Wednesday, January 15th 2025

AMD Radeon RX 9070 XT & RX 9070 Custom Models In Stock at European Stores

AMD's board partners flaunted their new Radeon RX 9070 XT and RX 9070 custom models at last week's CES trade event, but no one expected to see retail units pop up anytime soon after the concluded Las Vegas showcase. Earlier today, a brave soul uploaded compelling new evidence on Team Red's subreddit—they claim that they were surprised to see the "early" delivery of Radeon RX 9070 XT and RX 9070 graphics card stock. Uploaded photos seem to show several boxed Sapphire Pulse models sitting in an Israeli computer store's stockroom. This leak has semi-ruined Sapphire's staggered Pulse-oriented marketing campaign—yesterday, a teaser image emerged via an official social media post.

Industry watcher, momomo_us, has gathered proof of GIGABYTE Radeon RX 9070 XT GAMING OC 16G and Radeon RX 9070 GAMING OC 16G model stock reaching Danish shores. According to VideoCardz, Føniks Computer's online store had at least four units available for purchase and immediate shipping (same business day). Entries for the two models have also appeared on Geizhals—this German price comparison engine lists January 24 as a market launch date. This information could be subject to change—AMD is likely still working on finalizing release window parameters. After all, recent pre-launch leaks have contained incomplete data and errors. It should be noted that NVIDIA's GeForce RTX 50 series is set to hit international markets on January 30—is Team Red planning to pre-empt this rollout?
Sources: Foniks Computer DK, momomo_us, VideoCardz, Geizhals DE, AMD Reddit
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226 Comments on AMD Radeon RX 9070 XT & RX 9070 Custom Models In Stock at European Stores

#201
3valatzy
The price has been leaked.

So high price suggests it will be considerably faster than RTX 4090?! :kookoo:

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#202
remekra
3valatzyThe price has been leaked.

So high price suggests it will be considerably faster than RTX 4090?! :kookoo:

Placeholder price
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#203
Quicks
remekraPlaceholder price
Has been said so many times, why people still on about this is just stupid!

But AMD as they are, are always their own worse enemy!
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#204
AusWolf
QuicksHas been said so many times, why people still on about this is just stupid!
Because people still won't get it into their heads as it seems.
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#205
3valatzy
Quicksthis is just stupid!
Probably they want to try to see how many will act stupid and put these stupid things in their order carts! :laugh: :roll:
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#206
remekra
3valatzyProbably they want to try to see how many will act stupid and put these stupid things in their order carts! :laugh: :roll:
Price is a placeholder but at least thats another confirmation that those cards will probably launch on 23.01, one week ahead of Nvidia.
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#207
john_
3valatzyThe price has been leaked.

So high price suggests it will be considerably faster than RTX 4090?! :kookoo:

That's a small Greek shop that you can ignore. I mean they say "4-10 days" shipping, like they already have the cards.
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#208
dartuil
Looking for 9070xt but not more than 600€.
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#209
Legacy-ZA
Visible Noise100% agree. $549.99. Their biggest fans will jump at it, the restock will sit there unsold, and AMD will be clueless as to why they have no sales.

People may not like Nvidia pricing, but at least they don’t screw over their biggest fans - the early adopters - the way AMD does. Lots of people must have felt so warm and snugly after AMD cut the price of Zen5 three weeks after release.
Damn, if AMD prices it at $550, it will give me serious pause until nGreedia match the price/performance. That would be so juicy. <3
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#210
Wasteland
Read a rumor today that AMD was caught completely by surprise by Nvidia's pricing scheme for Blackwell, which makes perfect sense and is in line with much of the speculation on this forum. But apparently the reason we see so many reports of AMD cards sitting in retail stock rooms is that AMD distributed those cards to retailers at an agreed price point that now isn't tenable. They're stuck trying to renegotiate with retailers before they offer those cards to the public.

It is, in short, another price-related AMD-marketing fiasco. Perhaps the biggest in recent memory. What a disappointment. It's just a rumor, of course, but it fits the facts.
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#211
AusWolf
WastelandRead a rumor today that AMD was caught completely by surprise by Nvidia's pricing scheme for Blackwell, which makes perfect sense and is in line with much of the speculation on this forum. But apparently the reason we see so many reports of AMD cards sitting in retail stock rooms is that AMD distributed those cards to retailers at an agreed price point that now isn't tenable. They're stuck trying to renegotiate with retailers before they offer those cards to the public.

It is, in short, another price-related AMD-marketing fiasco. Perhaps the biggest in recent memory. What a disappointment. It's just a rumor, of course, but it fits the facts.
I don't think that rumor has any basis. The 5070 is a 12 GB card, so AMD could have played the "we give you more VRAM" game. Unless the 9070 XT is priced closer to the 5070 Ti, which seems to be false by other rumours which predict ~$500. Also, a price adjustment would have been possible by offering retailers a partial refund for the cards they already have. There was nothing to catch AMD off guard, imo.
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#212
Wasteland
AusWolfI don't think that rumor has any basis. The 5070 is a 12 GB card, so AMD could have played the "we give you more VRAM" game. Unless the 9070 XT is priced closer to the 5070 Ti, which seems to be false by other rumours which predict ~$500. Also, a price adjustment would have been possible by offering retailers a partial refund for the cards they already have. There was nothing to catch AMD off guard, imo.
The contention is that AMD has burned retailers with its handling of such cashback payments in the past. I suppose there could be some friction with AIBs, too. Again, I don't know if the rumor is true, but it does fit the facts. Have you ever heard of a situation where there were widespread reports of retailers holding GPUs long before the products were even officially announced? Maybe I've been living under a rock, but this whole thing seems highly unusual to me. And it's well established that AMD can't help stepping on its own genitals, WRT to pricing strategy.
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#213
AusWolf
WastelandThe contention is that AMD has burned retailers with its handling of such cashback payments in the past. I suppose there could be some friction with AIBs, too. Again, I don't know if the rumor is true, but it does fit the facts. Have you ever heard of a situation where there were widespread reports of retailers holding GPUs long before the products were even officially announced? Maybe I've been living under a rock, but this whole thing seems highly unusual to me. And it's well established that AMD can't help stepping on its own genitals, WRT to pricing strategy.
I agree that the situation is highly unusual, but none of the rumours make any more sense to me than the situation itself.

I've switched my brain into "wait for events to unfold" mode. We should be close enough to the actual launch anyway.

Edit: Or maybe the launch driver isn't ready yet.
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#214
remekra
remekraPrice is a placeholder but at least thats another confirmation that those cards will probably launch on 23.01, one week ahead of Nvidia.
I'm taking that back. Now I really don't know what are they thinking, or smoking.

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#215
Darthgrey
remekraI'm taking that back. Now I really don't know what are they thinking, or smoking.
Maybe they think, that 1% market share for Radeon is a very nice idea) Postponing sales by almost 2 month, when all sellers will have all kinds of RTX 5070 available for purchase - genius!
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#216
Zach_01
DarthgreyMaybe they think, that 1% market share for Radeon is a very nice idea) Postponing sales by almost 2 month, when all sellers will have all kinds of RTX 5070 available for purchase - genius!
Do they?
Or it is for launch now only the 5090/5080 and later the 5070/Ti so that make sense for the direct competitor?
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#217
Darthgrey
Zach_01Do they?
Or it is for launch now only the 5090/5080 and later the 5070/Ti so that make sense for the direct competitor?
Funny) 9070 in any case is not a direct competitor to any geforce card. How you may call yourself competitor if on 10 geforce cards you sell only 1 in the best scenario? It may be a good video card overall, but... well, we all know that most of gamers will by nvidia and chances on a good sales month after 5070 will be released are very small (just in case - I own myself a radeon 6900xt).
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#218
Zach_01
Given the fact that the raw perf upgrade from 4070 to 5070 will be miniscule and the alleged performance of 9070XT that puts it next to 4070Ti then that makes the 9070XT direct competitor of the 5070.
Excluding the multi frame generation that only has meaning on a few cases.

The stack of the cards performance wise (raw/RT) could end up being:

1. 5070Ti
2. 9070XT
3. 5070
4. 9070

Market share is irrelevant in this comparison because up to now the last few years AMD did not have direct competition with nVidia on most aspects and features, other than raw performance.
Not saying that all of sudden the table will turn 180degrees, but it seems that AMD has a chance to "steal" at least some share if the prices are right.
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#219
Shou Miko
remekraI'm taking that back. Now I really don't know what are they thinking, or smoking.

You can link the tweet: x.com/McAfeeDavid_AMD/status/1881435903358628047


Hmm the embedding doesn't work, but I do feel like AMD handed the RX 9070 / RX 9070 XT a death note, because people who was planning on buying most of the people will buy Nvidia before March I guess the Radeon team scewed up :banghead:
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#220
AusWolf
Shou MikoYou can link the tweet: x.com/McAfeeDavid_AMD/status/1881435903358628047


Hmm the embedding doesn't work, but I do feel like AMD handed the RX 9070 / RX 9070 XT a death note, because people who was planning on buying most of the people will buy Nvidia before March I guess the Radeon team scewed up :banghead:
A seemingly great product screwed up by shitty marketing. That doesn't sound like AMD at all. :rolleyes:
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#221
AVATARAT
If AMD marketing has to do anything to increase sales, they have always done the opposite, so everything seems under control :)
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#222
Shou Miko
AVATARATIf AMD marketing has to do anything to increase sales, they have always done the opposite, so everything seems under control :)
The card should had been release in December 2024 it was being shipped out to specially storage in the US because of T's planned tariffs but with a march release a lot of retailers have a big investment just sitting in stock that cost money which ain't good.

Maybe AMD should stop sponsering LTT Tech upgrades and focus more getting their 9070 cards out.
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#223
Zach_01
x4it3nNvidia (just like any other US company) focus on North America 1st, then the rest of the World...
Irrelevant...
You are from LA and I guess you dont know what import fees and taxes are here in EU countries.
If a GPU in US cost $500 MSRP then in my country will cost

$500 = 480€
480 + 23% VAT = 590€ at least.
If the supply is limited then it can go way above 600€ up to 650~700€, some times even more.

The ~600€ is pretty much guaranteed for a new $500 MSRP US product with plenty of a supply.
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#224
Wasteland
Part of the problem in making these comparisons is that VAT is folded into the advertised price, whereas American sales' taxes aren't. In my area, for example, that "$500" card would actually cost $540. Granted, our sales' taxes are lower than Euro VAT, but they're not nothing.
Posted on Reply
#225
x4it3n
Zach_01Irrelevant...
You are from LA and I guess you dont know what import fees and taxes are here in EU countries.
If a GPU in US cost $500 MSRP then in my country will cost

$500 = 480€
480 + 23% VAT = 590€ at least.
If the supply is limited then it can go way above 600€ up to 650~700€, some times even more.

The ~600€ is pretty much guaranteed for a new $500 MSRP US product with plenty of a supply.
I am living in LA now, but only moved here 6 years ago. I was born & raised in Europe with a 20% Tax so yes I know how it works there...
US companies do care about US numbers 1st. Same for Movies, if they don't work in the US then there will be no sequel. That's just how the industry works here.
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