The buying landscape for GeForce RTX 5090 and RTX 5080 graphics cards is looking barren, just one week post-launch—global demand has far outstretched initial supply. Mid-week news points to two of NVIDIA's board partners increasing MSRPs for the top-end Blackwell GPU models, seemingly adding insult to already inflicted injuries. ASUS and MSI's North American online stores are completely devoid of stock—at the time of writing, almost all product entries are accompanied by "notify me" tags. The two hardware manufacturers have implemented comprehensive price hikes—as reported by VideoCardz. The publication pinpointed flagship models, as prime examples. The liquid-cooled ASUS ROG Astral LC RTX 5090 OC Edition 32 GB model was already a pricey prospect at launch ($3099), but the official store has tacked on another $311. A total charge of $3410 gets you one of the nicest and feature-rich card designs on the market, but you will be paying a premium of $1411—above Team Green's official GeForce RTX 5090 MSRP of $1999—for the privilege of ownership and/or bragging rights. Further down in the product stack—TechSpot noted that a Prime GeForce RTX 5080 (non-OC) 16 GB model has jumped from an original figure of $999, up to $1,264. At the time of writing, this price has been re-adjusted back down to just below $1000—thanks to a special "deal." The overclocked Prime variant is currently priced at $1320.

Looking at the MSI US store, VideoCardz reported on all GeForce RTX 5090 and RTX 5080 cards being priced north of original MSRPs—they highlighted a lowly not-overclocked RTX 5080 16G VENTUS 3X model having its price adjusted upwards—now $1140, instead of the original $1000 (at launch). MSI's "cheapest" RTX 5090 card is another VENTUS 3X design—this non-OC model is now $380 more expensive than last week's asking price ($2000). Overall, MSI's US webshop has raised prices in the ranges of $140 to $500 for GeForce RTX 5080 cards, and $380 to $790 for RTX 5090 offering—according to VideoCardz research. The company's RTX 5090 SUPRIM LIQUID SOC flagship design is not quite expensive as the equivalently appointed ASUS liquid-cooled model, but the newly adjusted MSRP of $2790 is difficult to digest. Press outlets have noted that listings on Newegg are up to $40 more expensive, when compared to the prices published on MSI's first-party store. As an added incentive, the MSI North American store is offering potential buyers a saving of: "$200 on MPG 322URX QD-OLED at checkout with RTX 5080/5090 series purchase."