Thursday, December 5th 2024
Mozilla Rebrands, Reaffirms its Mission To Protect Open Web Despite Advocacy Team Layoffs
Earlier this year, it was revealed that Mozilla's entire advocacy team was caught in a round of layoffs, leading to speculation that Mozilla would be giving up its advocacy entirely, shifting to a more commercial focus. Now, with the announcement of Mozilla's new branding, aside from updating the brand's look, it seems as though the Firefox company wants to reassure users of its software that it is still dedicated to its mission to "keep the internet free, open, and accessible." The new branding strategy includes a new logo, typeface family, new icons, a T. rex mascot, and new colors.
The new branding push from Mozilla sees the brand move an appearance seemingly inspired by both its history and the text-based OS interfaces of the early years of computing. For the rebranding, Mozilla partnered with design firm JKR (Jones Knowles Ritchie), and the new branding features a cutesy DOS-style flag that doubles as a T. rex, hinting to past Mozilla logos. In the announcement of the rebranding, boldly titled "Reclaim the internet: Mozilla's rebrand for the next era of tech," Mozilla emphasizes that the new look is meant to convey the company's intention throughout its whole ecosystem of products. It seems as though Mozilla is trying to remind everyone that it's work towards a more open internet extends beyond just the advocacy team it recently laid off.
Mozilla says that its aim is to provide internet products and services that put privacy and people first:
Sources:
Mozilla, JKR
The new branding push from Mozilla sees the brand move an appearance seemingly inspired by both its history and the text-based OS interfaces of the early years of computing. For the rebranding, Mozilla partnered with design firm JKR (Jones Knowles Ritchie), and the new branding features a cutesy DOS-style flag that doubles as a T. rex, hinting to past Mozilla logos. In the announcement of the rebranding, boldly titled "Reclaim the internet: Mozilla's rebrand for the next era of tech," Mozilla emphasizes that the new look is meant to convey the company's intention throughout its whole ecosystem of products. It seems as though Mozilla is trying to remind everyone that it's work towards a more open internet extends beyond just the advocacy team it recently laid off.
In a time of privacy breaches, AI challenges and misinformation, this transformation is all about rallying people to take back control of their time, individual expression, privacy, community and sense of wonder.It's been public knowledge for a while that Mozilla isn't in the best situation when it comes to finances, hence the need for the aforementioned layoffs, and the non-profit could be trying to incorporate some of the work previously done by the advocacy team into the regular company's operations, and the messaging of the new branding appears to be how it aims to do that.
At the heart of this transformation is making sure people know Mozilla for its broader impact, as well as Firefox. Our new brand strategy and expression embody our role as a leader in digital rights and innovation, putting people over profits through privacy-preserving products, open-source developer tools, and community-building efforts.Read Mozilla's full briefing on the new brand identity on the organization's blog. Design firm JKR also has a write-up with some of the more artistic justifications included there.
49 Comments on Mozilla Rebrands, Reaffirms its Mission To Protect Open Web Despite Advocacy Team Layoffs
www.srware.net/iron/
Sadly not as popular as it deserves to be.
Personally I use Thorium-Win.
But don't dare to turn the orange fox with a fiery tail into ASCII art!
At this point I don't have any hope for Firefox, I've used it for years and i'll still use it because Google is nerfing ad blockers, if Firefox does fail at least there are several forks of the browser.
Do the browser coders have eyes and visit their own site? But by all means keep pretending you can't see what I'm saying.
Besides, I don't visit my company's public website at all. I'm off work, so why would I?
firefox-source-docs.mozilla.org/browser/tabunloader/
support.mozilla.org/en-US/kb/unload-inactive-tabs-save-system-memory-firefox
To tweak how long to wait idle before unloading - browser.tabs.min_inactive_duration_before_unload and edit in milliseconds.Try setting Firefox to open each unique domain in its own process. I find that the separation helps a lot with stability and improves predictability of memory use that includes the natural overhead that comes with an increased number of processes. With Tab Mix Plus in multirow mode giving me about 5-6 rows of scrollable tabs (mostly unopened), I'm only at 1.2 GB of memory use. This is with 28 active extensions.
dom.ipc.processCount.webIsolated
dom.ipc.processCount
I set these to the maximum value of 2147483647, which is completely unnecessary, just 100 is good enough already.
yoric.github.io/post/why-did-mozilla-remove-xul-addons/
(That's just my academic curiosity, I'm the 180° opposite of a tab hoarder)