Wednesday, January 15th 2025
AMD Radeon RX 9070 XT & RX 9070 Custom Models In Stock at European Stores
AMD's board partners flaunted their new Radeon RX 9070 XT and RX 9070 custom models at last week's CES trade event, but no one expected to see retail units pop up anytime soon after the concluded Las Vegas showcase. Earlier today, a brave soul uploaded compelling new evidence on Team Red's subreddit—they claim that they were surprised to see the "early" delivery of Radeon RX 9070 XT and RX 9070 graphics card stock. Uploaded photos seem to show several boxed Sapphire Pulse models sitting in an Israeli computer store's stockroom. This leak has semi-ruined Sapphire's staggered Pulse-oriented marketing campaign—yesterday, a teaser image emerged via an official social media post.
Industry watcher, momomo_us, has gathered proof of GIGABYTE Radeon RX 9070 XT GAMING OC 16G and Radeon RX 9070 GAMING OC 16G model stock reaching Danish shores. According to VideoCardz, Føniks Computer's online store had at least four units available for purchase and immediate shipping (same business day). Entries for the two models have also appeared on Geizhals—this German price comparison engine lists January 24 as a market launch date. This information could be subject to change—AMD is likely still working on finalizing release window parameters. After all, recent pre-launch leaks have contained incomplete data and errors. It should be noted that NVIDIA's GeForce RTX 50 series is set to hit international markets on January 30—is Team Red planning to pre-empt this rollout?
Sources:
Foniks Computer DK, momomo_us, VideoCardz, Geizhals DE, AMD Reddit
Industry watcher, momomo_us, has gathered proof of GIGABYTE Radeon RX 9070 XT GAMING OC 16G and Radeon RX 9070 GAMING OC 16G model stock reaching Danish shores. According to VideoCardz, Føniks Computer's online store had at least four units available for purchase and immediate shipping (same business day). Entries for the two models have also appeared on Geizhals—this German price comparison engine lists January 24 as a market launch date. This information could be subject to change—AMD is likely still working on finalizing release window parameters. After all, recent pre-launch leaks have contained incomplete data and errors. It should be noted that NVIDIA's GeForce RTX 50 series is set to hit international markets on January 30—is Team Red planning to pre-empt this rollout?
82 Comments on AMD Radeon RX 9070 XT & RX 9070 Custom Models In Stock at European Stores
NVIDIA could simply let go of some margin to price AMD (and Intel) out.
As for AMD's position, they don't have unlimited water supply and they must decide the allocation of wafers. One department is definitely profitable (CPUs and FPGAs) and another is totally not controllable and allocates wafer more (GPU being larger indie size). Smart management would choose the former all day.
As far as price differences, what are they $50? That’s not even a good restaurant meal. So I can skip going out to eat this weekend to afford a better video card that will last for years.
Seams to me consumers are being completely rational.
Again, Final Fantasy is one of the biggest video game franchises on the planet. Next weeks release will not run on a two generation old AMD GPU but WILL run on a two generation old Nvidia GPU. People made the correct buying decision by spending the extra few bucks on the more technically advanced card. It’s happening again with RDNA 3 not getting ML upscaling. You get shit image quality from AMD, but hey, you saved $50! You get what you pay for is a fact for a reason.
Simply put, every AMD GPU on the market is obsolete, and it shows in their sales.
I agree they made the smarter bet on the cpu/server division.
I guess we will see how UDNA plays out. To be clear I'm extremely doubtful it will be as a good as a 4080 and don't think it will be better than a 4070ti super but maybe vanilla 4070ti is believable to me if they can't match what will probably be the 7th/8th best card from nvidia combining two generations that is worrisome.
I am a bit shocked they didn't shoot for 4080 performance in both RT/Raster though or they didn't think it would be profitable considering the 7900XTX seemed liked it do ok for them vs the rest of their lineup.
I think 7900XTX raster with significantly better RT would have done well for them even at 800 given how the 5000 series is playing out.
Waiting sometimes has only cost me a week or two, but as has been shown lately it could cost you months and increased price because of demand, not to mention what I'd categorise and opportunity cost lost without that product in hand while the clock on it's lifecycle is already ticking.
Glad I jumped on a 9800X3D so early. (AUD prices here) $799 launch price, which has gone up in every sub subsequent batch, and currently $899 :fear:
Of course people default to Nvidia. They’ve been the top dog for two decades. As I said above, they built the brand. In consume’s minds Nvidia is best and AMD is cheap. AMD knows this because Lisa Su has made presentations that she doesn’t want AMD to be known as the cheap brand. But Radeon keeps making the same moves over and over expecting a different outcome.
There’s a saying in business - he who lives by price dies by price. Radeon is the epitome of that saying. Price is the only lever they are using and it’s killing them.
Full disclaimer I mean best in comparison with each other not vs the 4070ti super lol...
GeForce cards aren't any more future proof than the equivalent Radeons so that $50 ultimately got you nothing (unless you rely on CUDA for work). What are you talking about?
I could try make the argument for days telling people (like close friends and loved ones) they should buy an Android instead of the ~equivalent iPhone, because to me a savvier buyer would, but at the end of the day, they almost always have made the correct decision for their own wants and needs. And even if they didn't make the optimal decision, they're more often than not still happy that they bought the product they wanted.
I do think Radeon is a valuable brand, it just not as valuable/premium (and thus commanding of a premium) as GeForce, imo. AMD have a fairly long road ahead to turn that around - but as we saw with Ryzen, anything is possible and I truly wish them success there. If the upcoming launch and reviews widely are considered a success with desirable products and good supply, they can hopefully build on that for UDNA.
But I guess I probably made it all up, and I'm lying because I have a personal agenda against Nvidia. Yeah, right... :kookoo: GeForce a "premium brand"... see, that's the mindshare/marketing talking, right there. There's nothing more premium about GeForce than Radeon. They're graphics cards. They play your games. That's it. Let's suppose you're right, it's not the mindshare. What is it, then?
2) Terrible RT performance. Which is fine in itself, but that should be reflected in the price. You can't have eg. the 7900xt having the exact same raster / $ as the 4070ti when the latter is 1 gen ahead in RT.
3) Terrible user experience. As a huge proponent of buying full AMD on my laptops, the experience thus far has been absolutely atrociously disgustingly bad. Now granted, I haven't tried an nvidia laptop to see if it's any better
4) Cards coming too late. WAY too late. Not only released dates for both RDNA 2 and RDNA 3 lagged behind, actually finding amd gpus in stock (EU) is hard. I was literally trying to get a 6900xt and I couldn't find it even listed. Now granted, that might or might not be amd's fault, but you asked me why the sales are low, and this is definitely one reason.
5) They are just following nvidias pricing with a 9.99$ discount. Nobody cares.
Unless there was an insane price difference, no one in their right mind would buy an XTX over a 4080 for example. It's just a worse product on every possible metric. There is an ocean between the 2 cards. RT and DLSS are on an entirely different level, is there anyone buying at that price point that will go for the xtx to save 139$?
- Day-one game ready driver updates for every major release wave, accompanied of a press release exalting their features
- Their relatively affordable cloud gaming service, accompanied by press releases that also do the possible and impossible to make both the game and their service look cool
- Regularly marketing new features and showcasing improvements to their existing technologies
- Healthy developer community which benefits from a strong communication line between the company and the people who generally make things tick from behind the scenes
- Extreme investment in research and development, while bringing insights to both industry insiders, enthusiasts and the average fan alike
- Quick to embrace new market trends, positioning themselves in leadership from the get-go: NVIDIA got into next-gen raytraced graphics, crypto and the deep learning craze from the very beginning
- They have mastered user engagement with these giveaways they do every now and then (see their latest GeForce Greats and the old cards signed by Jensen Huang himself and people vying for their prize)
- Rapid response to major issues, hotfixes usually issued within a couple of days for any major issues found
- Bad times hit you? Don't worry, that old GTX 970 you bought back in 2014 when you were a teenager is still getting driver updates. Put it on your PC and go play some games big guy.
- CEO embraces the memes and cultivates a very positive opinion of himself: Do you love my jacket!? And the crowd goes wild, etc.
You add the small things here and there, a touch of cult of personality, market your products well and there you have the result: 90% and rising market share. We're in the shadow of the next big release and I have people making me offers for about 85% of the price I paid on my already giga overpriced ROG 4080, these have started to hold value like Apple devices do. I mean for heaven's sake I sold my GTX 1070 Ti this week within 10 minutes of it being listed. Just gotta think about that.
If this is not true than AMD is screwed in this generation buyers will buy the older 7000series until is discontinued or go Nvidia.
I have a RTX 4070 non-super had it for about a year now sold my RX 7900 XT because I didn't game that much and the power usage vs. performance was just better for me but I miss AMD's driver honest I had less events in event viewer and driver problems with AMD than this year with Nvidia.
I was so close to just find a RX 7900 GRE Reference or Sapphire Nitro+ but I am waiting for the RX 7900 XT to actually get tested and released to see how good it really is going to performance also at what power usage it's gonna do.
Since I pay all the bills myself I do not want a 500W card not gonna use it and it's a waste of money for me in the end my last Nvidia high-end card was the RTX 3090 it was too much for me and honest I had 3 different RX 6800 XT cards which I enjoyed more.