Thursday, February 6th 2025
ASUS & MSI US Official Stores Raise GeForce RTX 5090 & 5080 MSRPs
The buying landscape for GeForce RTX 5090 and RTX 5080 graphics cards is looking barren, just one week post-launch—global demand has far outstretched initial supply. Mid-week news points to two of NVIDIA's board partners increasing MSRPs for the top-end Blackwell GPU models, seemingly adding insult to already inflicted injuries. ASUS and MSI's North American online stores are completely devoid of stock—at the time of writing, almost all product entries are accompanied by "notify me" tags. The two hardware manufacturers have implemented comprehensive price hikes—as reported by VideoCardz. The publication pinpointed flagship models, as prime examples. The liquid-cooled ASUS ROG Astral LC RTX 5090 OC Edition 32 GB model was already a pricey prospect at launch ($3099), but the official store has tacked on another $311. A total charge of $3410 gets you one of the nicest and feature-rich card designs on the market, but you will be paying a premium of $1411—above Team Green's official GeForce RTX 5090 MSRP of $1999—for the privilege of ownership and/or bragging rights. Further down in the product stack—TechSpot noted that a Prime GeForce RTX 5080 (non-OC) 16 GB model has jumped from an original figure of $999, up to $1,264. At the time of writing, this price has been re-adjusted back down to just below $1000—thanks to a special "deal." The overclocked Prime variant is currently priced at $1320.
Looking at the MSI US store, VideoCardz reported on all GeForce RTX 5090 and RTX 5080 cards being priced north of original MSRPs—they highlighted a lowly not-overclocked RTX 5080 16G VENTUS 3X model having its price adjusted upwards—now $1140, instead of the original $1000 (at launch). MSI's "cheapest" RTX 5090 card is another VENTUS 3X design—this non-OC model is now $380 more expensive than last week's asking price ($2000). Overall, MSI's US webshop has raised prices in the ranges of $140 to $500 for GeForce RTX 5080 cards, and $380 to $790 for RTX 5090 offering—according to VideoCardz research. The company's RTX 5090 SUPRIM LIQUID SOC flagship design is not quite expensive as the equivalently appointed ASUS liquid-cooled model, but the newly adjusted MSRP of $2790 is difficult to digest. Press outlets have noted that listings on Newegg are up to $40 more expensive, when compared to the prices published on MSI's first-party store. As an added incentive, the MSI North American store is offering potential buyers a saving of: "$200 on MPG 322URX QD-OLED at checkout with RTX 5080/5090 series purchase."
Sources:
MSI US Store, ASUS USA, VideoCardz, Techspot
Looking at the MSI US store, VideoCardz reported on all GeForce RTX 5090 and RTX 5080 cards being priced north of original MSRPs—they highlighted a lowly not-overclocked RTX 5080 16G VENTUS 3X model having its price adjusted upwards—now $1140, instead of the original $1000 (at launch). MSI's "cheapest" RTX 5090 card is another VENTUS 3X design—this non-OC model is now $380 more expensive than last week's asking price ($2000). Overall, MSI's US webshop has raised prices in the ranges of $140 to $500 for GeForce RTX 5080 cards, and $380 to $790 for RTX 5090 offering—according to VideoCardz research. The company's RTX 5090 SUPRIM LIQUID SOC flagship design is not quite expensive as the equivalently appointed ASUS liquid-cooled model, but the newly adjusted MSRP of $2790 is difficult to digest. Press outlets have noted that listings on Newegg are up to $40 more expensive, when compared to the prices published on MSI's first-party store. As an added incentive, the MSI North American store is offering potential buyers a saving of: "$200 on MPG 322URX QD-OLED at checkout with RTX 5080/5090 series purchase."
53 Comments on ASUS & MSI US Official Stores Raise GeForce RTX 5090 & 5080 MSRPs
It's shameful enough, but what Asus and MSI are doing is even worse. They have ZERO reason to up their prices but the fact cards are scarce. Their customers are cornered and so they are going to profit from it.
Well, I'll remember it. Asus and MSI.
the price increase is actually about ~10% due to the tariffs announced last week... people forget that electronics aren't exempt this time around.
There is no mystery here. Chips massively produced are A100 and H100 for AI and datacenters, which yield more margin. Gamers aren't Nvidia's bread and butter anymore, by far. So they only produce a little chips for gaming cards to keep the interest up while pretending the market's demand is too high because their product "is that good".
There is no such thing as a manufacturer that can't keep up with demand 5 years in a row.
Gaming sector will see a record revenue. Oh right, there is no Gaming sector any more, its "Gaming and AI PC", containing whatever they like.
Overpriced cards at scalper prices just lying on shelves? Nooo, surely not, people that actually use these cards for work are buying them by truckloads (but not really)...
Any place that shows how many cards are actually sold, like Midfactory sales numbers being somewhere about a dozen? Noooo, it isn't relevant, it's an AMD favoring store or something!
At the end of this, you'll see gamers with about zero Blackwell cards, Valve hardware survey confirming it, and Nvidia will thank Gamers for the overwhelming financial result in Gaming sector, just to rub it in!
(And AIB partners might be under very, very strict NDAs on what they can and can't talk about. They can always go EVGA way.)
Or are we talking about home users using them for content creation etc?
I just know that I see several cards in physical stores around here that came with pre-scalped prices, RTX 5080 basic models and cheap brands for about 1600 EUR+. They have been there since, well, day one, and are still all available.
Screw the orange Conman-in-Chief and Adolf Titler (Musk) and the spineless f***ers that are perpetuating this scary and dangerous shitshow. And screw the prices of GPUs going up - everyone should be more concerned about the prices of literally everything else important to actual living going up!!
at the end of the day, if you just read comments in the news section and pay little attention to anything else, you'd think these AIB partners are evil corporations.
direct your anger at the right person(s)/entities is my suggestion. many of us in the actual industry are just adapting as best as we can.
Nvidia is a seller of chips to these vendors. If the vendor raises their prices they are the ones making more money, not Nvidia.
the price increases you see in the last few days are not from "vendor making more money", it's us collectively paying more taxes to the US government.
Remember everyone voted with their wallets 4 or 5 years ago, lessons were learned, and it is still playing out.
:laugh:
The same “Nvidia is the victim” was said during cryptoinsanities - and Nvidia has shown that to be false with their record revenues.That might be true for these official MSRP increases. But the fact is that in most stores, in most of the world, MSRP is a laughable concept now, we’re at the crypto craze levels of scalping, with prices that haven’t gone up by 10%, but 60%, 100%, even more in some cases.
I'm over here happy with a 4070 laptop version. I gave the 4080 laptop to my son for his needs. My needs are not 4080 high end anymore.
No stock
The prices went up like crazy for those german based shops in the past also for the 6600XT and other graphic cards at that time. I think I saw ~60% or more price incresae for those shops what I remember.
10% is usual here and nothing to discuss about. Also 25% in recent months. I look from time to time at certain parts. Than you will see those price fluctuations.
I fixed it for you.