Monday, January 20th 2025

NVIDIA GeForce RTX 5090 And RTX 5080 Likely to Be Extremely Hard to Get at Launch

Recently, we covered a rumor arising from PCGH which stated that the RTX 5090, and perhaps even the RTX 5080, are gearing up to face an extremely stock-limited launch in Germany. Now, it appears that customers in North America will likely face very similar circumstances, if the claims made by tipster Moore's Law is Dead's sources are taken to be true. MLID spoke with several sources, including distributors and AIBs, all of whom had the same thing to say - it is going be quite hard to snag an RTX 5090 or RTX 5080 at launch.

One of the distributors that MLID apparently spoke with, went as far as to comment that they simply won't be having any RTX 5090s at all in the first month of launch. Further, while they received almost 200 RTX 4080s during the previous launch season, they only expect to get 20 units of the RTX 5080 this time around. As for the RTX 5090, they do not foresee inventory before late Q1, or even Q2 of this year. A second source, who claimed to be from an AIB partner, stated that while they will have RTX 5080s ready at launch, they are "only a fraction" of the RTX 4080s they had last time. Moreover, the number of RTX 5090s they claim to have matches that of the RTX 3090s they had, which, for those who don't remember, suffered from severe supply shortages at launch.
Another source in the EU claimed something along the same lines, and a source from NVIDIA revealed that they have already been warned that the stocks in the NVIDIA Employee Store will be very limited, unlike the RTX 4090s, which were easily available at the employee store at launch. Clearly, as mentioned previously, scoring a RTX 5090 at launch might turn out to be even more difficult than previously thought, despite the supply chain having mostly recovered. The reason behind the limited supply of RTX 50-series GPUs is not clear, but it might be fair to state that NVIDIA is bottlenecking supply to handle scalpers. That said, how launch availability for the RTX 5090 and 5080 plays out in real life, remains to be seen.
Source: Moore's Law Is Dead
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36 Comments on NVIDIA GeForce RTX 5090 And RTX 5080 Likely to Be Extremely Hard to Get at Launch

#26
Gameslove
rv8000More like how to make sure MSRP never sees the light of day after the first week of sales.
Yea, prices stability may be after 2-3 months.
Posted on Reply
#27
jonny2772
evernessinceNvidia "leaking" info to create FOMO. The 4nm node that the 5000 series uses is identical to the 5nm node the 4000 series uses so yield (and stock) should be good. There's no logical reason that stock would be low when Nvidia was the one that also choose to stop 4000 series production, unless of course Nvidia is manipulating the market.

All these games Nvidia is playing to screw with buyers when these new cards aren't going to be notably better except for the 5090 (and even then that comes at monetary and TDP cost).
If it's to generate FOMO, then it's a really poor way to do it. When I see a product with significantly less supply than its predecessor, the first thing that springs to mind is "underwhelming performance", as if they know it won't generate enough demand to prepare a large stock in advance. Which in any case makes little sense because it's Nvidia we're talking about, they would sell out at launch regardless of the amount of available stock.
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#28
ChosenName
Vayra86I think we need a new term here instead of paper launch.

drip-feed-launch?
maximum torture for the impatient?
Scalper facilitation launch?
Posted on Reply
#29
_JP_
Zach_01I dont get it...
How exactly bottlenecking the supply will help with scalpers?
By being themselves, the scalper. :laugh:
Posted on Reply
#30
fynxer
Nothing drives up prices for a new gen GPUs as Artificial Scarcity

With 85%+ market share and 100% dominance in the high end segment nVidias only worries is how much money they can squeeze out of each gamer


When there is scarcity some people go crazy and pay an arm and a leg for GPUs, in 2021 during the mining crisis people paid over $2200 for GTX 3080

nVidia now want to some what recreate the mining crisis Artificially with 5080 and above cards because they have no competition in the high end segment.

They say hey you can buy 5080 for $999 and you go WOW then they create Artificial Scarcity and you still have to pay $1200 or more any ways.

Billionaires [like Jensen Huang] do not care about gamers only how much money they can squeeze out of them.

USA and the world is in for the first Brocracy, all the billionaires now wants to be friends with Trump to milk USA and world for money. Never ever before in recorded history have there been a Presidential Inauguration where the front row seats where filled with only tech "Bro" billionaires.
Posted on Reply
#31
Markosz
NVIDIA is bottlenecking supply to handle scalpers
If anything, that only helps scalpers... low supplies will skyrocket prices and desperate people will pay the higher scalper prices. Doesn't matter if scalper in question is a person, a store, or NVIDIA itself, at this point they are doing this on purpose to increase profit margin on every GPU sold.

Honestly, if everything is true and supplies are going to be this low (almost non-existent) then it deserves some consumer protection investigation, because this is very anti-consumer practice.
Posted on Reply
#32
Kn0xxPT
People need to remember that Nvidia is playing with AMD, not with consumers....
Nvidia needs AMD release (=market distraction) and AMD's baseline comparison to make their products shine.

its more "markting success" on comparing AMD 90xx vs NVIDIA 50xx, than comparing NVIDIA 40xx vs NVIDIA 50xx ... because 50xx is not that up performance vs 40xx
Posted on Reply
#33
GGforever
Zach_01I dont get it...
How exactly bottlenecking the supply will help with scalpers?
Not an ideal solution, of course, but it will surely make it much harder for scalpers to hoard multiple cards.
A controlled release will ensure more equitable access, dont you think?
Posted on Reply
#34
_JP_
@GGforever debatable, since nVidia can control output and sales doctrine (whatever is left of GPP), but they won't control the final sale. That is up to e-tailers/retailers and if their stores are not bot protected/hardened, the stock will end up in the scalper's storages anyway.
Posted on Reply
#35
evernessince
GGforeverNot an ideal solution, of course, but it will surely make it much harder for scalpers to hoard multiple cards.
A controlled release will ensure more equitable access, dont you think?
A low stock release with inventory trickling in over time is ideal for scalpers as it enables them to scalp with minimal inventory overhead.

The more stock that's available at any given time, the harder it becomes to scalp. The value of their inventory lies entirely in the markup above MSRP so having to purchase more cards exposes them to greater risk (If they are buying a lot of stock and the product ends up being available enough anyways they are going to take a massive hit selling those all at a loss), ties up more of their cash, and takes longer to turnover (which directly impacts their profitability). Scalpers don't hoard cards, in fact they want to keep their inventory low as high inventory ties up more of their funds. More inventory has to collectively be purchased at once and it takes longer to sell off. This directly hurts their profitability as they could be selling multiple other products in the same time span geneting money with that invested cash instead of having it sitting with the potential for devaluation.

A controlled release is unequivically beneficial for scalpers. If AMD / Nvidia just released more initial stock or held releases until they have sufficiant stock it would make their products unscapable in all but the most unforseen circumstances. The only reason they don't do that is because it's beneficial for marketing to see products always sold out and it lowers their overhead as well. Holding products in the supply chain always costs money. Of course, it's also possible to avoid this issue and the scalping issue by having a queue system in place but that would require them to actually care about their customers (which we all know they don't).
Posted on Reply
#36
Zach_01
GGforeverNot an ideal solution, of course, but it will surely make it much harder for scalpers to hoard multiple cards.
A controlled release will ensure more equitable access, dont you think?
No I do not... The only way to fight inflated prices is to flood the market with products.
The more stores have the products and in abundance the lower the prices.
Always has been the case since the time man think of selling and buying stuff some thousands years ago.
Posted on Reply
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