have more insites about ARM. Wasn't ARM a branch of Intel, that Intel sold them because they were "useless" ?
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#29
dragontamer5788
Kn0xxPTMaybe someone have more insites about ARM. Wasn't ARM a branch of Intel, that Intel sold them because they were "useless" ?
XScale was Intel's ARM processor.

ARM always was ARM. ARM never made a chip, ever. ARM just sells chip designs to other companies (such as Intel, Qualcomm, NVidia, AMD, Microchip, TI, etc. etc.). Qualcomm is also a fabless chip company, as in they don't own any factories that can make chips, so they take ARM's design, customize it a bit more, call it a Snapdragon and then finally sends the order to TSMC to build the final chip.
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#30
Kn0xxPT
dragontamer5788XScale was Intel's ARM processor.

ARM always was ARM. ARM never made a chip, ever. ARM just sells chip designs to other companies (such as Intel, Qualcomm, NVidia, AMD, Microchip, TI, etc. etc.). Qualcomm is also a fabless chip company, as in they don't own any factories that can make chips, so they take ARM's design, customize it a bit more, call it a Snapdragon and then finally sends the order to TSMC to build the final chip.
Thanks!
So if Intel had pushed more effort on XScale( Intel sold it ) instead of Atom, today it would be another player in the ARM ecosystem.
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#31
dragontamer5788
Kn0xxPTThanks!
So if Intel had pushed more effort on XScale( Intel sold it ) instead of Atom, today it would be another player in the ARM ecosystem.
ARMv7 is a very long time ago.

Intel would likely be about the same level of ARM-competitor as Microchip's SAMA5D2 line, which exists today but... its not like a major ARM player.

That's the thing. If you compete on commodity processors (like ARM), there's no guarantee that you'll turn into Apple or Qualcomm. You're far more likely to turn into Ti, Microchip or NXP. Still respectable chipmakers but not the top end. Tech is very much a winner-take-all system, the losers lose everything.

I don't think Intel XScale was ever at the same level of reputation as TI AM335x processors either. I'd say Intel likely made the right choice to pull out but XScale really was long before my time. So maybe you'll find some XScale fanboy out there who can give you more details, lol. But from my more modern lens, I think Intel made the right choice to leave.
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