Wednesday, January 15th 2025

AMD Radeon RX 9070 XT & RX 9070 Custom Models In Stock at European Stores

AMD's board partners flaunted their new Radeon RX 9070 XT and RX 9070 custom models at last week's CES trade event, but no one expected to see retail units pop up anytime soon after the concluded Las Vegas showcase. Earlier today, a brave soul uploaded compelling new evidence on Team Red's subreddit—they claim that they were surprised to see the "early" delivery of Radeon RX 9070 XT and RX 9070 graphics card stock. Uploaded photos seem to show several boxed Sapphire Pulse models sitting in an Israeli computer store's stockroom. This leak has semi-ruined Sapphire's staggered Pulse-oriented marketing campaign—yesterday, a teaser image emerged via an official social media post.

Industry watcher, momomo_us, has gathered proof of GIGABYTE Radeon RX 9070 XT GAMING OC 16G and Radeon RX 9070 GAMING OC 16G model stock reaching Danish shores. According to VideoCardz, Føniks Computer's online store had at least four units available for purchase and immediate shipping (same business day). Entries for the two models have also appeared on Geizhals—this German price comparison engine lists January 24 as a market launch date. This information could be subject to change—AMD is likely still working on finalizing release window parameters. After all, recent pre-launch leaks have contained incomplete data and errors. It should be noted that NVIDIA's GeForce RTX 50 series is set to hit international markets on January 30—is Team Red planning to pre-empt this rollout?
Sources: Foniks Computer DK, momomo_us, VideoCardz, Geizhals DE, AMD Reddit
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82 Comments on AMD Radeon RX 9070 XT & RX 9070 Custom Models In Stock at European Stores

#51
Visible Noise
oxrufiioxoI doubt it was just the price they probably caught wind of the 5070=4090 BS in conjuction with the price and said let's wait.... Although now that we know the perfomance is at best 15-25% over the vanilla 4070 I am surprised it's still crickets over there you'd think if they had a real winner 4080 matching beast of a card that they could price at 550 they would he pounding their chest right now.
How many times do they have to say they aren’t going to have anything in 4080 class? They even gave people a picture. They said it in every CES interview. They changed the name to show where it lands in the product stack. Yet nobody believes them. It’s amazing you gotta admit.
Posted on Reply
#52
qcmadness
oxrufiioxoThat happens over time though AMD fumbled that back in 2014, There will always be people that have a preference to a specific brand Like a Toyota for example but it was pretty close a decade ago compared to now.

look how dire their cpu division was in pre 2017 I would have laughed my ass off if somebody told me they would compete with intel again.... They need to do that gameplan for the GPU division.
You can do nothing against a company with a stockpile of cash from other department.

NVIDIA could simply let go of some margin to price AMD (and Intel) out.

As for AMD's position, they don't have unlimited water supply and they must decide the allocation of wafers. One department is definitely profitable (CPUs and FPGAs) and another is totally not controllable and allocates wafer more (GPU being larger indie size). Smart management would choose the former all day.
Posted on Reply
#53
Visible Noise
AusWolfNo. I'm blaming consumers for not seeing things for what they are, not doing proper research before buying, believing in reviews and marketing unconditionally, and for generally not giving a damn.

A colleague of mine asked me whether he should upgrade his 3080 to a 4080 not long ago. Then he asked me what graphics card I've got. I told him I've got a 6750 XT. He replied "What's that?" Is this AMD's fault, too?
Yes, that’s absolutely AMD’s fault. It’s called branding. You know, Apple, Coke, Nvidia, etc. Companies have to build valuable brands. Radeon is not a valuable brand.

As far as price differences, what are they $50? That’s not even a good restaurant meal. So I can skip going out to eat this weekend to afford a better video card that will last for years.

Seams to me consumers are being completely rational.

Again, Final Fantasy is one of the biggest video game franchises on the planet. Next weeks release will not run on a two generation old AMD GPU but WILL run on a two generation old Nvidia GPU. People made the correct buying decision by spending the extra few bucks on the more technically advanced card. It’s happening again with RDNA 3 not getting ML upscaling. You get shit image quality from AMD, but hey, you saved $50! You get what you pay for is a fact for a reason.

Simply put, every AMD GPU on the market is obsolete, and it shows in their sales.
Posted on Reply
#54
oxrufiioxo
qcmadnessYou can do nothing against a company with a stockpile of cash from other department.

NVIDIA could simply let go of some margin to price AMD (and Intel) out.

As for AMD's position, they don't have unlimited water supply and they must decide the allocation of wafers. One department is definitely profitable (CPUs and FPGAs) and another is totally not controllable and allocates wafer more (GPU being larger indie size). Smart management would choose the former all day.
On one hand Nvidia doesn't even seem to be trying below 1000 bucks and now below 2000 bucks seemingly.... Yet here we are.

I agree they made the smarter bet on the cpu/server division.

I guess we will see how UDNA plays out.
Visible NoiseHow many times do they have to say they aren’t going to have anything in 4080 class? They even gave people a picture. They said it in every CES interview. They changed the name to show where it lands in the product stack. Yet nobody believes them. It’s amazing you gotta admit.
To be clear I'm extremely doubtful it will be as a good as a 4080 and don't think it will be better than a 4070ti super but maybe vanilla 4070ti is believable to me if they can't match what will probably be the 7th/8th best card from nvidia combining two generations that is worrisome.

I am a bit shocked they didn't shoot for 4080 performance in both RT/Raster though or they didn't think it would be profitable considering the 7900XTX seemed liked it do ok for them vs the rest of their lineup.

I think 7900XTX raster with significantly better RT would have done well for them even at 800 given how the 5000 series is playing out.
Posted on Reply
#55
wolf
Better Than Native
oxrufiioxoTo be clear I'm extremely doubtful it will be as a good as a 4080 and don't think it will be better than a 4070ti super but maybe vanilla 4070ti is believable to me if they can't match what will probably be the 7th/8th best card from nvidia combining two generations that is worrisome.

I am a bit shocked they didn't shoot for 4080 performance in both RT/Raster though or they didn't think it would be profitable considering the 7900XTX seemed liked it do ok for them vs the rest of their lineup.

I think 7900XTX raster with significantly better RT would have done well for them even at 800 given how the 5000 series is playing out.
Looking like, pending reviews showing me they're what I have set as my minimums for a viable upgrade product, I'll be on a hair trigger to snag a 9070XT or 5070Ti at their respective launch. I want new tech when it's absolutely brand spanking new, and am even prepared to pay somewhat of a premium for it when the product meets my critical needs.

Waiting sometimes has only cost me a week or two, but as has been shown lately it could cost you months and increased price because of demand, not to mention what I'd categorise and opportunity cost lost without that product in hand while the clock on it's lifecycle is already ticking.

Glad I jumped on a 9800X3D so early. (AUD prices here) $799 launch price, which has gone up in every sub subsequent batch, and currently $899 :fear:
Posted on Reply
#56
Visible Noise
oxrufiioxoI think 7900XTX raster with significantly better RT would have done well for them even at 800 given how the 5000 series is playing out.
That’s all they needed. A modern feature set with 7900xtx performance. But instead they ceded it Nvidia. Along with all the mindshare that having a halo product brings with it.

Of course people default to Nvidia. They’ve been the top dog for two decades. As I said above, they built the brand. In consume’s minds Nvidia is best and AMD is cheap. AMD knows this because Lisa Su has made presentations that she doesn’t want AMD to be known as the cheap brand. But Radeon keeps making the same moves over and over expecting a different outcome.

There’s a saying in business - he who lives by price dies by price. Radeon is the epitome of that saying. Price is the only lever they are using and it’s killing them.
Posted on Reply
#57
oxrufiioxo
wolfLooking like, pending reviews showing me they're what I have set as my minimums for a viable upgrade product, I'll be on a hair trigger to snag a 9070XT or 5070Ti at their respective launch. I want new tech when it's absolutely brand spanking new, and am even prepared to pay somewhat of a premium for it when the product meets my critical needs.

Waiting sometimes has only cost me a week or two, but as has been shown lately it could cost you months and increased price because of demand, not to mention what I'd categorise and opportunity cost lost without that product in hand while the clock on it's lifecycle is already ticking.

Glad I jumped on a 9800X3D so early. (AUD prices here) $799 launch price, which has gone up in every sub subsequent batch, and currently $899 :fear:
I have a feeling that the 5070ti will end up the best of the 3 sub 1k cards announced so far so that battle will be interesting. Could be wrong though lol....

Full disclaimer I mean best in comparison with each other not vs the 4070ti super lol...
Posted on Reply
#58
AusWolf
Visible NoiseYes, that’s absolutely AMD’s fault. It’s called branding. You know, Apple, Coke, Nvidia, etc. Companies have to build valuable brands. Radeon is not a valuable brand.

As far as price differences, what are they $50? That’s not even a good restaurant meal. So I can skip going out to eat this weekend to afford a better video card that will last for years.

Seams to me consumers are being completely rational.
If you mean branding = stupid people believing stupid marketing instead of doing their own research, then sure.

GeForce cards aren't any more future proof than the equivalent Radeons so that $50 ultimately got you nothing (unless you rely on CUDA for work).
Visible NoiseAgain, Final Fantasy is one of the biggest video game franchises on the planet. Next weeks release will not run on a two generation old AMD GPU but WILL run on a two generation old Nvidia GPU.
What are you talking about?
Posted on Reply
#59
PaddieMayne
Visible Noise100% agree. $549.99. Their biggest fans will jump at it, the restock will sit there unsold, and AMD will be clueless as to why they have no sales.

People may not like Nvidia pricing, but at least they don’t screw over their biggest fans - the early adopters - the way AMD does. Lots of people must have felt so warm and snugly after AMD cut the price of Zen5 three weeks after release.
Please remove those rose tinted glasses. Both companies care nothing about there fans. Nvidia are as bad as AMD. Nvidia sell 4080 for 1200 then so many months later screw over early adopters and sell a faster 4080super for 1000.........yeah they really care.
Posted on Reply
#60
JustBenching
oxrufiioxoKnowing AMD like I do I think they will test 550 usd and just let it drop if consumers are like nah dog...... With a slim chance they will try $599
Depends on the performance though. If it's matching (in raster, of course) 5080, it's not going to be 550. Or 599. More like 899 :D
evernessince:banghead: He lied to you to try and get you to lower the price.

AMD's 7000 series does support RT. A look at any RT enabled game will bear this fact out, even that very Indian Jones game he said won't even run on a 7900 XTX: www.dsogaming.com/pc-performance-analyses/indiana-jones-and-the-great-circle-benchmarks-pc-performance-analysis/

It should go without saying that you should verify what you are told by random people nowadays, particularly when there is a financial incentive for them to lie to you. Let that guy take a hike, I would not sell anything to that guy knowing how dishonest he is. He's the kind of buyer to come back claiming that something else is wrong with the card and ask for another discount.
It's the 5700xt that doesn't run indiana jones among other games. While older nvidia gpus do (2060, 2070 etc.). Fine wine :D
Posted on Reply
#61
oxrufiioxo
JustBenchingDepends on the performance though. If it's matching (in raster, of course) 5080, it's not going to be 550. Or 599. More like 899 :D
It would be awesome if it beat the 5070ti in raster and the 5070 in rt while costing 5070 money ain't holding my breath though lol
Posted on Reply
#62
wolf
Better Than Native
Visible NoiseYes, that’s absolutely AMD’s fault. It’s called branding. You know, Apple, Coke, Nvidia, etc. Companies have to build valuable brands. Radeon is not a valuable brand.
AMD are the only one AMD can blame for not making Radeon more enticing to buy. I don't really dig the take that Nvidia buyers are stupid and/or blindly bought into marketing (or "influencers") as I often see here, paraphrased one way or another. I know people (and read a many a testimony online) who did their own research and bought an equivalent GeForce for more because that decision was the best decision for them to make on the product they were buying, for themselves and their unique set of purchase criteria at the time. Some also bought either brand/a specific product from either and regretted it, then switching camps for a wide variety of reasons. I can't deny at least one person bought on marketing hype (could easily say the same for Radeon though after all), but the way some paint them in broad strokes this way without data to back it up seems at best, flawed, and at worst deliberately misrepresentative. To what end, I can perhaps only speculate. I'd argue that the wide divide in market share is certainly multivariate, and that just believing fluffed up marketing isn't even close to the top variable.

I could try make the argument for days telling people (like close friends and loved ones) they should buy an Android instead of the ~equivalent iPhone, because to me a savvier buyer would, but at the end of the day, they almost always have made the correct decision for their own wants and needs. And even if they didn't make the optimal decision, they're more often than not still happy that they bought the product they wanted.

I do think Radeon is a valuable brand, it just not as valuable/premium (and thus commanding of a premium) as GeForce, imo. AMD have a fairly long road ahead to turn that around - but as we saw with Ryzen, anything is possible and I truly wish them success there. If the upcoming launch and reviews widely are considered a success with desirable products and good supply, they can hopefully build on that for UDNA.
Posted on Reply
#63
JustBenching
AusWolfWell, Intel twiddling their thumbs and showing no sign of innovation for a decade, and then adopting the "just throw more power at it" approach had a lot to do with it.

They do need a comeback on the GPU front, but I'm not sure how much it's up to them alone. Even with RDNA 3, they've got things below 4080 levels covered for cheaper, but people don't care. People care more about the 1% better image offered by DLSS compared to FSR (even though both are crap and shouldn't be needed on a gaming GPU, but that's another matter) and fake frames. Nvidia is so deeply sold on the mindshare that AMD needs something radical to break out of the prejudice. Offering the same but 5-10% cheaper is good enough for me, but isn't good enough for people who piss their pants every time Jensen Huang shows off his new jacket.
People need to stop blaming the "mindshare". The goddamn FX chips were selling better than RDNA3 did. Yes, AMD had a bigger CPU marketshare back in 2014 and 2015 - when they haven't released a new CPU for half a decade. The mindshare always was and still is with AMD. Zen 1 hit 26% in the DIY space. 26%!! Within 1 gen, that's absolutely insane for a company that hadn't released anything for 6 years. But in the GPU space it's the mindshare? Give me a break.
oxrufiioxoIt would be awesome if it beat the 5070ti in raster and the 5070 in rt while costing 5070 money ain't holding my breath though lol
Considering 2 consecutive fumbled generations from nvidia (or so people are saying), the 5080 - in a normal unfumbled market - should have been a 5060 (since the 4080 should have been a 4070). So since amd isn't playing nvidias games of pushing software with no hardware upgrades, I expect their 449$ GPU (xx70 territory) to decisively beat the 5080. No?
Posted on Reply
#64
Jtuck9
wolfAMD are the only one AMD can blame for not making Radeon more enticing to buy. I don't really dig the take that Nvidia buyers are stupid and/or blindly bought into marketing (or "influencers") as I often see here, paraphrased one way or another. I know people (and read a many a testimony online) who did their own research and bought an equivalent GeForce for more because that decision was the best decision for them to make on the product they were buying, for themselves and their unique set of purchase criteria at the time. Some also bought either brand/a specific product from either and regretted it, then switching camps for a wide variety of reasons. I can't deny at least one person bought on marketing hype (could easily say the same for Radeon though after all), but the way some paint them in broad strokes this way without data to back it up seems at best, flawed, and at worst deliberately misrepresentative. To what end, I can perhaps only speculate. I'd argue that the wide divide in market share is certainly multivariate, and that just believing fluffed up marketing isn't even close to the top variable.

I could try make the argument for days telling people (like close friends and loved ones) they should buy an Android instead of the ~equivalent iPhone, because to me a savvier buyer would, but at the end of the day, they almost always have made the correct decision for their own wants and needs. And even if they didn't make the optimal decision, they're more often than not still happy that they bought the product they wanted.

I do think Radeon is a valuable brand, it just not as valuable/premium (and thus commanding of a premium) as GeForce, imo. AMD have a fairly long road ahead to turn that around - but as we saw with Ryzen, anything is possible and I truly wish them success there. If the upcoming launch and reviews widely are considered a success with desirable products and good supply, they can hopefully build on that for UDNA.
The data would certainly be interesting to look at it. Things shift with time. The youth them supposedly being a lot less computer literate than previous generations, which seems to bare out in the workplace, anecdotally. That whole "Apple vs Android" messaging bubble tribalism. I wonder how many people online actually built their computer themselves / update the drivers etc (model collapse / monopoly springs to mind). I always find the thought of having no reference interesting, like when Carl Pilkington offers a tribal elder some Monster Munch.
Posted on Reply
#65
JustBenching
wolfAMD are the only one AMD can blame for not making Radeon more enticing to buy. I don't really dig the take that Nvidia buyers are stupid and/or blindly bought into marketing (or "influencers") as I often see here, paraphrased one way or another. I know people (and read a many a testimony online) who did their own research and bought an equivalent GeForce for more because that decision was the best decision for them to make on the product they were buying, for themselves and their unique set of purchase criteria at the time. Some also bought either brand/a specific product from either and regretted it, then switching camps for a wide variety of reasons. I can't deny at least one person bought on marketing hype (could easily say the same for Radeon though after all), but the way some paint them in broad strokes this way without data to back it up seems at best, flawed, and at worst deliberately misrepresentative. To what end, I can perhaps only speculate. I'd argue that the wide divide in market share is certainly multivariate, and that just believing fluffed up marketing isn't even close to the top variable.

I could try make the argument for days telling people (like close friends and loved ones) they should buy an Android instead of the ~equivalent iPhone, because to me a savvier buyer would, but at the end of the day, they almost always have made the correct decision for their own wants and needs. And even if they didn't make the optimal decision, they're more often than not still happy that they bought the product they wanted.

I do think Radeon is a valuable brand, it just not as valuable/premium (and thus commanding of a premium) as GeForce, imo. AMD have a fairly long road ahead to turn that around - but as we saw with Ryzen, anything is possible and I truly wish them success there. If the upcoming launch and reviews widely are considered a success with desirable products and good supply, they can hopefully build on that for UDNA.
In the CPU space, they offered 3 times the threads for less money (r5 1600 vs 7600k). And they kept that up (until zen 3 I guess when they pulled an intel / nvida). That's how they got people to buy (me included, I bought every zen CPU up to zen 3, lol). On the GPU space instead, they are just offering 10% faster raster, 30% less RT for a 49$ discount. Meh
Posted on Reply
#66
AusWolf
wolfAMD are the only one AMD can blame for not making Radeon more enticing to buy. I don't really dig the take that Nvidia buyers are stupid and/or blindly bought into marketing (or "influencers") as I often see here, paraphrased one way or another. I know people (and read a many a testimony online) who did their own research and bought an equivalent GeForce for more because that decision was the best decision for them to make on the product they were buying, for themselves and their unique set of purchase criteria at the time. Some also bought either brand/a specific product from either and regretted it, then switching camps for a wide variety of reasons. I can't deny at least one person bought on marketing hype (could easily say the same for Radeon though after all), but the way some paint them in broad strokes this way without data to back it up seems at best, flawed, and at worst deliberately misrepresentative. To what end, I can perhaps only speculate. I'd argue that the wide divide in market share is certainly multivariate, and that just believing fluffed up marketing isn't even close to the top variable.
I did just back it up with real-world examples of people I personally know who would never want to see an AMD card in their PCs even for free. I don't know anyone who thinks the same from the other side.

But I guess I probably made it all up, and I'm lying because I have a personal agenda against Nvidia. Yeah, right... :kookoo:
wolfI do think Radeon is a valuable brand, it just not as valuable/premium (and thus commanding of a premium) as GeForce, imo. AMD have a fairly long road ahead to turn that around - but as we saw with Ryzen, anything is possible and I truly wish them success there. If the upcoming launch and reviews widely are considered a success with desirable products and good supply, they can hopefully build on that for UDNA.
GeForce a "premium brand"... see, that's the mindshare/marketing talking, right there. There's nothing more premium about GeForce than Radeon. They're graphics cards. They play your games. That's it.
JustBenchingPeople need to stop blaming the "mindshare". The goddamn FX chips were selling better than RDNA3 did. Yes, AMD had a bigger CPU marketshare back in 2014 and 2015 - when they haven't released a new CPU for half a decade. The mindshare always was and still is with AMD. Zen 1 hit 26% in the DIY space. 26%!! Within 1 gen, that's absolutely insane for a company that hadn't released anything for 6 years. But in the GPU space it's the mindshare? Give me a break.
Let's suppose you're right, it's not the mindshare. What is it, then?
Posted on Reply
#67
3valatzy
Intervention9299Kr (Danish Kroner), thats $1,283. We get screwed here in Scandinavia :laugh:
What?! It needs to be faster than RTX 4090, and come with 32 GB of VRAM in order to justify this insane price tag. Else, the ugliest and most digusting form of scalping.
KritMore than half of $ is going in someone's pocket. And someone who buys it is a true idiot amen!
Yes, yes, it is.
Posted on Reply
#68
JustBenching
AusWolfLet's suppose you're right, it's not the mindshare. What is it, then?
1) Half baked features. That's just a fact, let's not go over it
2) Terrible RT performance. Which is fine in itself, but that should be reflected in the price. You can't have eg. the 7900xt having the exact same raster / $ as the 4070ti when the latter is 1 gen ahead in RT.
3) Terrible user experience. As a huge proponent of buying full AMD on my laptops, the experience thus far has been absolutely atrociously disgustingly bad. Now granted, I haven't tried an nvidia laptop to see if it's any better
4) Cards coming too late. WAY too late. Not only released dates for both RDNA 2 and RDNA 3 lagged behind, actually finding amd gpus in stock (EU) is hard. I was literally trying to get a 6900xt and I couldn't find it even listed. Now granted, that might or might not be amd's fault, but you asked me why the sales are low, and this is definitely one reason.
5) They are just following nvidias pricing with a 9.99$ discount. Nobody cares.

Unless there was an insane price difference, no one in their right mind would buy an XTX over a 4080 for example. It's just a worse product on every possible metric. There is an ocean between the 2 cards. RT and DLSS are on an entirely different level, is there anyone buying at that price point that will go for the xtx to save 139$?
Posted on Reply
#69
Dr. Dro
AusWolfA colleague of mine asked me whether he should upgrade his 3080 to a 4080 not long ago. Then he asked me what graphics card I've got. I told him I've got a 6750 XT. He replied "What's that?" Is this AMD's fault, too?
To a very large extent, yes. While AMD has many problems, one of the foremost is their hilariously bad marketing department. NV knows how to make their products desirable - and it definitely doesn't hurt they have the technical backbone to support that, which believe it or not, while AMD doesn't have it, it wouldn't even matter all that much if they knew how to make Radeon products attractive.

- Day-one game ready driver updates for every major release wave, accompanied of a press release exalting their features
- Their relatively affordable cloud gaming service, accompanied by press releases that also do the possible and impossible to make both the game and their service look cool
- Regularly marketing new features and showcasing improvements to their existing technologies
- Healthy developer community which benefits from a strong communication line between the company and the people who generally make things tick from behind the scenes
- Extreme investment in research and development, while bringing insights to both industry insiders, enthusiasts and the average fan alike
- Quick to embrace new market trends, positioning themselves in leadership from the get-go: NVIDIA got into next-gen raytraced graphics, crypto and the deep learning craze from the very beginning
- They have mastered user engagement with these giveaways they do every now and then (see their latest GeForce Greats and the old cards signed by Jensen Huang himself and people vying for their prize)
- Rapid response to major issues, hotfixes usually issued within a couple of days for any major issues found
- Bad times hit you? Don't worry, that old GTX 970 you bought back in 2014 when you were a teenager is still getting driver updates. Put it on your PC and go play some games big guy.
- CEO embraces the memes and cultivates a very positive opinion of himself: Do you love my jacket!? And the crowd goes wild, etc.

You add the small things here and there, a touch of cult of personality, market your products well and there you have the result: 90% and rising market share. We're in the shadow of the next big release and I have people making me offers for about 85% of the price I paid on my already giga overpriced ROG 4080, these have started to hold value like Apple devices do. I mean for heaven's sake I sold my GTX 1070 Ti this week within 10 minutes of it being listed. Just gotta think about that.
Posted on Reply
#70
JustBenching
Dr. DroTo a very large extent, yes. While AMD has many problems, one of the foremost is their hilariously bad marketing department. NV knows how to make their products desirable - and it definitely doesn't hurt they have the technical backbone to support that, which believe it or not, while AMD doesn't have it, it wouldn't even matter all that much if they knew how to make Radeon products attractive.

- Day-one game ready driver updates for every major release wave, accompanied of a press release exalting their features
- Their relatively affordable cloud gaming service, accompanied by press releases that also do the possible and impossible to make both the game and their service look cool
- Regularly marketing new features and showcasing improvements to their existing technologies
- Healthy developer community which benefits from a strong communication line between the company and the people who generally make things tick from behind the scenes
- Extreme investment in research and development, while bringing insights to both industry insiders, enthusiasts and the average fan alike
- Quick to embrace new market trends, positioning themselves in leadership from the get-go: NVIDIA got into next-gen raytraced graphics, crypto and the deep learning craze from the very beginning
- They have mastered user engagement with these giveaways they do every now and then (see their latest GeForce Greats and the old cards signed by Jensen Huang himself and people vying for their prize)
- Rapid response to major issues, hotfixes usually issued within a couple of days for any major issues found
- Bad times hit you? Don't worry, that old GTX 970 you bought back in 2014 when you were a teenager is still getting driver updates. Put it on your PC and go play some games big guy.
- CEO embraces the memes and cultivates a very positive opinion of himself: Do you love my jacket!? And the crowd goes wild, etc.

You add the small things here and there, a touch of cult of personality, market your products well and there you have the result: 90% and rising market share. We're in the shadow of the next big release and I have people making me offers for about 85% of the price I paid on my already giga overpriced ROG 4080, these have started to hold value like Apple devices do. I mean for heaven's sake I sold my GTX 1070 Ti this week within 10 minutes of it being listed. Just gotta think about that.
Dr. Lisa Su is extremely charismatic as well (or maybe im just weird). I love her presentations etc. She just doesn't have the product to back her up when it comes to GPUs.
Posted on Reply
#71
3valatzy
JustBenchingUnless there was an insane price difference, no one in their right mind would buy an XTX over a 4080 for example.
24 GB of VRAM vs. 16 GB of VRAM. No one in their right mind would buy a 4080 over an XTX ! :kookoo:
Posted on Reply
#72
AusWolf
JustBenching1) Half baked features. That's just a fact, let's not go over it
What features? If it's CUDA, you're probably right, although I don't know why a gamer should care.
JustBenching2) Terrible RT performance. Which is fine in itself, but that should be reflected in the price. You can't have eg. the 7900xt having the exact same raster / $ as the 4070ti when the latter is 1 gen ahead in RT.
Everything below the 4080 has terrible RT performance. Even Nvidia cards.
JustBenching3) Terrible user experience. As a huge proponent of buying full AMD on my laptops, the experience thus far has been absolutely atrociously disgustingly bad. Now granted, I haven't tried an nvidia laptop to see if it's any better
What does that mean? My user experience with AMD cards has been spotless, with the exception of the 5700 XT, which had its flaws coming from being a botched Asus ROG Strix more than anything.
JustBenching4) Cards coming too late. WAY too late. Not only released dates for both RDNA 2 and RDNA 3 lagged behind, actually finding amd gpus in stock (EU) is hard. I was literally trying to get a 6900xt and I couldn't find it even listed. Now granted, that might or might not be amd's fault, but you asked me why the sales are low, and this is definitely one reason.
Fair enough. AMD cards do come late. Although, I don't see any problem with stock here in the UK, except for the first couple of weeks after launch.
JustBenchingUnless there was an insane price difference, no one in their right mind would buy an XTX over a 4080 for example. It's just a worse product on every possible metric. There is an ocean between the 2 cards. RT and DLSS are on an entirely different level, is there anyone buying at that price point that will go for the xtx to save 139$?
But there is an insane price difference while the only use difference between them is the RT performance, that's the whole point.
3valatzy24 GB of VRAM vs. 16 GB of VRAM. No one in their right mind would buy a 4080 over an XTX ! :kookoo:
That, too.
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#73
JustBenching
3valatzy24 GB of VRAM vs. 16 GB of VRAM. No one in their right mind would buy a 4080 over an XTX ! :kookoo:
It could have 96 gb of VRAM and it wouldn't make a difference. Those are specs. Specs are supposed to reflect on the performance. They do not. Latest review the XTX is lagging behind the 4080 even in raster.
Posted on Reply
#74
Shou Miko
Intervention9299Kr (Danish Kroner), thats $1,283. We get screwed here in Scandinavia :laugh:
This is just a placeholder for now, the price should be around 5000-5100kr if I am not far off.

If this is not true than AMD is screwed in this generation buyers will buy the older 7000series until is discontinued or go Nvidia.

I have a RTX 4070 non-super had it for about a year now sold my RX 7900 XT because I didn't game that much and the power usage vs. performance was just better for me but I miss AMD's driver honest I had less events in event viewer and driver problems with AMD than this year with Nvidia.

I was so close to just find a RX 7900 GRE Reference or Sapphire Nitro+ but I am waiting for the RX 7900 XT to actually get tested and released to see how good it really is going to performance also at what power usage it's gonna do.

Since I pay all the bills myself I do not want a 500W card not gonna use it and it's a waste of money for me in the end my last Nvidia high-end card was the RTX 3090 it was too much for me and honest I had 3 different RX 6800 XT cards which I enjoyed more.
Posted on Reply
#75
Jtuck9
Dr. DroI sold my GTX 1070 Ti this week within 10 minutes of it being listed. Just gotta think about that.
Sell my m.2 drive me for please (I have an brand new / unused / boxed drive I can't seem to get rid of)
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